A highly practical short course designed to make you a YouTube marketing expert. This course is delivered both online in a self paced format, as well as in virtual workshops.
"Really enjoyed studying with Online Courses Australia, I learnt a lot in a small amount of time which I think will really benefit my career!" - Tasha Paps
Learn to develop a YouTube presence for your clients or business with this industry-leading Micro-Credential. This course has been created for any freelancer, agency or small-medium business, looking to unlock the power of YouTube marketing.
This course is suitable for those who want to learn how to grow and scale a business using YouTube, including:
- Business Owners and Freelancers - time-poor and looking to establish their presence on YouTube and create new opportunities through targeted adverts & engaging videos.
- Agencies - looking to generate new and improved revenue streams and want to dominate the social media agency scene with expertise that outperforms the competition.
- Influencers - looking to rapidly grow their followers and monetise their YouTube profiles through collaboration and marketing funnels.
- Marketing Professionals - looking to increase ROI for existing clients and demonstrate advanced campaign management and analytics knowledge to prospective customers.
9 Online Modules, 1 Affordable Price. Learn Smarter.
Learn from leading YouTube experts.
Our course leaders are experts in using YouTube Content Marketing and Advertising to increase reach, build brand awareness, gain subscribers and generate new sales.
Use your YouTube strategy immediately
Implement the strategies, templates, and content tips, used on this course and apply them to your YouTube Channel.
Join a community of like-minded business experts
Share your experiences with other students within the Personal Branding course and in our vibrant Facebook community.
OCA's YouTube Marketing course covers nine in-depth modules including how to create a channel, upload videos, use ads, playlists and end screen, a range of advertising formats including TrueView, Discovery and Bumper ads, partnering with influencers and ad campaigns.
All lessons are designed by leaders in social media and business. Once, you’ve completed this course, you’ll know everything you need to know about YouTube marketing.
Enrol now to get instant access to this course and start learning right away.
ENROL NOW
Why students love learning with us
We don't use dense academic text books. Instead, we design digestible step-by-step modules and high-quality video sessions, backed by 24/7 tutorial support. The lessons are all taught on demand, and assessments are generally short answer or multiple-choice and can be re-taken as many times as needed. They’re perfect for people with busy lives and families who want to better themselves while unlocking better opportunities.
We are CPD endorsed. Completing CPD-endorsed learning gives you CPD Points. These points are recognised by employers. You will receive evidence of your CPD points on your Course Completion Acknowledgement and digital badge issued by
Credly.
100% online and on-demand
Enrol at any time and study on your own terms. Assessments are designed to improve comprehension rather than test the recall of facts in a timed setting.
Dedicated round-the-clock support
We're here to help, whenever and wherever you need it. Access expert support from a tutor by email or phone (Mon-Fri) or reach us on live chat, 7 days a week.
Real world, industry-led learning
Our courses are designed in collaboration with institutions, employers and industry experts to equip you with practical, real-world skills that will advance your career and broaden your mind.
Choose how and when you pay for your course. Pay upfront with your credit card or Apple Pay, set up a flexible payment plan or use Afterpay or Latitude Pay to buy now, pay later.
Industry
Aligned
Career Pathways
- Social Media Manager
- Online Marketing Manager
- Marketing Consultant
- Marketing Assistant
- Business Owner
- Entrepreneur
Course Delivery + Learner Support
Delivered 100% online, no classroom required
Instant access (simply enrol online, anytime)
Assessments are short answer and multiple choice
Fast turnaround on marking (within 1 business day)
One on one mentor support
Live chat, 7 days a week
6 months access
New content released throughout the course
Course Topics
INTRODUCTION TO YOUTUBE MARKETING
An introduction to your learning experience.
YouTube Overview
A YouTube overview including features and advantages.
Core Features
Learn how to create a channel, upload video, use ads, playlists and end screens. Explore live, 360° video and Shorts.
Organic Implementation
Grow your knowledge of optimising for maximum views, how to grow your network and provide value to your audience.
Paid Advertising
Explore the range of advertising formats including TrueView, Discovery and Bumper ads, partnering with influencers and ad campaigns.
Video Production
Learn about video production stages, recording and editing. How to use Canva for editing and thumbnails.
Building Engagement
Customise your channel, Call to Actions (CTAs), creating banners and encouraging engagement.
Growing Your Channel
Learn the four Cs – Cross promotion, Consistency, Collaboration and Creativity.
Analytics and Reporting
Optimise your campaigns with analytics and insights. Report on key metrics.