As anyone who’s taken social media courses will know, images play a large part in creating a great first impression for anyone looking at your profile. This absolutely applies when talking about your Instagram profile picture, as it’s likely to be the very first thing they see.
Why is Instagram good for marketing?
Instagram is a great platform for business, as it can be hugely effective for increasing brand awareness, with 8 out 10 users saying that it’s the main way they find new services or products. 75% of users have also been surveyed as saying that having an Instagram account makes brands seem more relevant.
So, about those profile-pic-related Instagram Marketing Tips & Hacks?
Ok, so now, before we tell you about online marketing courses from OCA that can teach you how to get the most out of all your socials, we move to the bit you started reading for - those Instagram profile pic tips to make yours awesome!
Tip #1 - Make Use of Contrast!
You’ll find many Instagram profile pictures with neutral backgrounds, but that doesn’t mean they will get noticed. Instead, why not include some contrasting colours to really grab visitors by the lapels? We don’t mean to make it garish rather use colours that make you turn your head and look.
Tip #2 - Use a Brand Logo or Headshot
As online marketing courses show us, people tend to easily identify with a well-designed logo or a face. Logos are a good choice, but when selling online, it’s better to have your headshot there when visitors arrive. It might be online, but they’ll still feel welcome on what is, after all, a social platform!
Tip #3 - Using All the Available Pixels
One thing you don’t need to take a social media marketing course in order to fit your profile picture to the space provided. A staggering amount of people put an ill-fitting picture in a place that’s not even centred properly - which obviously doesn’t look great. There are 110 x 110 pixels, so use them!
Tip #4 - Use a High-Res Image
Short courses online in mobile photography will show you what’s now possible with a smartphone. Almost all models will be able to produce a high-res image that will look amazing. For this reason, don’t settle for even a slightly blurry image, as you can bet your competitors will be using crisp, HD pics.
Tip #5 - Lighting Really Matters
Lighting plays such a big part in taking a good photo, so you should only be doing so when you’re either bathed in natural or artificial daylight. If not, you’ll end up with harsh shadows, grainy resolution and an Instagram profile picture that does nothing to promote you.
Master Social Marketing With OCA Social Media Courses
Social media marketing can be an effective way to publicise yourself or your business, and the great news is that thanks to OCA, it’s easier than ever to master how to get the most out of each platform. CPD-approved and delivered in bite-sized video modules, you can get the knowledge and skills you need at your own pace and on your terms.
So, to see how OCA can help you and your personal development, why not visit us today at www.onlinecoursesaustralia.edu.au? You’ll find stimulating professional training covering over 20 different industries and sectors, so you’re bound to find something that suits you.
Alternatively, if you’d prefer to speak directly to us about how we can help you realise your career ambitions, give us a call on 1300 611 404, and we’ll be delighted to discuss your options.