Social Media & Marketing Online Courses

Choosing a Social Media Marketing Course

Looking to level up your game in the world of social media marketing? A social media marketing course will sharpen your digital marketing skills, boost your content creation and social media advertising finesse, and set you on the path to becoming a social media marketing guru.

Whether you are an Australian small business owner looking to enhance your marketing campaigns, have a personal brand you want to drive forward with social media content, or a marketing professional looking to upskill in marketing communications, our in-depth social media courses will give you the fundamentals to thrive in this dynamic and ever-changing industry.

Social Media Marketing Course Learning Outcomes

Completing a social media marketing course with OCA, you will:

• Master the art of content marketing across various social media platforms like TikTok, LinkedIn.

• Understand the power of brand awareness and create compelling advertising strategies with influencers, and more!

• Gain hands-on experience in graphic design, content creation and how to create a marketing plan

• Develop comprehensive social media marketing strategies tailored to your target audience

• Become proficient in leveraging SEO and search engines to enhance your online presence.

• Analyse and engage with various social networks, recognizing their unique characteristics and how to leverage each platform effectively for brand growth and communication

Is a Social Media Marketing Course Right For You?

Considering a career in digital marketing? If you're tech-savvy, creative, and eager to connect with people, then our social media marketing courses might be just the ticket for you. Whether you're already a full-time marketer looking to upskill, or a beginner wanting to dive into this exciting world, there’s a course tailored to your needs.

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Social Media Industry Snapshot

Social media is not just for memes and selfies anymore. In Australia's ever-growing digital landscape, social media marketing is at the forefront of engaging customers and building brand loyalty.

In today's digital age, possessing skills in social media and digital marketing has become a necessity, standing as two of the three most sought-after competencies when hiring marketers.

Social media managers, content creators, and digital marketing professionals are key in creating brand awareness, launching targeted campaigns, and growing businesses online. The Australian digital landscape offers a multitude of opportunities for those equipped with these skills, from small business owners to large corporations.

Careers in Social Media Marketing

• Marketing Manager: Lead dynamic campaigns, creating a buzz that resonates with the target audience.

• Social Media Strategist: Plan and execute tailored strategies, using different social networks to meet business goals.

• Content Creator: Bring brands to life with engaging visual and textual content across various social media platforms.

• Social Media Manager: Engage and grow online communities, ensuring constant interaction and feedback.

• Influencer Coordinator: Collaborate with influencers to amplify reach, creating partnerships that benefit both sides.

• Digital Marketing Professional: Utilise SEO, email marketing, and other digital tools to complement social media efforts.

Social Media Marketing Job Outcomes & Salary Expectations (2024)

In this ever-evolving profession, you can expect to work an average of 40 hours per week, on par with the average across all jobs. A full-time employee in marketing/advertising or a related profession would typically earn $1,346 per week, compared to an average of $1,230 across all jobs.

Earnings between $55,000 - $90,000 are common, with growth opportunities as you hone your skills. The more you immerse yourself in social media platforms and marketing techniques, the more valuable you'll become. Whether working for a large corporation, a small business, or as a freelancer, your social media marketing skills will be a vital asset.

Continuous learning is key, so enrol in one of our social media courses today and start your journey in this flourishing field!

Social Media Marketing Courses Available

Australia is teeming with opportunities to learn and grow in social media marketing. From formal credentials at traditional institutions to online short courses, the options are endless.

At Online Courses Australia, our self-paced online courses and micro-credentials offer a cost-effective way to test the waters, allowing you to explore this exciting career pathway in your own time.

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Social Media Marketing Course Entry Requirements & Fees

Enrolling in our online Social Media Marketing Course requires no prerequisites or work experience.

This Social Media Marketing Course is ideal for those already working in the digital marketing field who want to boost their careers, but it's equally fitting for people with little or no prior experience in the social media industry.

The course is delivered 100 per cent online, with 24/7 access, catering to both Australian and international aspiring marketing professionals.

To enrol in this course, you must:

• Have access to the internet and the necessary technical skills to navigate the online learning resources

• Have access to a device with internet connectivity (laptop, desktop, tablet)

• Be a self-directed learner, keen to explore the ever-evolving world of social media platforms like Facebook, LinkedIn, TikTok, and more

• Possess sound language and literacy skills to create compelling social media content and engage in effective marketing communications.

• Be proficient in English as the course is delivered in English.

Social Media Marketing Course FAQs

What is the best course for social media marketing?

Our Social Media Essentials Bundle is the standout choice for those looking to make a serious impact in the field. This course is designed to cover all aspects of social media marketing, including content creation, advertising strategies, and brand awareness. It's perfect for aspiring social media managers, content creators, and marketing professionals in Australia.

Is it worth doing a social media marketing course?

Absolutely! Social media marketing is a crucial component of modern business, and the skills gained from our courses are in high demand across various industries. Whether you're a small business owner wanting to upskill or someone looking to break into the marketing world, these courses are a valuable asset to your professional development. Plus, the blend of full-time and part-time options ensures flexibility to suit your lifestyle.

What does a social media marketing course include?

From the fundamentals of content marketing to advanced advertising strategies on platforms like Facebook, TikTok, and LinkedIn, our courses cover it all! You'll learn how to engage with target audiences, collaborate with influencers, and create compelling social media content. With hands-on projects and real-world applications, you'll gain the skills needed to create successful marketing campaigns.

How do I start social media marketing with no experience?

We offer beginner-friendly courses that are perfect for those just starting out. Even without prior experience, our courses are designed to take you from novice to pro in no time, equipping you with the tools needed to thrive in the ever-evolving world of social media marketing.

What are the opportunities for further study and career growth?

The social media marketing field is ripe with opportunities for continuous learning and career advancement. After completing our courses, you may choose to specialise in areas such as SEO, graphic design, or email marketing. With recognition of prior learning, you can seamlessly transition to more in-depth courses.