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Are you passionate about crafting messages and managing how information flows within and outside of a company? Becoming a communications manager might be the perfect career for you. An online course in social media and communications can give you the foundational knowledge and confidence you need to excel in this dynamic field. Let’s explore what it takes to become a communications manager and how online courses can help you get started.

What Does a Communications Manager Do? 

A communications manager is responsible for overseeing and directing an organisation's communication strategies. They manage internal communications, public relations, and media interactions, making sure the company’s message is clear and consistent. Communications managers play a key role in shaping the company’s public image and maintaining its reputation.

Day in the Life of a Communications Manager 

  • Create and implement communication strategies that align with the company’s goals.
  • Write and edit press releases, newsletters, and other communications materials.
  • Build and maintain relationships with journalists and media outlets to promote the company’s image.
  • Handle communication during crises, ensuring accurate and timely information distribution.
  • Make sure employees are informed and engaged through effective internal communication channels.
  • Oversee the company’s social media presence and online reputation.
  • Organise and manage events that promote the company’s image and objectives.

Communications Manager Skills

To become a successful communications manager, you’ll need a blend of soft skills (skills you naturally possess) and hard skills (skills you’d learn from a communications course). 

Communications Manager Soft Skills

  • Creativity
  • Adaptability
  • Communication Skills
  • Leadership Skills 
  • Problem-Solving Capabilities
  • Empathy
  • Persistence
  • Organised 
  • Strategic Thinking 

Hard Skills for Communications Managers

  • Strategic Planning: Developing and executing communication strategies that align with business goals.
  • Writing and Editing: Crafting clear, concise, and compelling messages for various platforms.
  • Media Relations: Building and managing relationships with media professionals.
  • Crisis Communication: Managing communication during crises to protect the company’s reputation.
  • Digital Marketing: Using social media and other digital tools to enhance the company’s online presence.
  • Project Management: Organising and managing communication projects and events.
  • Analytics: Measuring the effectiveness of communication strategies through data analysis.

Communications Manager Salary (2024)

According to Australian Labour Market Insights, advertising, public relations and sales managers in Australia earn an average annual salary of $132,496. Communications managers fall into this category, so they can expect to earn a similar salary.

Communications Manager Employment Outlook 

The Australian job market for communications managers has grown quickly over the past five years.

There are opportunities across various industries, including corporate, non-profit, government, and media sectors. 

According to Jobs & Skills Australia’s employment projection outlook, advertising and communications manager jobs will boom in the coming years and are likely to reach 172,400 by 2026. 

This means if you’ve always dreamed of working in communications, there’s never been a better time to get started on this dynamic career path. 

How to Become a Communications Manager

Looking to fast-track your way to becoming a communications manager? Start with the right online courses that align with your career goals.

  • Online Courses: Online Courses Australia offers comprehensive courses in social media, management, and communication. These courses cover essential topics such as strategic communication, media relations, and crisis management, providing the skills you need to succeed.
  • Micro-Credentials: Get specific with bite-sized courses – like social media marketing strategy, how to create engaging content on TikTok or social media for business to really hone your communication skills. 

Start Your Communications Course Today

Looking to harness your digital creativity and channel it into a successful communications manager career? Start your journey with Online Courses Australia, right from the comfort of your home.

Develop Practical Skills

Our courses cover key areas such as strategic communication, social media marketing, media relations, and crisis management.

Flexible Learning Options

Study at your own pace, fitting your education around your current commitments. Learn from anywhere, anytime.

Take the Next Step

Begin your journey to becoming a communications manager today. Join Online Courses Australia and start building a rewarding career in communication management.

Social Media & Digital Communications Masterclass Info Pack Download

If you have additional questions about our courses that cover more than 20 different professional industries: 

Related Courses & Roles 

If you have a genuine passion for social media and communications, the industry offers a wealth of career options. Here are some related courses and roles to check out:

  • Career Development

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