Social Media Essentials Bundle (4 Micro-Credentials)

Welcome and Introduction to Social Media Strategy
Understand social media marketing and the strategy development process.

Start Where You Are
Use a social media audit and SWOT analysis to establish your current state.

Defining Objectives
Align your social media strategy with you organisation/personal brand strategy.

Identifying Your Audience
Audience segmentation, behaviour, demographics and persona.

Choosing the Right Channel
Inform your choice with channel usage, purpose, content and performance.

Content Strategy
Content categories, purpose, topics, formats, repurposing and scheduling.

Being Social
Collaboration opportunities, influencer partnerships, community management.

Implementing the Strategy
Paid advertising, budgeting, resourcing, implementation and management tools.  

Analysing for Improvement
Data metrics, tracking expenses, analysis and insights, performance reports. 

Introduction to Facebook Marketing

Describe Facebook usage rates and list features of key advertising platforms on Facebook.

The Facebook Ads Landscape

Understand how the Facebook Algorithm works and benefits of advertising on Facebook.

Facebook Marketing Strategy

Describe buyer stages and Facebook Ads Structure.

Facebook Campaigns

Create a new campaign and content for your strategy.

Facebook Ad Sets

Identify and target your ideal customer segment through paid ads.

Facebook Ad Structure

Produce creative content that aligns with audience interests.

Community Management

Create an engaged following who act as brand ambassadors.

Tracking and Retargeting

Maximise your marketing budget with targeted follow-up ads.  

Measurement and Reporting

Measure results and adjust your strategies to increase effective use of Facebook.

An Introduction to LinkedIn Strategy 

Understand the value and opportunities LinkedIn can offer.

The LinkedIn Landscape

Learn why LinkedIn isn’t like other social media platforms and why this is important.

Creating Great Content

Understand what people using LinkedIn are looking for - and how to create it.

Develop a Professional Profile

Construct an authoritative and professional profile that attracts the right audience.

Using Your Profile Effectively

Take your profile to the next level and turn it into your greatest marketing asset.

Marketing Through Company Pages

Develop a content strategy for your business or personal brand that builds reach, awareness and sales.

LinkedIn Paid Advertising

Learn how to promote campaigns that create new business opportunities.

Community Management

Create a network of professionals who promote the products or services you offer.

Understanding LinkedIn Analytics

Measure results and adjust your strategies to increase effective use of LinkedIn.