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There are many factors in play that determine whether the knowledge learnt in online marketing courses will equate to more customers and revenue, with one of the most important being your conversion rate. That’s basically the percentage of people viewing your content that actually go on to make a purchase or complete the desired action. 

In this blog, we’ll be sharing a few tactics for you to use to boost yours while also showing you how easy, affordable and convenient it can be to add to your social media marketing know-how. So, without further delay, let’s take a look at those tactics.

Use Video to Boost Engagement

Something you’ll learn early on when taking online digital marketing courses is the fact that videos on any page will encourage your site visitors to hang around for longer. It’s a proven method to increase conversion, which is why so many video posts are featured on sales pages. Videos also offer the added benefit of providing a living, 3D view of your products, so be sure to include them.

Don’t Forget to Ask For the Business!

Something that’s long applied in all kinds of online and face-to-face sales is the need to ask for the business, as it can mean the difference between a sale and a lost customer. When it comes to online sales via social media, that’s going to mean a call to action, which can take the form of a ‘buy now' button or a subtle question at the end like “why not consider buying one of our new products for yourself?”. It’s simple and effective, but it’s something many marketers forget.

Engage in A/B Split Testing

Online social media courses will also teach you something called A/B or ‘split’ testing, which essentially relates to running two separate types of marketing alongside each other. For instance, you could try posting listicles as part of Method A and video posts for Method B. Then it’s just a matter of sitting back and seeing what kind of interaction and conversion ensues for each. 

Make Sure Your Social Message Is Consistent

When posting on social media, consistency is a really important aspect to get right, as it’s key to engendering loyalty through familiarity. This means that your tone, brand colours and message all need to have consistent elements, or you simply can’t build the kind of authority in the minds of your audience that will lead to sales. 

Getting Social Media Marketing Skills Is Easier Than You Think

Here we’ve looked at some of the fundamentals that will serve to increase your conversion rate and boost your return on investment. However, this is just the tip of the iceberg. Thanks to CPD-Endorsed video-based online digital marketing courses from OCA, it’s never been easier to learn everything you want on the subject.

For example, our great value Social Media Essentials Bundle (4 modules) can be learnt at your own pace and even be paid for in manageable instalments. This 80-hour course gives you everything you need and comes with 1-on-1 tutor support 7 days a week, so you’ll always have help as you learn.

If you’d like to know more about this or any of our vast range of professional online training that covers more than 20 separate industries, visit us online at Alternatively, if you have any questions you’d like us to answer, simply give us a call on 1300 611 404 and we’ll be happy to show you how simple and painless signing up is. 

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