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In order to gain exposure online, it’s important to create content that not only elicits interest but also eventually converts that interest into a paying customer. As any good digital marketing course will tell you, content is one of the most crucial parts of any promotional campaign.

Why is content so important in social media marketing?: 

On average, at any one time, there are over 3.8 billion people on social media, meaning that your potential reach is enormous - particularly if your posts go viral. Its importance is illustrated by the fact there are elements dedicated to it in most modern business management courses. 

What's the best content creation technique?:

Well, that’s what we look at here, as we offer you some interesting ways in which to create content that really connects with your target audience. It can take a different approach to get heard above all the ‘noise’ of your competitors, so let’s get started.

Avoid ‘Walls of Text’:     

Do some online training in SEO writing, and you’ll find that people are hugely turned off by large walls of text. It’s the kind of content that instantly puts people off, so you need to break things up with images and make sure your paragraphs are no more than 3-4 lines long.

Take Your Own Photos If You Can:        

Statistics show that including stock photos in social media content can negatively impact results by as much as 35%. However, taking your own shows a level of authenticity that encourages people to take the required action, be it signing up to a newsletter or making a purchase.

 Shout About Good Reviews & Testimonials:

Something else a good digital marketing course will teach is the power of customer testimonials. Authenticity is at play again here, and what’s more authentic than a real, unbiased person who’s just talking about their experience with you? Surveys show that more than 97% of people believe ‘real’ feedback like this. 

Run Contests With Prizes!:

There’s no doubt that people love winning and even more love freebies! Social media marketing courses tell you to run contests with a desirable prize for the winner. These contests are great for encouraging engagement and interaction and growing your customer base and number of email subscribers. 

You can make your reach even greater by incentivising people to share your competition for more entries. Good competition truly can add big numbers to your base. 

Boost Your Professional & Personal Development  With OCA

There are many things that you can do to optimise your social media content. However, the tips we’ve mentioned should go a long way to improve your content’s performance. If you’d like to master marketing on social platforms, the most affordable and convenient way to do so is through a video-based, CPD-approved, short social media and marketing course from OCA.

This is just one of more than 20 professional sectors that our online training covers - something that you can find out more about by visiting us today at There you’ll also see that all of our training comes with dedicated tutor support and even flexible payment options.

Alternatively, to speak to us about your needs or any questions you might have, give us a call on 1300 611 404, and we’ll do our level best to give you the answers you’re looking for.

If you have any questions about our social media marketing courses you’d like to answer before you enrol, simply give us a call at 1300 611 404, and we’ll do our best to help in any way we can. 

Study An Online Social Media Content Course!


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