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Keen on making a mark as a blogger? An online social media course is the best way to get started. While it helps to have a knack for writing and a good understanding of your niche, starting with an online course in social media and marketing can give you the foundational skills you need to build and grow a successful blog. Let’s explore what it takes to become a blogger and how online courses can help you get started.

What Does a Blogger Do?

A blogger creates and publishes content on a blog, sharing insights, stories, and information on a particular topic – from travel to entertainment, food, lifestyle, tech and beyond. They engage with their audience through written posts, videos, and images, aiming to inform, entertain, and inspire. Successful bloggers also know how to market their content, grow their audience, and monetise their blog.

Day in the Life of a Blogger 

A blogger’s day is extremely varied – and that’s half the fun! However, here are some of the typical things you may find yourself doing day-to-day as a blogger: 

Typical Daily Duties

  • Write, edit, and publish blog posts. This involves researching topics, drafting content, and selecting or creating images to accompany the posts.
  • Interact with readers by responding to comments, emails, and social media messages. 
  • Promote your blog posts on social media platforms, engage with followers, and monitor social media trends.
  • Use SEO techniques to improve your blog’s visibility in search engine results, attracting more organic traffic.
  • Track your blog’s performance using analytics tools to understand what content resonates with your audience and how to improve your strategy.
  • Connect with other bloggers, attend webinars, and participate in online communities to stay updated and gain inspiration.

Blogger Skills

To become a successful blogger, you’ll need a blend of soft skills (skills you naturally possess) and hard skills (skills you’d learn from a social media/marketing course). 

Blogger Soft Skills

  • Writing & editing
  • Creativity
  • Communication
  • Time management
  • Analytical skills 
  • Persistence

Hard Skills for Bloggers

  • Understanding search engine optimization to enhance blog visibility.
  • Ability to craft engaging, well-written content for blogs, social media posts, and more.
  • Expertise in using various social media platforms effectively for content distribution and audience engagement.
  • Competence in using analytics tools to track content performance and audience insights.
  • Understanding of digital marketing strategies to promote content and build brand awareness.
  • A knowledge of different ways to monetise your blog, such as affiliate marketing, sponsored posts, and ad revenue.
  • Skill in taking high-quality photos is also important for bloggers – it’s not only about the written word!

How to Create a Blog

  1. Choose Your Niche: Pick a specific topic you are passionate about.
  2. Select a Blogging Platform: Use platforms like WordPress, Blogger, or Wix.
  3. Pick a Domain Name: Choose a unique and memorable name for your blog.
  4. Find a Hosting Service: Select a reliable web host like Bluehost or SiteGround.
  5. Set Up Your Blog: Install your blogging platform on your hosting account.
  6. Design Your Blog: Choose and customise a theme to fit your style.
  7. Create Essential Pages: Add important pages like About, Contact, and Privacy Policy.
  8. Write and Publish Your First Post: Create engaging content and publish your first post.
  9. Promote Your Blog: Share posts on social media and use SEO techniques.
  10. Engage with Your Audience: Respond to comments and build a community.
  11. Monetize Your Blog: Explore monetisation options like affiliate marketing, sponsored posts, and ads.

How Much Can You Earn as a Blogger? (2024)

In Australia, bloggers can earn a wide range of incomes depending on their audience size, niche, and monetisation strategies. New bloggers might start with a modest income, but successful bloggers with a large following can earn between $50,000 and $100,000 per year or more.

Blogger Job Outlook 

The demand for engaging online content continues to grow, making blogging a viable career option. Opportunities exist for full-time bloggers, freelance writers, and those looking to supplement their income with blogging. With dedication and the right skills, you can build a successful and rewarding career as a blogger.

How to Become a Blogger 

If you're considering a career as a blogger in Australia, an online course in social media and marketing can provide a solid foundation. Here’s how to get started:

  • Online Courses: Educational platforms like Online Courses Australia offer a range of tailored courses in social media, marketing and content creation – essential skills for a blogger.
  • Micro-Credentials: These bite-sized courses focus on specific content creation skills. They're perfect for brushing up on certain areas – like how to create engaging content on TikTok – for adding some extra skills to your toolbox.
  • Just Start Writing: To get a head start, create a blog (WordPress is a popular hosting platform) and start sharing your content. Get feedback, tweak your approach, and keep at it. Remember, practice makes perfect!

Start Your Social Media Course Today

Got a love for all things blogging and can't wait to channel it into a fulfilling career? Online Courses Australia is here to help you get started right from the comfort of your home.

Skills for Success

Our courses cover key areas such as content marketing, social media strategies, and SEO to help you build a successful blog from the ground up. 

Learn At Your Own Pace

Busy schedule? No worries. Our courses flex to fit your life, whether you're juggling a job or other commitments. Say goodbye to the hassle of commuting – quality training is just a click away.

Start Your Blogging Career Today

Eager to dive into the blogging scene? Your journey begins now with Online Courses Australia. Let's make something amazing together!

Social Media Essentials Info Pack Download

If you have additional questions about our courses that cover more than 20 different professional industries: 

Related Courses & Roles 

If you have a genuine passion for social media and marketing, the industry offers a wealth of career options. Here are some related courses and roles to check out:

  • Career Development

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