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When it comes to marketing your products and services online, there is perhaps no better way to do that than by leveraging the power of Facebook Ads. Facebook Ads represent a great way to get your products seen by a wider audience and a super-targeted one. Online digital marketing courses can also give you the skills to use them - which we’ll explain more about in a little while.

However, success isn’t a given with Facebook Ads, as you don’t want to create an ad that either doesn’t resonate or convert into sales. You pay for each click that’s made, so it’s vital that your ads are formulated to result in the desired action. Read on to find a few helpful ways in which you can achieve more clicks and, ultimately, more revenue. 

Facebook Users Love Video Ads

The main way people digest information on Facebook is through video, which is why creating video ads to market your products is a good idea. As you’ll learn in online marketing courses, Facebook and Instagram marketing algorithm also gives more weight to video content, meaning that you’re that much more likely to appear on your customers' feeds.

Don’t Just Sell, Sell, Sell On Facebook Ads

There’s no getting around the fact that people get bombarded with ads of all kinds on Facebook, which can result in people ‘tuning out’ and failing to even notice they’re there. If you can add value to some of your adverts in terms of information, such as directing people to a video tutorial on solving a common problem readers might have, your engagement is going to be that much higher, as you’ll have their attention.

Don’t Forget Custom Facebook Call to Actions

Social media marketing courses allow you to delve much further down into what platforms like Facebook are offering, such as custom/personal calls to action, which can really help to drive your sales. When creating your advert, you can add options like ‘sign up’ or ‘shop now’ that are surprisingly effective in encouraging people to take that step and make a purchase.

Use Facebook To Target Website Visitors

Of course, Facebook is primarily used to target new customers, but it can also be really effective in marketing your products to existing customers. By using something called a ‘Facebook Pixel’ and adding it to your website, the platform uses it to gather data about your website users to put relevant ads in front of genuinely interested people. Cool, right?

Effective, Affordable Social Media Marketing Courses

We’ve only just touched upon what’s possible when using Facebook and Instagram ads, so if you’d like to learn about the subject in greater detail to supercharge your marketing efforts, the easiest way to do so is through the use of online digital marketing courses from OCA that can be taken at your own pace and even be paid for in easy-to-manage instalments.

Our online training is engaging too, with each video-based course being broken up into easily digested modules that you can dip into whenever you have the time. So, if you’d like to know more about this or any of the CPD-approved professional training that we offer, visit us online at 

If you have any questions about our social media marketing courses you’d like to answer before you enrol, simply give us a call at 1300 611 404, and we’ll do our best to help in any way we can. 

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