Are you finding that your videos are getting clicks but not being watched until the end? Frustrating, right? You’ve taken all that time and effort to create awesome content and most people aren’t getting the full value. Well, you shouldn’t despair, as there is a science to it that can be learnt on a social media marketing course from OCA.
We’ll cover that shortly, but before we do, we’re going to give you three effective ways that you can get people watching your videos for longer - and ideally, all the way to the end. It’s vital that you achieve this goal, as YouTube’s algorithm now ranks its videos based on quality, not just total views.
Those that aren’t watched all the way through being deemed to be of lower quality. Plus, of course, you want viewers to hear your call to action! So, with this in mind, let’s take a closer look at those methods we promised you.
Method One - Create a Buzz With a YouTube Premiere
As online digital marketing courses will tell you, good timing is key when it comes to publishing your YouTube content. So, find an appropriate date - perhaps a product launch date - and schedule a YouTube premiere - a YouTube feature where everyone gets to see your videos together in real-time.
The fear of missing out (or FOMO) plays a big part in this approach, as all the shares and teasers you put out there will create a buzz that greatly decreases the chances of viewers clicking away.
Method Two - Add a Table of Contents to Your Videos
Another way to increase the likelihood of people watching past the introduction is through the provision of a table of contents. This shows people exactly what to expect by watching to the end and by adding clickable timestamps in your comments or video description fields, you’ll encourage viewers to go deep into each video that you create.
This is a great tactic you’ll learn on a social media marketing online course and it’s so useful because it provides transparency - reassuring people that they’re not interacting with a ‘clickbait’ video.
Method Three - Make Use of YouTube Playlists
Something else you’ll cover on a good digital marketing course is the use of the many tools YouTube provides to enhance viewing numbers. One such tool is the Playlist, which is essentially a term describing videos grouped together into categories - showing how each one relates to the other.
YouTube’s algorithm will suggest topics to its users based on other similar things they’ve watched. By using playlists, you’re reinforcing the themes and topics that your videos relate to and so will likely end up being recommended to the most appropriate audience. This audience will be much more likely to watch your videos until the end.
Affordable, Flexible, Industry-Approved Online Courses
You can learn more about the many more YouTube marketing tactics that exist by taking affordable, CPD-approved online digital marketing courses with OCA. Our YouTube Marketing Advanced Certificate is just one of many engaging video-based micro-learning courses we offer that are not only affordable, but also highly flexible and able to be taken at your own pace.
If you would like to know more about this or any of our professional training, visit us online today at www.onlinecoursesaustralia.edu.au. Alternatively, give us a call on 1300 611 404 to chat with our friendly advisors about your precise training needs.