Once upon a time, there was just Facebook and a couple of other players on the social media scene, but fast forward just a few years, and there’s a dazzling array of new platforms to choose from. Now, online digital marketing courses will teach you how to get the most out of each platform, but you can’t really market on them all, so you need to narrow down your options.
So, to help you in this regard, we’re going to go through a few pointers, in addition to telling you all about how easily digested, flexible video-based social media marketing online courses can improve your skills in this particular area. You won’t be an expert by reading to the end, but you will know where to focus your efforts!
Understand Your Target Audience
The first step to identifying your most appropriate social media channel is knowing your audience and where they hang out. This is perhaps THE most compelling factor because it makes all other factors a little redundant. If your target audience doesn’t use a particular platform, there’s almost no point in marketing there.
Choose a Platform that Aligns With your Marketing Goals
As you’ll know, after taking social media marketing online courses, there will be certain platforms that are better suited to each type of marketing goal. If you’re looking to raise brand awareness, image-centred options like Instagram can be really useful, whereas platforms like Twitter and Facebook are much more text-based and are more suited to having meaningful discussions about industry-related topics.
Where Is Your Competition Operating?
You can also get a clear idea of which platforms are the most appropriate for your industry by checking out what the competition is up to. If those at the top of your sector are achieving good results on Facebook, then certainly market there. However, don’t forget that many companies operate on more than one channel, so it’s worth looking at a range of them, just in case.
Know the Limits of Your Resources
Social media marketing courses will teach you a lot, but one thing you will have to determine yourself is how much spare time you have to dedicate to marketing yourself online. Sure, you can get a professional agency to manage multiple channels, but if that’s not within your budget, centre in on one or two platforms at the maximum to avoid being unable to keep on top of things.
Taking Your Marketing to the Next Level With Online Training
So, as we can see, there are more than a few things to consider when choosing your ideal platform, but if you employ the tactics shown above and do your research correctly, you’ll end up focusing your efforts in the right area. What’s more, it’s easier than ever to hone your marketing skills on the platform of your choice with online digital marketing courses from OCA.
For instance, our Social Media Essentials Bundle teaches you what you need to know and represents great value, containing four courses in one! Every hour completed counts towards 1 CPD point, and all of our online training is created in collaboration with industry experts, so you can be sure that the easily digested, video-based content is right on the money!
If you’d like to know more about this or any of our industry-approved online training that covers over 20 different industries, visit us online at www.onlinecoursesaustralia.edu.au. Alternatively, to speak to us about anything prior to enrolment, give our friendly advisors a call on 1300 611 404 and we’ll be more than happy to answer any questions you might have.