Our course mentors are experts in using social media effectively and you’ll learn from them what your personal brand needs to deliver to get the results you're looking for, for your career and your organisation.
"Amazing experience. Onboarding was super easy and A+ team and course content. Thank you!" - Evan Lowden
Having a strong personal brand is good for you, your career and your organisation. Building your personal brand doesn't happen by accident – there's a specific process to first understand who you are, where you want to go and what you need to get there, then build the relevant assets from social media to websites and finally to leverage what you've created to generate leads and make sales.
This course is perfect for:
- Business owners, freelancers and professionals looking to harness the power of social media by integrating their personal brand with their business.
- Marketing professionals that want to build an industry network and generate business leads by establishing themselves as an expert.
- Agency teams are ready to deeply understand the process of establishing the personal brand with expertise that outperforms the competition and to increase their service offering for the clients.
This understand-build-leverage process and the practical application of the ideas directly to your LinkedIn profile (and beyond) is what your personal brand needs to deliver the results you're after for your career and your organisation.
Learn to develop your personal brand in this industry recognised Certificate.
Share your experiences with other students within the Personal Branding course and in our vibrant Facebook community.
8 Online Modules, 1 Affordable Price. Learn Smarter.
OCA's Advanced Certificate in Personal Branding covers eight in-depth modules including understanding values and personality, building a social media and LinkedIn presence, how to build a website with good SEO and leveraging connections and content.
All lessons are designed by leaders in social media and business. Once, you’ve completed this course, you’ll know everything you need to know about personal branding.
Enrol now to get instant access to this course and start learning right away.
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What you will learn in this course...
- Identify the elements of a brand
- Recognise the connection between people, companies and products
- Define and describe the stages and elements of the e-traction™ method
- Describe your personality and how it fits with your personal brand
- Recognise the influence of values and personality on your personal brand
- Set a clear intention for your personal brand
- Recognise the difference between owned, earned and paid media
- Identify the different social media channels and what might work for your brand
- Recognise the importance of LinkedIn for your personal branding and set=up your profile for success.
- Recognise different website elements and the important role a website plays in your marketing strategy
- Recognise the importance of making Google happy and not taking shortcuts
- Understand the importance of geolocation and how it can help your brand
- Identify different tools you can use to find more connections
- Generate content that places you as a thought leader in your industry
- Begin conversations with your connections
- Understand best practices for the 6 key content types
- Identify the five key elements of a great pitch as well as cold, warm and hot sales techniques to close the deal
Why students love learning with us
We don't use dense academic text books. Instead, we design digestible step-by-step modules and high-quality video sessions, backed by 24/7 tutorial support. The lessons are all taught on demand, and assessments are generally short answer or multiple-choice and can be re-taken as many times as needed. They’re perfect for people with busy lives and families who want to better themselves while unlocking better opportunities.
We're CPD Accredited, which means each of our modules is globally recognised for Continuing Professional Development. Once you're done, you'll have CPD points ready if you want to take your study even further.
100% online and on-demand
Enrol at any time and study on your own terms. Assessments are designed to improve comprehension rather than test the recall of facts in a timed setting.
Dedicated round-the-clock support
We're here to help, whenever and wherever you need it. Access expert support from a tutor by email or phone (Mon-Fri) or reach us on live chat, 7 days a week.
Real world, industry-led learning
Our courses are designed in collaboration with institutions, employers and industry experts to equip you with practical, real-world skills that will advance your career and broaden your mind.
Choose how and when you pay for your course. Pay upfront with your credit card or Apple Pay, set up a flexible payment plan or use Afterpay or Latitude Pay to buy now, pay later.
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Industry
Aligned
Career Pathways
- Social Media Manager
- Online Marketing Manager
- Marketing Consultant
- Marketing Assistant
- Business Owner
- Entrepreneur
Course Delivery + Learner Support
Delivered 100% online, no classroom required
Instant access (simply enrol online, anytime)
Assessments are short answer and multiple choice
Fast turnaround on marking (within 1 business day)
One on one mentor support
Live chat, 7 days a week
6 months access
New content released throughout the course
Course Topics
The Power of Personal Branding
Learn about the power of personal branding and what you can achieve
Understand: Values and Personality
Describe your personality and values, and learn how it fits with your personal brand
Understand: Life-stage and Resources
Recognise your life-stage and resources and how they align with your personality and values
Build: Social Media
Identify the different social media channels and what might work for your brand
Build: LinkedIn
The importance of LinkedIn for your personal branding and how to set up your profile
Build: Websites and SEO
Recognise the importance of a website in your marketing strategy and how to boost your SEO
Leverage: Connections and Content
Recognise different tools to find more connections and generate high quality content
Leverage: Pitch and Close
Identify the key elements of a great pitch followed by cold, warm and hot sales techniques to close the deal
Payment Plan From Only $25 per week
