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YouTube is a tremendously popular social media platform, boasting around 122 million daily video views (source). This offers a substantial opportunity for online marketers to connect with a vast audience through the skills acquired from digital marketing courses.

To tap into this potential, you'll first need to create your own YouTube channel. The good news is that this is a straightforward process, even for beginners. In this blog, we'll guide you through the three simple steps to kickstart your journey toward building your own YouTube following.

Read more: Quick Tips to Grow Your YouTube Channel

Step One - Sign In

First things first, head over to In the top right corner, you'll find the 'Sign In' button. Clicking it is your first step. If you have a Google account (since Google owns YouTube), you'll be prompted to sign in with it. Easy!

Don't have a Google account? No worries. You'll be guided to create a new YouTube account, complete with its own history and settings. This new account will link with Google services for a seamless experience.

Step Two - Creating Your Channel

Once you're logged in, creating your channel is just a click away. Click on your profile image, and in the dropdown menu, select ‘Create Channel’. Here, you can decide whether you want a personal or a business channel. And don't stress – you can change this anytime.

Step Three - Starting Broadcasting Content!

Now, it's showtime! Ready to share your goods and services with the world? Remember, building an audience takes time and effort. Don't expect overnight viral fame – focus on creating valuable, purposeful content.

To make your channel more inviting, start by uploading a profile picture or your company branding. Add a channel description and links to your website or other social media. There’s more to do to gain followers and subscribers, but hey, you've made a great start!

Read more: How to Create Social Media Content That Gets You Business

Learn to Harness Social Media’s Power - At Your Own Pace

Now that you have your own YouTube channel, you have a world of marketing possibilities at your fingertips. The key to maximising this potential lies in acquiring the knowledge of how to use it effectively.

The good news is that you can gain this knowledge through flexible and affordable social media courses – like our Social Media for Business Course – that allow you to learn at your convenience, fitting it into your daily responsibilities.

Want to find out what it’s like to study at Online Courses Australia? Watch our Student Study Demo to get a taste of the OCA difference. 

Looking for more courses? Check out our most popular courses, or visit our expansive course library that covers more than 20 professional industries.

If you’re ready to enrol or have additional questions, reach out to us at 1300 611 404 or [email protected]. We’re here to help you take your career to the next level!

Start a Career in Social Media Today!


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