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As even an introductory marketing course will echo, social media represents one of the most effective resources for modern businesses. However, it’s not as simple as just signing up and expecting people to instantly notice you and understand what’s good about you and what you offer.

How Do You Market On Social Media Platforms? 

Well, you first need to do your research, as there are more platforms than ever to choose from. Free online courses in social marketing can lack a little depth, but they’ll still teach you that the work you do at the outset - in identifying the right path to take - will stand you in good stead. 

What Are The Best Strategies For Social Media Marketing? 

This is something that we cover now, as we offer five effective ways to ensure that your brand gets the awareness you need for success. There may be something you’ve already learnt from marketing courses  yourself, but we’re sure you’ll get a couple more valuable nuggets of info by reading to the end. 

Tip #1 - Identify The Platform Your Audience Uses

One of the most crucial aspects of social media marketing campaigns is identifying the right platform from the many that now exist. It’s no good marketing on Facebook if the people you want to attract tend to hang out on Instagram, so researching your audience demographic is a vital part of the process. 

Tip #2 - Create A Consistent Customer Experience

Another element you’ll discover when taking a good digital marketing course is the need to create a consistent customer experience. You’ll likely already have a website with its own set of branding colours and themes. Therefore, it’s essential that your social media profile reflects your branding precisely or you risk confusing your visitors when they click through.

Tip #3 - Promote, Engage & Educated

An online course in social media marketing will show you that simply promoting yourself, again and again, is not going to be effective. What do we all do with consistent ads? That’s right, and we tune them out! Instead, you need to work for your audience by giving them educational content that provides value while demonstrating your industry expertise. 

Tip #4 - Interact With Your Followers 

One of the best parts of social media is that it’s a 2-way street, allowing you to attract followers and interact with them. Responding to comments, answering questions and being available will help you build a loyal following, as it demonstrates that you care what your customers think. Loyal followers are often your best advocates, so the more you get, the better it is.

Tip #5 - Tag Other Influencers In Your Niche

Your online interpersonal skills can stand you in good stead if you use them in the right way, especially if you’re tagging another influencer in your sphere. By either name-checking or regularly commenting (in a positive way) on the posts of others, you’re naturally going to attract followers from within their group who see you as also having authority. 

Get Your Social Media Marketing On Point With OCA Learning

The content you put out on social media is everything, as it will basically determine how much interaction and engagement you get. Don’t worry if your skills in this department aren’t quite up to scratch, as you can develop them with a from OCA.

This, like every course in the OCA library, is CPD-approved and video-based for a stimulating experience and put together in collaboration with top industry experts. To find out more, visit us today at where you’ll also find details of our flexible payment options. For more information on how to improve your Facebook and Instagram ads, enquire about our marketing courses. For more information on how to improve your Facebook and Instagram ads, enquire about our marketing courses.

However, to speak to us directly about your needs or about a digital marketing course, call us on 1300 611 404, and we’ll be more than happy to discuss your options.

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Study An Online Social Media Essentials Course


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