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With more than 82% of the Australian population using social media platforms every day, it would be true to say that services like Twitter, Facebook, Instagram, TikTok, Snapchat, and LinkedIn have revolutionized how we all interact with the world.

That’s also true in the marketing world, meaning that anyone running a small business can find a lot of potential for connecting with customers. This article examines how advanced social media marketing channels can help and how they’re acquired.

Advanced Social Media Marketing Manager Strategies

For those new to using social media channels and hashtags to promote your business, social networks offer rich pickings when your strategy is honed to appeal to your ideal target audience. Advanced strategies provide the necessary structure to interact with customers in real-time.

Typically, a successful social media marketing manager's strategy will contain the following elements at the absolute minimum:

  • Formulating your ideal buying demographics, personas

  • Setting your business objectives & goals

  • Defining & sticking to your marketing budget

  • Researching your customers’ paint points, i.e. what they need

  • Identifying the best social media channels

  • Creating impactful social media content

Another essential part of any social media management project is to optimize your approach based on the results you gain.

The Importance of Advancing Your Social Media Marketing Strategy as a Manager

Amongst the primary reasons for marketing via social platforms is to raise brand awareness while driving traffic and sales to your website. However, without a clear and defined plan, you can’t expect your marketing campaign efforts to hit their mark.

Other reasons to formulate one yourself include the following:

  • Saving time (a plan will help you better manage time)

  • Ensuring all bases are covered

  • Remaining ahead of the competition

  • Target your audience more effectively

The element of social listening (keeping your eye on industry trends and needs) cannot be achieved without a detailed plan. The good news is you’ll find many free templates online that you can download and use.

Strategies for Social Media Marketing Managers: How to Boost Social Media Engagement

As students learn on our Social Media & Marketing Online Courses, there are a number of digital marketing techniques that can be used to improve your engagement rates i.e. how much interaction you get with your audience.

They include:

  • Content creation that doesn’t just focus on selling your wares but also provides solutions to common issues, industry guides & ‘how-to’ guides. In fact, according to the 80/20 rule, only 20% should be promotional.

  • Following current trends - the most engaging content is typically focused on what’s hot at that moment in time, and it will usually get shared the most. So, you should keep your ear to the ground.

  • Leverage your brand voice - while SEO algorithms can be difficult to crack, content marketing with personality will usually offer better results. As such, podcasts & YouTube videos that show your face can really help.

Quality content doesn’t simply fall out of the sky; rather, it’s the result of a long process of trial and error. Only by trialling what customers like and don’t can you understand the formats that deliver and those that don’t.

Monitoring Your Social Media Advertising Metrics

While having a coherent social media marketing campaign in place is important to e-commerce business owners, so is honing your approach. However, the only way you can do that is with the insights provided by analyzing your results.

By looking closely at the messages you send to potential customers, you get the reassurance that your social media posts are properly configured. On the flip side, you may find that the type of content you’re delivering isn’t being received well by your audience.

Sure, this monitoring process can be time-consuming, but by carrying it out as part of your overall marketing plan, the insight it provides is invaluable to your cause.

Choosing the Right Tools to Manage Your Social Media Presence

One of the modules in our Social Media Strategy covers the task of choosing the right tools to support you. The good news for social media marketing managers is that if you’re looking for a powerful tool to aid you in your efforts, there are many available - and many are free!

Let’s take a look at just a few of them...

  • Sprout Social - this platform allows you to manage all of your social media accounts and the conversations you have with customers.

  • Hootsuite - this popular option uses automation to ensure all your scheduled posts go out at the right time of the day.

  • Buffer - another great platform that allows you to manage your profiles and ensure all your customers get presented with high-quality, relevant content.

Any content strategy, whether you’re trying to leverage the power of Instagram Stories or drive website traffic, requires the use of time-saving tools like these. Business startups have enough to cope with day-to-day, so support like this can be hugely useful.

Boost Your Social Media Marketing Prowess as a Manager With OCA Online Learning

Admittedly, being a social media marketing manager usually takes a lot of effort to master; however, thanks to our video-based online learning, you can take your expertise to the next level. Able to be taken at a time and pace that suits you, learning new professional skills has never been easier.

Marketing is just one of more than 20 different sectors covered by our full course library, and you can see what life is like as an OCA student by watching our short Student Study Demo. Alternatively, why not head over and visit us at and check out our flexible payment options that make our learning even more accessible?

If you’d like to talk with us about anything we’ve discussed here, give us a call at 1300 611 404, where our team is ready and waiting to assist. Alternatively, drop us an email at [email protected], and we’ll get back to you as soon as we possibly can.

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