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Social media is a modern paradigm that's here to stay. You only have to consider that the advertising spend on social media in Australia is set to reach over $3.72 bn in 2023 alone. As such, anyone with the skills needed for work as a social media marketing manager can look forward to a long, well-paid career helping businesses thrive.

Today, we bring details of our Social Media Strategy course that gives you everything you need to make it in the industry. Delivered entirely online, our short courses offer convenience and affordability, but the great industry-led content inside really sets it apart. 

An Introduction to Social Media Strategy Advanced Certificate

OCA’s Social Media & Marketing Online Courses are ideal for business owners, freelancers, and anyone with a serious intention of enjoying a career as a social media marketing manager. In fact, anyone wanting to increase their existing return on investment (ROI) can benefit from engaging in this immersive training. 

Let's take a look at some of what you'll learn:

  • An Introduction to social media strategies
  • Understanding the strategy development process
  • Carrying out a SWOT analysis to determine the market position
  • Identifying your audience (segmentation, demographics, persona)
  • Choosing the best social media channel for your message
  • Content strategy (topics, purpose, scheduling)
  • Audience segmentation 

After completing this course, you'll be fully equipped to start your career journey as a social media marketing manager or whatever role you choose to pursue. 

Career Opportunities Available with Advanced Social Media Skills

It would be true to say that there are many career opportunities open to those who possess sophisticated social media marketing skills picked up when taking our advanced social media skills course. As such, you could choose to specialise in any of the following areas:

  • Sales direction
  • Content management
  • Analytics management
  • Brand management
  • Copywriting

Many of these roles intertwine with each other, but what they all have in common is a shared goal of meeting the sales targets of their clients. Whether working on writing compelling web copy, brand development or as a dedicated social media marketing manager you use a similar set of skills. 

Enhancing Your Skillset with Advanced Social Media Strategies

The professional benefits of developing your social media marketing skills are numerous, with the most obvious being an average salary of as much as $95k per year. It's a highly sought-after sector, too, which is why you'll literally find thousands of positions on job sites like Seek and Indeed. 

Also, with the e-commerce industry, as a whole, expected to grow by around 11% over the next 5 years, it's likely that you'll not be struggling to find potential employers. The great thing is that our Advanced Certificate is modular, meaning it's easy to fit around your current work and life obligations. 

The Easiest Way to Broaden Your Horizons

You see, many people use a lack of time and money as a barrier to developing their professional skills. However, with our micro-credential short courses, putting time aside is not an issue. Each short module can be consumed during a lunch break or on the commute to work. 

All that's needed is an internet-connected device (a laptop, tablet or smartphone), and you can study to your heart's content. What's more, our flexible payment options allow you to spread the cost of our already wallet-friendly training. In every sense, there really has never been an easier way to broaden your professional horizons. 

Realise Your Social Media Marketing Manager Career With OCA Online Learning

Another great thing about OCA short courses is that they’re CPD-Endorsed, with every hour completed equalling one precious CPD point. When you start applying for social media marketing manager roles, your CV will shine above the rest - as employers love to see professionals dedicated enough to work on their skills in their own time. 

We offer a next-level learning experience that's as convenient as it can be. Watch our Student Study Demo for yourself, and you’ll see that every OCA student gets 1-to-1 mentoring support from an industry expert. Providing guidance and priceless insight into what to expect when working in the field for real and industry contacts is a real step in the right direction for your career. 

Social media is just one of many industries covered by our full course library - something you can see by visiting us today at While you’re there, please take a moment to look at our flexible payment options that make our learning among the most accessible around. 

To speak to us about anything we’ve mentioned here, call our friendly team at 1300 611 404 or at [email protected]. When we receive your enquiry, we’ll respond as quickly as possible. 

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