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It wouldn’t be an overstatement to say that social media platforms offer a way to take your brand into the stratosphere. Their impact can be profound, with an estimated 3.6 billion people using social media daily. However, it doesn’t happen by accident, and it does take an effective strategy using the knowledge you can learn in online social media courses. 

To be fair, no set way will work for everyone, as there are variables like industry, product, audience and more to consider. That said, some fundamental strategy steps apply to everyone, and that’s what we will cover now.

Know & Understand Your Goals

The first thing that online marketing courses worth their salt will tell you is that you have to first understand your goals i.e. what you want to achieve. Many people simply want more business, but you might want more interaction to build brand awareness instead, which will require you to create a different type of content - so it’s vital to get it right at the outset.

Know Your Social Target Audience

Another of the fundamentals you’ll learn on online digital marketing courses is also the need to target the content you produce to your ideal customer. A great place to start with this objective is to create a persona of the kind of person that your products or services are most relevant to, detailing things like their age, gender and occupation. This allows you to use the right ‘voice’ in your content and attract the customers that are most likely to buy.

Create a Content Plan

Once you’ve fully understood your goals, it’s time to plan the content you post. Depending on what it is you’re trying to achieve, you may have a clear idea of the kind of subjects you’re going to be covering. Although, if you’re drawing a blank, research is critical. Spend some time looking at your competitors trying to achieve the same goal, and you’ll get a good feel for what’s on-trend.

Start Using a Content Calendar

Consistency is a good habit to get into when posting, as when you do it regularly and on the same days each week, your followers will know when to expect new content from you. As online social media courses will tell you, a content calendar is a great way to keep on top of your overall strategy, as it gives you a very useful ‘big-picture’ view of what’s going on. 

Take Control of Your Social Media Marketing With OCA 

We’ve obviously only covered the first few basic steps of social media content strategy creation here, but the tips shown should get you off to a good start. If you’re looking to add to your knowledge of the subject, our Social Media Strategy Advanced Course can give you everything you need to properly engage with your target audience and drive sales.

It’s just one of a wide range of professional video-based CPD-approved short courses that we offer at OCA that can be taken at a pace and time that suits you. To find out more, visit us online at where you’ll also discover flexible payment options for all of our training that covers over 20 different industries.

Alternatively, if you’d like to talk to us directly before enrolling on one of our online digital marketing courses, simply call us on 1300 611 404. We’ll do our very best to give you the answers you need. 

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Take Control of Your Social Media Marketing


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