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In the modern world of commerce, running a business requires a lot of hard work and dedication. Part of that work is obtaining customers and getting seen online, which can be achieved with a well-crafted marketing strategy. Email marketing, for instance, is one of the most fruitful ways to advertise a business, as are Google Ads, targeted landing pages, great copywriting, and more.

So, how do you gain the knowledge to make your marketing efforts have a real impact and grow your business? Well, that’s where marketing courses online come in. Featuring easy-to-digest video modules that can be consumed at your leisure, learning online is the most convenient and affordable option out there.

The Importance of Online Marketing in Today's Digital Landscape

Marketing courses online, like our Social Media Marketing Options, are essential for business success in what is an extremely competitive marketplace. Of course, you could employ marketing professionals to manage your digital marketing strategies for you, but that can be very costly.

A much more cost-effective route is available via online courses that offer engaging video content that’s easy to fit around the busy lives of business owners. Companies that don’t focus on marketing via social media platforms, email marketing, organic search rankings, and more risk losing out to those who do. In fact, it’s a certainty.

Benefits of Online Marketing Courses

Taking the option to engage with marketing courses online comes with a range of benefits. As well as offering high-quality content that’s created with the help of top digital marketing experts, students get all the support and flexibility they need.

  • Access to 1-to-1 mentoring and student forums - when you learn about digital marketing skills online with OCA, you’re fully supported along the way by 1-to-1 industry expert mentoring, 24/7 tutorial support, and access to student forums. You’ll never be stuck for help, that’s for sure!

  • Teaching about the latest digital marketing techniques - our courses are based on the very latest real-world techniques, from segmented email campaigns to search engine marketing. Text-based courses can quickly become outdated. The best online courses don’t.

  • Learn at entirely your own pace - whether you want to learn part-time or full-time is entirely up to you. You can engage with our modular digital marketing course options as and when it’s right for you, so you’re not going at someone else’s pace.

  • Highly engaging video delivery format - everyone loves watching video podcasts and webinars, and our step-by-step video-based online learning gives you the same easily-digestible learning experience. It makes gaining new skills a cinch!

  • Complete control over your e-commerce marketing - when you’re able to gain knowledge of digital marketing for yourself, you get the power to direct your own marketing. Plus, if you do get hands-on assistance from a pro, you’ll know they’re not pulling the wool over your eyes!

What You’ll Learn On OCA Marketing Courses Online

The in-depth training offered by online learning covers every possible aspect you might need to know about. Let’s take a closer look at just some of the fundamentals covered.

  • Search Engine Optimization (SEO) (off & on-page) best practices

  • Social media marketing tactics on platforms like Facebook/LinkedIn

  • Pay-Per-Click (PPC) advertising and campaign optimization

  • Monitoring marketing campaign metrics with marketing tools like Google Analytics

  • Determining your ideal target audience

  • Social media content marketing & lead generation

  • Marketing automation flows

  • Keyword research

Online marketing training like this is all-encompassing and offers lifetime access, meaning that you can go back and refresh your memory on any digital marketing subject by rewatching a module or two. Marketing courses online give you every bit as much knowledge as in-person options.

How to Choose the Right Online Marketing Course

Of course, learners can choose to gain knowledge about digital marketing from many providers online. However, if you choose right, you get CPD points that make you more employable, as well as training that’s both industry-recognised and delivered in an engaging way.

If you want to see why OCA should be your number one choice, watch our short Student Study Demo that shows you everything you need to know about how our AI-driven learning management system helps you through your course and actively encourages further research.

Gain the Skills For Success With OCA Marketing Courses Online

Digital marketing is something that every modern business needs, and with OCA marketing courses online, you get the knowledge required to take control of this important task. Our training is CPD-endorsed and offers a next-level learning experience that traditional text-based options simply cannot match.

Our learning library covers over 20 different professional sectors - something you can see for yourself by visiting us today at There you’ll also find a selection of flexible payment plans that make our already cost-effective courses even more affordable.

Alternatively, to speak to us about your precise learning needs, you can call 1300 611 404 or email [email protected].

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