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Whether you’re a current student or a well-established executive, harnessing the power of LinkedIn can help to open up opportunities and boost your personal development. Before LinkedIn, connecting directly to potential hiring managers, bosses or even other individuals who share similar job titles and work experience was virtually impossible. 

Now, with the power of LinkedIn, the employment world is easier to connect with. By clicking just a few buttons, you cannot only create your marketing profile but also network with others and expand your prospect career horizons. Unlike other social networking platforms, it’s devoted to the professional world, with those involved in recruitment online regularly scouring profiles for new talent.

Why is your LinkedIn profile more important than ever?

To put things into perspective, try and think about LinkedIn like this… Do you know the cool kids at school whose group you wanted to be a part of? Imagine they were recruiting new ‘cool kids’ to join their group on the oval during lunchtime. LinkedIn is the oval, and the cool kids are those HR managers and recruiters.

With over 750 million users in 2021 and 2 new members added per second, Linkedin has grown to become one of the most important tools on a professional networking level. So, it’s no wonder both online studying graduates and established pros are rushing to the oval to see what’s happening.

So, should everyone have a LinkedIn profile?

Absolutely, as LinkedIn allows you to showcase your skills to the correct people who can help you grow and develop your career. With a huge 96% of recruiters searching for candidates on Linkedin, it’s evident that this social media site is an incredibly popular resource. 

More interesting statistics from a social media recruiting survey undertaken by Jobvite are shown below: 

  • 94% of recruiters contact candidates
  • 92% of recruiters keep tabs on potential candidates
  • 91% of recruiters post job adverts on Linkedin

The Google/LinkedIn Relationship 

Another reason LinkedIn is so important is its excellent relationship with Google. People interested in professional and personal development often Google their name to see what comes up. If you try yourself and don't come up on the first page, it's probably because your LinkedIn profile is incomplete or outdated. 

With over 1 billion names being Googled each day, 94% of people usually don't look past the first page, so that's why you must get your name on there! LinkedIn ranks higher than any other social network in a Google search, so if you want to stand out, build that LinkedIn profiles up! 

So, how can you improve your Linkedin profile for 2022?

Some basic tips can help you use Linkedin to its full potential so that it gets noticed by recruitment online professionals. Let’s look at how to do so, element by element.

  • Element #1 - Profile Picture

The first thing a potential recruiter sees on your LinkedIn profile is your photo. Take one of the many social media short courses online, and you’ll soon find that having a LinkedIn profile picture makes you 7x more likely to be found in searches!

You must also make sure your photo is relevant to your job and shows a level of professionalism. What’s more, up to date photos make you identifiable and show that you care about your public image.

  • Element #2 - Job Experience

Did you know that your profile is 12x more likely to be found if you have your two most recent positions included? By having your professional experience up to date with relevant jobs, recruiters can see what you have been doing and what you’re good at. 

It also allows them to make a solid judgement about your professional experience which can lead them to send you a message regarding a potential job opportunity. 

  • Element #3 - Is Your Profile Up to Date?

Another vital element to ensure your profile aligns with your goals is whether it’s as up-to-date as possible. Also, keep the information on your profile relevant, and check in monthly at least to do a bit of a tidy-up.

If you have formal written references, it’s a good idea to have the PDF version uploaded in the documents section of the site. This will give those involved in recruitment online access to detailed info about you, allowing them to shape their opinion of you as a professional. 

  • Element #4 - Have You Got More Than 50 Connections?

When trying to work on your professional and personal development, an area of your LinkedIn profile you should put some effort into is making connections in your chosen industry. The more links you have, the more likely it is that someone will comment on or like any of the posts you make. 

This spreads the word about you as a professional, i.e. your brand, and makes you more appealing to potential recruiters.

  • Element #5 - Ensuring You Follow LinkedIn Etiquette

Just because you’re connected with someone does not permit you to start sending frequent sales-based emails. Avoid being a spammer because nobody likes that!

Instead, spend your time interacting with people and supporting their content and causes. As short courses online  show us, LinkedIn ‘givers gain’, with good work often getting rewarded by

the kind of public recognition you’re looking for.

Some Final Hot Tips For You!

That’s nearly it from us, but before we go, here are some final hot tips to take away with you. They include the following:

  • Detail every role you’ve performed within each job title so recruiters can see your skills.
  • Share high-quality info with your network to create connections that become alliances.
  • Nail that headline! This is the first thing viewers will read.
  • Keep on top of adding new connections – when you meet someone at a meeting or work conference, don’t be shy to send them a request and a message.
  • Don’t have the unnecessary experience listed on your page unless connected with your current or future career.

Boost Your Employability With Short Courses Online From Online Courses Austalia

So there you have it - a guide to nailing LinkedIn for that dream job in 2022! By working on your profile, not only will recruiters be able to find you, but you'll be able to create a great public image that can help you find opportunities to progress professionally.

Another way in which you can boost your employability is by adding new skills through convenient and affordable social media courses online from OCA. All of our online studying courses are CPD-approved and video-based, meaning they offer a highly-stimulating experience that makes learning fun.

To learn more about our courses that cover more than 20 industries, visit us today at or give us a call on 1300 611 404 to speak to us directly about your training needs.

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