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Business owners of all sizes face the challenge of growth, which is why you’ll find so many books and seminars devoted to it. Thanks to the internet and social media, doing so is more accessible and affordable than ever. As you’ll learn in online marketing online courses, social media can be leveraged for a minimal cost by those with the skills to do so. However, many people don't seem to know what LinkedIn is. 

What Is LinkedIn?

LinkedIn is the most prominent social network for businesses, with more than 600 million global members, so it stands to reason that it’s a deep and rich resource to utilise. So, without further delay, let’s take a closer look at just a few of the methods you can use that cost nothing but time and effort to implement. LinkedIn is great for business training and outreach in Australia.

Understand What You’re Trying To Achieve Via LinkedIn

Before taking any online digital marketing courses, you must know what you want to achieve. This could be represented in several ways, such as driving traffic to your website, generating leads or improving your online authority or brand profile. Whatever it is that you’re aiming for, understand it and use it as your motivation.

Make Sure Your LinkedIn Profile Is Complete

One of the cardinal sins that some businesses commit is failing to complete all the fields in their LinkedIn profile. This essentially represents the essence of your online brand, so if you haven't fully filled your profile out, it will not reflect well. First impressions last, as they say, so make sure your business profile is complete, free of typos and packed with info about awards, achievements and anything else that makes you look good.

Make Sure Your Social Media LinkedIn Page Is Search Optimised

Something else you’ll learn in marketing-based social media courses is the need for your profile page to be search optimised. People and businesses looking for you need to be able to find you, so you should be including relevant keywords that relate to what you company does. 

If you’re struggling to think of your keywords, just try and consider what terms people might enter into Google to find businesses like yours.

Create Lots of Regular Content On LinkedIn 

After you’ve finished and polished your profile page, it’s time to create lots of lovely content for your marketing campaign. It would help if you took measures to drive traffic with any social media platform. LinkedIn is no different, with 9 out of every ten professionals rating the platform as their go-to source for professional content; it’s a resource you shouldn’t ignore.

Boost Your Knowledge By Studying A Video-based Social Media Course Online:

These and many other tactics can be used to boost your business profile using this hugely popular social media platform. All that stands between you and success is the knowledge of how to do it, and the great news is that these skills can be learnt at your own pace with flexible, affordable video-based online digital marketing courses from OCA.So, if you’d like to know more about our CPD-approved training that’s been created with the help of industry experts, you can visit us online at You'll also find details of our flexible payment options that make our short courses even more accessible. You can also visit LinkedIn for business courses Australia.

Alternatively, should you wish to speak to us directly about your training needs, just call us on 1300 611 404 and learn more about LinkedIn for business training Australia today! 

Study An Online LinkedIn Marketing Course


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