As you'll learn when taking hospitality courses online, the role of a hotel manager or owner is busy, with lots of responsibilities and daily tasks to be completed. Another job that may fall into your wheelhouse is advertising for new guests. Thanks to the modern paradigm of social media, it's possible to get the word out to prospective customers quickly and at no cost.
You'll find lots of social media marketing course training when looking online, so there's lots of help to guide you. We offer some of our own here, too, with some advice on how to get the most out of advertising over social media, and while there are lots that need to be learnt to leverage the power of your social profiles, these tips should get you off to a good start.
So, let's look at some things you could be doing…
Get Your Social Media Hotel Pages Optimised
As is taught in hospitality courses online, first impressions count, and it's a premise that applies to your social media profiles. This means that they need to be neat, tidy, easy to read and search engine optimised. Your first task should be to ensure that your social media pages are branded and contain information on how to contact you, directions to your hotel, local information and a high-quality image of your hotel.
Be Methodical In Where & When You Post
The key to increasing your following (which is when the magic happens) on social media is to be consistent with regard to when and where you post. People like knowing what to expect from you, and sporadic messaging is not a great way to engage with the public. By creating a posting schedule on specific platforms and sticking to it, potential guests are much more likely to take the time out to visit your profile and engage with you.
Leverage Pay Per Click (PPC) Advertising
When using hospitality and tourism management online courses, it doesn't take long to realise that time is often at a premium for hotel managers. So, if your responsibilities don't give you ample time to manage everything that goes along with running social media, try PPC advertising, which is not only cost-effective but allows platforms like Facebook to put your ad in front of thousands of people who are likely to be interested in what you offer.
Interact With Your Hotel Social Media Audience
Short online courses show that attracting new guests is vital for hotels to be successful. A great way to do so is by interacting with your social media audience. Rather than just an advertising tool, social media represents a two-way communication channel. By being helpful in a public arena like this, anyone watching will see that you're helpful - something that will shed your brand in a good light and boost your reputation.
Boost Your Management Skills With Hospitality Courses Online
Marketing is one of many hats you must wear to be an effective hotel manager. Still, thanks to flexible, affordable online and short course training from OCA, like our Hospitality Management Basic Certificate, it's straightforward to add to your knowledge and skills and become the professional you want to be.
This course, like all of those you'll find in the OCA library, is CPD-approved, created with the help of leading industry experts and delivered in easily-digested video modules that make the learning process a much more interactive and stimulating one. To learn more about this or how our courses come with one-to-one mentoring and 24/7 live chat support, visit us today at www.onlinecoursesaustralia.edu.au.
However, if you'd prefer to speak to us directly, call our education support team on 1300 611 404, and we'll be happy to give you the information and guidance you need.