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Since the advent of the internet, digital marketing has become one of the most powerful ways to advertise your business online. With social influencers everywhere you look online, people are very much driven by what they see and hear whilst surfing the web.

Social media marketing is a part of this process and it involves interacting directly with your audience in a way that’s never been possible before. In this blog, we take a look at some tips to utilise this modern phenomenon to boost the small business marketing efforts.

Determine What You’re Trying to Achieve First

One of the first things you’ll learn on even a basic digital marketing course is that you need to have a plan before you begin. With all of the available platforms being free to use, it can be tempting to just start posting organically. However, you do need to identify what you’re trying to achieve, be it, new email subscribers, sales or communication.

Research Where Your Audience Hangs Out

The demographic you’re targeting will tend to be found on certain social media platforms, so you don’t just assume that targeting Facebook will be enough. Marketing courses teach you to dig down and see what certain age groups use and when you do this, you see that ‘Millenials’ and ‘Boomers’ like Facebook, but young people tend to like Snapchat and Instagram too.

Follow Social Media Influencers In Your Industry

Something else you’ll find that a digital marketing course will equip you with is the knowledge that most industries have online social influencers. By following and interacting with the most trusted names in your sphere, you can end up becoming associated with them and the authority they have and getting exposure and sales as a result.

Don’t Just Sell, Sell, Sell

Another ‘No-no’ when it comes to social media marketing is to constantly sell your services to your followers, as they’ll quickly become turned off to the content you put out. You need to offer value to your followers, so a blend of education, offers and advice is called for, rather than continuous promotional posts.

Social Media Marketing Courses at Your Own Pace

We’ve only just scratched the surface here and you already get to see that the actions you take can have a big bearing on how successful your digital marketing is. The good news is that if you’re not that clued up on this kind of thing, there are both advanced and basic digital marketing course options online that can give you what you need.

At Online Courses Australia, we offer a range of marketing training such as our Marketing Basics Course which can be taken at a pace that suits you. The information provided can be used to boost your business marketing efforts or to pursue a career as a digital media marketer - an industry that’s growing all the time.

So, if you’d like to know more about this or any of the professional courses we offer across a variety of different fields and sectors, visit us online at today. Alternatively, call us on 1300 611 404 and we’ll do our utmost to answer any questions you might have.


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