When you look at top Australian TikTok makeup artist influencers like Mel Greenwood and Natasha Gallier, you’d be forgiven for thinking becoming a star like this yourself is out of your reach. However, it’s more achievable than you might think - even for anyone just leaving full-time education right now.
What are the perks of becoming a social media influencer?
Well, aside from limitless earning potential and free products, you’ll get to work your own hours and indulge in your passion for beauty and makeup. As you review products and create makeup video content, you’ll get an entire community of followers to interact with.
So, Exactly How do you become a brand influencer?
Ok, so it’s important to say that the first thing you need as a makeup artist influencer is an in-depth knowledge of your craft. Makeup course training like our Makeup Artist Bundle is a great, convenient way to learn on your own terms. While qualifications are strictly necessary, some kind of ability is, so regular training is going to form a large part of your personal development plan.
You’ll usually be creating ‘how to’ makeup video content or product reviews, so you also need to keep yourself current in terms of industry trends. The key is to be original and engage with your audience. Followers look for authenticity, too, so be sure to be yourself in front of the camera!
Once you have the base knowledge required, here’s how to proceed from there.
Establish Your Niche
Beauty and makeup are both broad topics, and conventional wisdom tells us that TikTok influencers tend to do better when they have a specialism. You can let your expertise dictate the main areas of focus, be it glam makeup, bridal makeup or everyday makeup. Too broad a focus can lead to a dilution of your value.
For more info on how to narrow down your niche, read here.
Reach Out to Successful TikTok Makeup Influencers
As any good social media marketing course will show you, a great way to boost your followers once live on TikTok is to align yourself with other makeup influencers in your niche. If you search key hashtags and brands, you’ll find others you might be able to partner with to cross-promote your posts. Plus, being aligned with an expert will establish you as something of an authority in your field.
More info on finding others in your niche can be found here.
Study Your Target Audience
If you want to attract followers, you will need to identify the type of people who will be interested in what you’re doing as a makeup artist. This is what’s known as your TARGET audience, and an excellent way to start is to Google your niche and look for forums where people hang out online, like Quora and Reddit. Spend some time there and see what people are talking about, so you can tailor your content to it.
More info on establishing your target audience can be found here.
Use TikTok’s ‘Live’ Feature
What’s most certainly on-trend in the TikTok sphere and in the broader world of social media are live broadcasts. The most successful influencers tend to ‘Go Live’ every chance, with their followers eager for all content. This helps to create a connection with your audience, as they get to know you on a more personal, unpolished basis.
Instructions on how to go live on TikTok can be found here.
Get the Makeup Skills You Need With Beauty Courses Online
Anyone with the will and the skill can make it as a TikTok makeup influencer to enjoy all the benefits that come with it. The good news is that obtaining the skills you need is easy and affordable, thanks to video-based, CPD-accredited makeup course training that offers a next-level learning experience.
Delivered online and with 1-to-1 mentor support 7 days a week, OCA courses make learning a pleasurable experience, as you can see from our Student Study Demo. Alternatively, if you’d like to know more about us, visit us today at www.onlinecoursesaustralia.edu.au, where you’ll find our flexible payment plans that allow you to spread the cost.
However, if you’d prefer to speak to us before you enrol, no problem. You can either send an email to firstname.lastname@example.org or give us a call on 1300 611 404, where our friendly team is waiting to assist you in your learning journey.