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What do you think taking a make-up course does for your career? Sure, you could become a makeup artist, but you’re by no means limited to this field. That’s what we discover as we look at an interesting Learning Without Limits interview with Iantha Yu, a former beauty editor and now company owner.

Is a beautician course good for a career? 

Absolutely, for the right person. Depending on the role, you can use your makeup kit  to make clients look incredible. Also, it’s an industry that has many adjacent roles to pursue, like beauty journalism, an area in which Miss Yu has excelled and is interested to find out more. Then read on!

Is journalism a difficult industry to pursue? 

As with any industry, it takes persistence, commitment and, often, that little bit of luck. However, rather than give you an in-depth explanation about how to get involved in this exciting field, we’ll now turn to the wise words provided by Iantha Yu - the founder of a boutique marketing agency, PicStudio.

“So Iantha, How Did You Get Started?”

Well, I went to university and got my bachelor of media communications and journalism at UNSW, but I also had a side interest in makeup demo  videos and beauty courses online. During high school, I used to create my own magazine at home from clippings, and I wrote a regular blog on Blogspot.

The blog got noticed by those in the industry, and I started getting invited to beauty events, and chance led me to have a long and interesting conversation with the beauty editor from Shop Til You Drop. Wouldn’t you know it, it resulted in me getting my first break in beauty journalism!

“The First Step Is Internship”

Miss Yu continues…“A make-up course  or two will help develop your knowledge, but generally, the first step in beauty journalism is an internship with a magazine. This allows you to get the right experience and mix with the kind of people who are going to be able to help you progress.

I was lucky enough to get a great start with a top magazine by getting myself out there talking to the people that mattered. From there, I was able to work with prestigious names like Beauty Crew, the Carousel and Marie Clare, allowing me to build rapport and relationships with many in the industry. 

“Redundancy Was a Blessing in Disguise”

However, it wasn’t all plain sailing for Iantha, as mass redundancies caused her to leave Marie Clare. However, it turned out to be a blessing in disguise. “I had to have a major re-think, and so, I decided to move away from the corporate world and set up on my own, forming PicStudio.

Bringing together all the skills I learned along the way, I’ve turned something that was out of my control to my advantage”. PicStudio now serves clients with all their beauty marketing needs, creating branding, content, videos and complete marketing strategies.

Get Your Beauty Career Started With an OCA Make-up Course  

Iantha’s story is one that perfectly demonstrates just how many career paths there are in the beauty industry, with training and experience all that stand in the way. The good news is that learning the necessary skills is easier than it’s ever been, thanks to CPD-Endorsed short courses online  from OCA.

Put together with the help of industry experts, our online course  training is video-based for easy digestion, and it comes with tutor support 7 days a week, so help is always there when needed. To learn more about what we do, visit us today at, where you’ll see training covering more than 20 different industries.

Alternatively, why not take a look at our makeup course showcase that shows you exactly how engaging and stimulating our learning is, or give us a call on 1300 611 404 to get any questions you might have answered. Our team is ready and waiting to help in any way they can. 

Study An Online Beauty Course With OCA


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