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Copywriting isn't just about stringing words together; it's an art and a science that’s used by brands to engage audiences on a deeper level. If you’re a budding writer dreaming of a career crafting compelling content, keep reading. In this article, we’re covering some of the best paid and free copywriting courses, as well as answering some FAQs about the copywriting industry. Let’s go! 

The Best Paid & Free Copywriting Courses 

Course Provider

Course Name




Key Features


Copywriting for Profit


Self-paced (roughly 25 hours)


Includes a bonus course on working with ChatGPT and AI as a copywriter. 

Australian Writers' Centre

Copywriting Essentials


5 weeks (3-4 hours per week)


Focuses on writing copy that sells and is suitable for various levels​​.


Copywriting Essentials


1 day (8-10  hours)


Covers basics of copywriting, from strategy to writing styles.

University of Sydney Continuing Centre for Education

Persuasive Writing Course

Online or In-Person

8 hours


Immersive writing course for content marketers, covering all the persuasive copywriting skills you’ll need to capture more leads and inspire more actions.

Advertising Council Australia Ad School



8 weeks


Covers creative ideation and effective writing for different mediums like press, websites, and audiovisuals.


Copywriting Quick Start: Top Free Writing Tools & Hacks


30 minutes 


A free resource to learn how to create blog ideas, craft headlines & write persuasive marketing copy.

Filthy Rich Writer

How to Get Started in Copywriting


80 minutes 


Learn the fundamentals of getting started in copywriting in an easy video format. 

Copy Hackers

Every Copywriting Formula Ever (or The Ultimate Guide to No-Pain Copywriting)




Comprehensive online resource of the most common copywriting formulas. 

What is a Copywriter?

A copywriter is a professional writer who crafts compelling written content, primarily for marketing and advertising purposes. Their work aims to engage, inform, persuade, or motivate the reader to take some form of action, such as making a purchase, clicking on a link, or subscribing to a service. 

Copywriters create a wide range of content including website copy, product descriptions, blog posts, email campaigns, advertising slogans, social media posts, and more.

The role of a copywriter involves understanding the target audience, the core message a brand wants to communicate, and the most effective way to convey that message. They combine creativity with strategic thinking to produce content that not only resonates with readers but also aligns with the brand's voice and objectives. 

Good copywriting not only helps businesses sell products and services but also builds brand awareness and loyalty.

Type of Copywriting Jobs

The copywriting industry is incredibly vast, with a variety of specialisations to fit every interest and skill set. Here are some of the most popular types of copywriting jobs:

  • SEO Copywriting: This involves creating keyword-rich content to boost a website's search engine ranking. It's a blend of creative writing and technical knowledge.
  • Content Writing: From blogs to ebooks, content writers create informative and engaging material that provides value to the audience. It's ideal for writers who enjoy researching and sharing knowledge.
  • Technical Writing: If you have a knack for breaking down complex concepts into easy-to-understand language, technical writing might be your calling. It involves creating manuals, how-to guides, and other technical documents.
  • Creative Copywriting: From ads to catchy taglines and compelling campaigns, creative copywriters are the brains behind the content that captivates and influences consumer behaviour.
  • Social Media Writing: This involves crafting snappy, engaging content for platforms like Instagram, Facebook, and Twitter. It's perfect for those who love staying on top of trends and connecting with audiences on a personal level.

Copywriting Salary Australia 

If you love playing with words, a copywriting career isn’t just fulfilling, it can also be lucrative. The salary of a copywriter in Australia varies based on experience, specialisation, and location. 

Beginners can expect to earn anywhere from $50,000 to $60,000 per year. However, as you gain experience and build your portfolio, your potential earnings can skyrocket, with senior copywriters earning upwards of $100,000 annually. 

Freelancers have the added advantage of setting their rates, which can significantly increase their income based on the quality and demand of their work.

Take Your Career to the Next Level with OCA

With your foundational copywriting skills in place – where to next? It’s time to take your career to the next level with a social media and marketing course.  

This is your chance to expand your skill set, dive deeper into the digital world, and become a versatile professional in today's competitive market. 

Copywriting skills and social media and marketing go hand in hand, so if you’re ready to boost your employability and earning potential, it all starts here at Online Courses Australia.

Get started today – check out our popular Social Media Essentials Bundle

Copywriting Courses FAQs

Do I need to study to become a copywriter?

While studying copywriting can be helpful, it’s not strictly necessary to become a copywriter. Many professionals enter the field via related areas, such as marketing, journalism, or communications. However, your writing ability, creativity, and understanding of marketing principles are essential. 

How long do copywriting courses typically last?

The duration of copywriting courses can vary widely, from a few hours of online tutorials to comprehensive several-month-long programs. It all depends on your learning pace and how in-depth the course material is.

What should I look for in a copywriting course?

A good copywriting course should cover a range of topics, including SEO, content marketing, sales psychology, and branding. Look for courses that offer practical assignments and feedback from industry professionals.

Can I take copywriting courses online?

Absolutely! There are plenty of online copywriting courses that offer the flexibility to learn at your own pace, from anywhere. Online courses are a great way to gain knowledge and skills without disrupting your current lifestyle or commitments.

Are there free copywriting courses available?

Yes, there are free courses available for those on a tight budget or just wanting to dip their toes in the water. While these might not be as comprehensive as paid programs, they're a great starting point for beginners.

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