As your career counselling may have shown, one of the great things about being a makeup artist is that you can work for someone or enjoy the flexibility of being freelance. However, you’ll need customers, so marketing your skills is vital, and here we offer up 5 effective ways to spread the word and get business.
How should one start as a freelance makeup artist?
There’s no denying that it is something of a leap of faith to start your own business, but it all starts with getting the marketable skills learnt via beauty courses online. Then, as we’ll see shortly, it’s very much about getting the word out there and gaining a loyal and regular customer base.
So, To The Important Question: How to get more makeup clients?
There are some great ways to ensure that your makeup kit is in constant use, and the great news is that they’re easily implemented and won’t cost you a fortune. So, let’s take a look at 5 ways to get those lovely customers rolling through the door.
#1 - Get a Website Sorted!
In 2022, having a website as a business is not preferable; it’s necessary! Modern consumers expect it, and it offers a great place to display your services and selling points, as well as makeup demo videos and other compelling makeup video content.
Sites like Wix and GoDaddy will even let you build one for free and only charge a nominal monthly fee. That way, when someone in your area looks for the kind of services you offer, you can be found. With no website in place, though, it’s going to be impossible.
#2 - Put a Portfolio Together
Beauty-related Tafe courses teach you early on that a beauty practitioner simply has to have a portfolio of their past work to show. Thanks to smartphones, taking the requisite images is easy, so it’s just a matter of collating them, allowing you to print them off or display them online.
When you’re just starting out, you’ll need to rope in your friends and family to provide examples. It shouldn’t be too hard to get volunteers either, as who doesn’t love free beauty treatment?
#3 - Set Up An Online Booking System
Another great, free way to get more makeup clients is to set up a booking system for potential customers to use. In the modern age, people don’t always want to call, and you don’t want to miss out on the business you worked so hard to attract, so it’s essential to provide a way to book online.
You’re not always free to answer the phone either, so whether it’s on your website or via one of the great new apps like Appointfix, get one set up, as you’re guaranteed to get more use of your makeup kit that way.
#4 - Get Yourself Listed on Google Maps!
What do we all do these days when looking for local products and services? That’s right; we’ll Google ‘makeup artist near me’, which the search engine then uses to identify possible matches. However, if you’re not on Google Maps, you’re not going to be listed, so there's a 0% chance you’ll get the business.
Don’t worry; it’s not hard to get listed, as you’ll see by visiting Google’s small business page, which will walk you through it step by step. Again, it’s accessible and easily implemented.
#5 - Leverage the Power of Social Media
In the makeup business, a large part of your ideal demographic is going to be regularly using social media, so you need to market in the areas they hang out. Whether talking about a regular makeup demo on Tiktok or a periodic makeup video on YouTube, it’s a great (again free) way to gain followers and spread the word about what’s great about you.
Social media might cost you time, but if you’re willing to spend some creating engaging content that people will like, it can transform your business.
Learn Skills To Propel Your Beauty Career With OCA Courses
The great thing about these tips is that anyone can use them, just like OCA video-based, CPD-Endorsed OCA short courses online that have been created with the help of industry experts. Able to be taken at your own pace and coming with 7-days-a-week tutor support, our training offers an experience that makes learning new professional skills easy.
For more information about us, please visit us www.onlinecoursesaustralia.edu.au or to see what it’s really like learning with us; take a glance at our student study demo that will tell you everything you need to know and a bit more besides!
Alternatively, if you’d like to speak to us about your needs, call us on 1300 611 404 or email us at [email protected], and we’ll do our utmost to reply as soon as we can.