Our course mentors are experts in using social media effectively and you’ll learn from them how to design your strategy to impact your audience with relevant content that moves them from follower to customer.
"Wonderful Experience! The entire process has been straightforward and the team has been an absolute delight to deal with. I will be studying through you again in the near future..." - Annie Lou
After you've completed this course, you'll have the essential, practical skills to develop a comprehensive and effective social media strategy.
This course is perfect for:
- Business owners, freelancers and individuals looking for better engagement and results from their social media efforts, needing a clear, easy to action approach.
- Marketing professionals that want to increase ROI for existing clients and demonstrate advanced knowledge of strategic planning to prospective customers.
- Agency teams are ready to deeply understand the drivers and influencers of successful social media campaigns and want to stand out in the social media agency scene with expertise that outperforms the competition.
9 Online Modules, 1 Affordable Price. Learn Smarter.
Implement your strategy with immediate effect
Right through this course, you’ll be working on the strategy for your chosen organisation or personal brand. There are templates for every step that will build together to form a comprehensive strategy document or presentation. By the time you’re done, you’ll have everything ready to go!
Join a community of like-minded business experts
Share your experiences with other students within the Social Media Strategy course and in our vibrant Facebook community.
OCA's Social Media Strategy covers nine in-depth modules including identifying your audience; choosing the right channel; implementing the strategy and analysing for improvement.
All lessons are designed by leaders in business. Once, you’ve completed this course, you’ll know how to create a successful social media strategy.
Enrol now to get instant access to this course and start learning right away.
ENROL NOW
Why students love learning with us
We don't use dense academic text books. Instead, we design digestible step-by-step modules and high-quality video sessions, backed by 24/7 tutorial support. The lessons are all taught on demand, and assessments are generally short answer or multiple-choice and can be re-taken as many times as needed. They’re perfect for people with busy lives and families who want to better themselves while unlocking better opportunities.
We are CPD endorsed. Completing CPD-endorsed learning gives you CPD Points. These points are recognised by employers. You will receive evidence of your CPD points on your Course Completion Acknowledgement and digital badge issued by
Credly.
100% online and on-demand
Enrol at any time and study on your own terms. Assessments are designed to improve comprehension rather than test the recall of facts in a timed setting.
Dedicated round-the-clock support
We're here to help, whenever and wherever you need it. Access expert support from a tutor by email or phone (Mon-Fri) or reach us on live chat, 7 days a week.
Real world, industry-led learning
Our courses are designed in collaboration with institutions, employers and industry experts to equip you with practical, real-world skills that will advance your career and broaden your mind.
Choose how and when you pay for your course. Pay upfront with your credit card or Apple Pay, set up a flexible payment plan or use Afterpay or Latitude Pay to buy now, pay later.
Industry
Aligned
Career Pathways
- Social Media Manager
- Online Marketing Manager
- Marketing Consultant
- Marketing Assistant
- Business Owner
- Entrepreneur
Course Delivery + Learner Support
Delivered 100% online, no classroom required
Instant access (simply enrol online, anytime)
Assessments are short answer and multiple choice
Fast turnaround on marking (within 1 business day)
One on one mentor support
Live chat, 7 days a week
6 months access
New content released throughout the course
Course Topics
Welcome and Introduction to Social Media Strategy
Understand social media marketing and the strategy development process.
Start Where You Are
Use a social media audit and SWOT analysis to establish your current state.
Defining Objectives
Align your social media strategy with you organisation/personal brand strategy.
Identifying Your Audience
Audience segmentation, behaviour, demographics and persona.
Choosing the Right Channel
Inform your choice with channel usage, purpose, content and performance.
Content Strategy
Content categories, purpose, topics, formats, repurposing and scheduling.
Being Social
Collaboration opportunities, influencer partnerships, community management.
Implementing the Strategy
Paid advertising, budgeting, resourcing, implementation and management tools.
Analysing for Improvement
Data metrics, tracking expenses, analysis and insights, performance reports.