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A good digital marketing course will teach you that video is one of the best possible mediums to get your message across, as it’s easy to digest and dramatically encourages engagement. However, the possibilities increase even more when that video is live. 

In this blog, we’ll take a brief look at exactly what makes live video so engaging, as well as highlight how simple, convenient and affordable it can be to gain the knowledge you need to create social media strategies that deliver. 

So, let’s get started!

Grabbing Your Followers’ Attention

When taking social media marketing courses, the value of video content becomes immediately evident, but when that video is live, the interest can reach a fever pitch. That’s because the concept of a live broadcast automatically makes people think that you’ve got something important to say. 

Viewers can’t help getting the feeling that there’s something exclusive on offer - which there may well be - or that there’s some kind of ‘breaking news’ being delivered. Whether that’s the case or not, you grab their attention with a live video, which is a great thing to have.

An Authentic View of Your Personal Brand 

Another great thing about live video is that it gives everyone viewing an authentic view of you and who you are. We’re talking about a medium that has no retakes and no redos, with everything going out as it happens, so you can’t help but show more of yourself as you are.

Social media marketing courses are always shouting about the value of ‘warts and all’ authenticity over slick, professionally created content, and live video offers this in spades. It also gives your watchers a chance to engage with you directly.

Answering Viewer Questions, Live!

Social media marketing is often about demonstrating your value to your customers, and live video gives you a chance to do so in real-time. As you're broadcasting, viewers can have their queries answered live, making them feel part of the show, with you potentially solving their problems in front of the audience.

Since its launch back in 2015, Facebook Live has grown by an incredible factor of 330x, and it’s because of the spectacular experience that it offers. What’s more, all that’s needed to take part is a modern smartphone, so it really is accessible to everyone who wants to leverage its power. 

Got a spare moment? Got something to say about a product you’re launching? Why not broadcast it live and witness the results? You might find yourself blown away by the response you get!

Flexible, Video-based Social Media Marketing Courses Online! 

Live videos represent just one of many social media marketing strategies that you can use to increase awareness of your brand, encourage interaction and demonstrate your worth to the world. You can learn more about implementing a coherent social media approach by taking our video-based Social Media Strategy Advanced course, which gives you everything you need to know.

It’s one of a wide selection of CPD-approved professional courses we offer at OCA that cover social media marketing, a wide range of subjects, and more than 20 different industries. If you’d like to know more about them or how you can pay for your training via flexible payment options, visit us online at

However, if you’d like to speak to our team before you enrol, you can get in touch with us directly at 1300 611 404. Our advisors really know their stuff and will be more than happy to help you find your ideal training options. 

Learn From Leading Social Media Experts!


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