This popular course bundle combines our top 4 social media courses. Save money and fast track your skill development. Learn everything you need to know about social media strategy, Facebook marketing, Instagram and LinkedIn. Get the practical skills you need to get straight to work...
"Wonderful Experience! The entire process has been straightforward and the team has been an absolute delight to deal with. I will be studying through you again in the near future..." - Annie Lou
After you've completed this course bundle, you'll have the essential and practical skills to develop a comprehensive and effective social media strategy that includes Facebook, Instagram and LinkedIn.
This course is perfect for:
Business owners and consultants looking to rapidly grow and scale their business.
Marketing professionals wanting to accelerate their careers and business
Learn from leading social media experts
Our course leaders are experts in using social media effectively, they are there to teach you the strategies and hacks that will make all the difference.
Join a community of like-minded business experts
Share your experiences with other students within the Social Media Essentials course and in our vibrant Facebook community.
The Social Media Essentials course will set you up for success. You’ll build a comprehensive social media marketing strategy, then learn how to make it work on Facebook, LinkedIn and Instagram.
Not just theory! Practical activities will have you working live on your personal or organisational profiles, learning best practices, building your authority and credibility, creating and delivering great content, growing your followers and converting all that activity into business leads and paying customers.
You’ll connect with the SMC mentors and other like-minded social media marketers to bounce ideas around, give and get feedback on your work, and build your network.
Are you ready to move from personal social media use to making social media work for you? Interested in learning how to convert your followers into dollars? Social Media Essentials will level up your social media game, giving you the skills and knowledge to stand out from the crowd.
OCA's Social Media Essentials Bundle covers 28 modules including identifying your audience; choosing the right channel; implementing the strategy and analysing for improvement.
All lessons are designed by leaders in business. Once, you’ve completed this course, you’ll know how to create a successful social media strategy.
Enrol now to get instant access to this course and start learning right away.
Delivered 100% online, no classroom required
Instant access (simply enrol online, anytime)
Assessments are short answer and multiple choice
Fast turnaround on marking (within 1 business day)
One on one mentor support
Live chat, 7 days a week
6 months access
New content released throughout the course
Welcome and Introduction to Social Media Strategy
Understand social media marketing and the strategy development process.
Start Where You Are
Use a social media audit and SWOT analysis to establish your current state.
Align your social media strategy with you organisation/personal brand strategy.
Identifying Your Audience
Audience segmentation, behaviour, demographics and persona.
Choosing the Right Channel
Inform your choice with channel usage, purpose, content and performance.
Content categories, purpose, topics, formats, repurposing and scheduling.
Collaboration opportunities, influencer partnerships, community management.
Implementing the Strategy
Paid advertising, budgeting, resourcing, implementation and management tools.
Analysing for Improvement
Data metrics, tracking expenses, analysis and insights, performance reports.
Introduction to Facebook Marketing
Describe Facebook usage rates and list features of key advertising platforms on Facebook.
The Facebook Ads Landscape
Understand how the Facebook Algorithm works and benefits of advertising on Facebook.
Facebook Marketing Strategy
Describe buyer stages and Facebook Ads Structure.
Create a new campaign and content for your strategy.
Facebook Ad Sets
Identify and target your ideal customer segment through paid ads.
Facebook Ad Structure
Produce creative content that aligns with audience interests.
Create an engaged following who act as brand ambassadors.
Tracking and Retargeting
Maximise your marketing budget with targeted follow-up ads.
Measurement and Reporting
Measure results and adjust your strategies to increase effective use of Facebook.
An Introduction to LinkedIn Strategy
Understand the value and opportunities LinkedIn can offer.
The LinkedIn Landscape
Learn why LinkedIn isn’t like other social media platforms and why this is important.
Creating Great Content
Understand what people using LinkedIn are looking for - and how to create it.
Develop a Professional Profile
Construct an authoritative and professional profile that attracts the right audience.
Using Your Profile Effectively
Take your profile to the next level and turn it into your greatest marketing asset.
Marketing Through Company Pages
Develop a content strategy for your business or personal brand that builds reach, awareness and sales.
LinkedIn Paid Advertising
Learn how to promote campaigns that create new business opportunities.
Create a network of professionals who promote the products or services you offer.
Understanding LinkedIn Analytics
Measure results and adjust your strategies to increase effective use of LinkedIn.
* Cannot be used in conjunction with any other offer
Keen to get learning? Here’s a quick look at the content you can expect from this social media course.
* Cannot be used in conjunction with any other offer