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The challenge of growth is one that’s faced by business owners of all sizes, which is why you’ll find so many books and seminars devoted to it. Thanks to the internet and social media, doing so is more accessible and affordable than ever before. As you’ll learn in online marketing online courses, social media is something that can be leveraged for a minimal cost by those with the skills to do so. 

LinkedIn is the most prominent social network for businesses in existence, with more than 600 million global members, so it stands to reason that it’s a deep and rich resource to utilise. So, without further delay, let’s take a closer look at just a few of the methods you can use that cost nothing but time and effort to implement.

Understand What You’re Trying to Achieve

Before taking any online digital marketing courses, you must clearly know what it is you want to achieve. This could be represented in a number of ways, such as driving traffic to your website, generating leads or improving your online authority or brand profile. Whatever it is that you’re aiming for, understand it and use it as your motivation.

Make Sure Your Profile Is Complete

One of the cardinal sins that some businesses commit is failing to complete all the fields in their LinkedIn profile. This essentially represents the essence of your online brand, so if you’re not fully filled out, it’s not going to reflect well. First impressions last, as they say, so make sure your business profile is complete, free of typos and packed with info about awards, achievements and anything else that makes you look good.

Make Sure Your Page is Search Optimised

Something else you’ll learn in marketing-based social media courses is the need for your profile page to be search optimised. People and businesses looking for you need to be able to find you, so you should be including relevant keywords that relate to what your business does. 

If you’re struggling to think of your keywords, just try and consider what terms people might enter into Google to find businesses like yours.

Create Lots of Regular Content 

After you’ve finished and polished your profile page, it’s time to create lots of lovely content for your marketing campaign. With any social media platform, you need to take measures to drive traffic, and LinkedIn is no different, with 9 out of every 10 professionals rating the platform as their go-to source for professional content; it’s a resource you shouldn’t ignore.

Boost Your Knowledge With Video-based Social Media Courses

These and many other tactics can be used to boost your business profile using this hugely popular social media platform. All that stands between you and success is the knowledge of how to do it, and the great news is that these skills can be learnt at your own pace with flexible, affordable video-based online digital marketing courses from OCA.

So, if you’d like to know more about our CPD-approved training that’s been created with the help of industry experts, you can do so by visiting us online at There you’ll also find details of our flexible payment options that make our short courses even more accessible.

Alternatively, should you wish to speak to us directly about your training needs, just give us a call on 1300 611 404 and we’ll be delighted to help you in any way we’re able to. 

Study An Online LinkedIn Marketing Course


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