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What is marketing? How can you utilise the Internet to drive more leads, sales and clients to your business? Can you make a career out of marketing other people’s businesses online? Get the answers in this amazing marketing course and learn the secrets you need to succeed.
"Doing this marketing course has been a pleasure. I have not studied for quite a few years but I really enjoyed it. My tutor was helpful when ever I needed assistance. I also found it easy to find the course I wanted to do, and all the information regarding enrolment at my fingertips." - Kay
If you ever googled your name and then looked at the search result in awe, or tried to find the direction to that new hairdresser (and voila), it appeared at the click of a button, you got a micro insight into the possibilities of marketing in the digital world.
Marketing, if done right, can send a steady stream of new leads and customers to your business. Fantastic if you’re looking to take your business to the next level or looking to enter the online world as a service provider of marketing services.
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Develop a value proposition for e-marketing strategy or plan
What is a value proposition? A value proposition is a marketing statement that summarises why a customer should buy your product or service. This value proposition is critical if you want to start the journey of transforming your idea and you should use this statement to target the customers that will benefit most from your product or service. It should be concise, yet specific and appeal to your customers’ strongest decision-making drivers. You need to develop a value proposition as part of your e-marketing plan.
Your value proposition should:
• Describe target buyer
• Identify the problem that you solve
• Explain how you are better than the alternatives
• Convince customers
• Explain what benefit you provide
• Describe how you do this well
Your value proposition may include:
• Benefits a company can derive from using electronic commerce
• Benefits a company’s products or services provide to customers
• Consumer need that is being fulfilled
The steps of a value proposition
Your value proposition can be created step-by-step, by answering a selection of questions. Using these answers, you should aim to be able to answer the question, “Why should I buy this specific product?”
There are five steps needed to develop your value proposition, including:
1. Know your customer
2. Know your product
3. Know your competitors
4. Distil the customer-oriented proposition
5. Pull it all together
1. Know your customer
You need to understand your customer. Ask yourself:
• Who are they?
• What do they need?
• What problems do they need to solve?
• What do they value?
• What improvements do they look for?
2. Know your product
From your customer’s perspective, ask yourself:
• How does your product solve the problem?
• How does your product offer an improvement?
• What value and hard results does it offer your customer?
3. Know your competitors
Thinking from your customer’s perspective, think about how your product creates more value than the competing ones.
4. Distil the customer-oriented proposition
From the customer’s viewpoint, answer: ‘why should I buy this specific product or idea?’ Complete the following sentences:
• The things I value most about the product are...
• I want to buy this product because it will...
• It is better than the competing products because...
5. Pull it all together Turn the answer from step four into your value proposition statement.
If you would like to preview this Marketing course in more detail, click on DEMO above or call our team on 1300 611 404. You may also be interested in other online business courses.
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