The beauty industry in Australia is a popular one indeed and it’s growing all the time. Figures for 2020 show that it was worth in the region of $5bn, so for those with the skills, it’s one that offers a lot of opportunities. Eyelash extensions are one of the most popular treatments out there. So much so, in fact, that a business can be created focusing on eyelashes alone.
That’s what we look at here, as we offer up to 5 tips on starting a successful eyelash extension business and how you can get the skills and knowledge on an industry-approved online lash extension course. So, without wasting any time, let’s get started.
Tip #1 - Invest in The Best Quality Lashes & Glue You Can
When you start any kind of business, it’s only right to consider saving money wherever you can, however, where you shouldn’t cut corners is in the quality of the glue and the lashes you buy to use on your clients. That’s because the quality of the work you do very much rests on it. If you use substandard lashes, you can’t expect exceptional results, no matter how skilled your eyelash course has made you.
Tip #2 - Think About Renting a Lash Bar Chair
The next thing to think about is where you’re going to ply your trade. Of course, you could choose to work on a mobile basis or operate from home, but if you want to appear more professional, you should perhaps consider renting a chair in an existing lash bar or beauty salon. Not only will this change customer perception, but it also makes you more visible to extra potential customers.
Tip #3 - Use Friends & Family at the Outset
As you’ll find out when taking beauty courses online, you often have to start out practising with friends and family to get your confidence going. Don’t be afraid to reach out and ask, as you’ll gain experience, a small portfolio of work and they’ll get something for free too, so it represents a win-win-win situation for everyone concerned.
Tip #4 - Use Social Media to Market Yourself
There’s no doubt that the paradigm of social media is a great marketing tool that’s not only free but used by millions of people across Australia. So, if you don’t use it to promote yourself, then you’re really missing out, as platforms like Instagram offer a great way to get your work seen, liked and talked about.
Do a little free work for someone you know, post pictures of your work online and that’s free marketing, right there!
Tip #5 - Make Sure You Get Reviews
There’s nothing more compelling to potential customers than the unbiased views of people you’ve worked on. Get yourself a Google My Business account and get your customers to leave reviews for you - that way, when people in your local area search for a ‘lash technician near me', you’ll come up as an option and get customers you wouldn’t have otherwise got.
Learn What You Need With Beauty Courses Online
If you are planning to launch your own lash extension business, then you have an exciting time ahead of you and the good news is that it’s never been easier to get the training you need thanks to industry-approved, CPD-accredited eyelash course options that can be taken at your own pace and fit around your existing obligations.
At Online Courses Australia, our Eyelash Extension Advanced Certificate (that even comes with a starter kit!) is just one of a range of beauty courses we offer to boost your knowledge and expand your horizons. You can find out more by watching this course mentor clip or simply by visiting us online at www.onlinecoursesaustralia.edu.au.
Alternatively, if you would like to speak to us directly about your beauty training needs, all you need to do is call us on 1300 611 404. Our friendly team is on hand to give you all the advice you need.