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If you’re running a small business and you’re not using social media to promote yourself, then you really are missing out. Able to be accessed by anyone and requiring very little in the way of financial investment, platforms like Instagram, Twitter, Facebook and Snapchat can be used to shout about what’s great about your company, while displaying your expertise to potential customers.

What’s more, by taking a digital marketing course online, you can get help with not only what overall strategy to use, but also how to put together each post. We’ll cover how to access these marketing courses at the end, but first, let’s take a look at some of the many benefits that social media marketing offers for those of you who aren’t yet convinced.

Social Media Allows for Personal Interaction

Surveys have shown that customers love interacting with companies over social media, as it’s a unique method that’s very personalized. Rather than being a faceless company, you can answer customer queries in a very public way that shows that a) you care and b) you know what you’re talking about. 

What’s more, because it’s public, you’re not just winning over that customer, but also giving buying reasons to anyone witnessing the conversation. 

It’s a Really Cost-Effective Advertising Method

As you’ll learn in a digital marketing course, social media is a great low-cost way to advertise yourself and your company. Sure, there are some paid features that can boost your efforts, but almost everything is available for free, and as long as you’re ok with putting the time into it that’s needed, you can get results just like everyone else.

What you will need to do is to determine which of the platforms your target audience hangs out on and then market your services, while also solving issues that encourage brand loyalty.

You Can Piggyback on The Success of Others

Another great aspect of social media for business is the fact that when you align yourself with the influencers in your industry, some of their authority will reflect on you. It can be a slow process that includes liking their posts, commenting and offering value of your own, but it’s proven to work, and it’s completely free to do.

Of course, you don’t want to go too ‘full on’ to begin with or you’ll simply serve to annoy the person or company you’re trying to link up with. However, if you do it right, the rewards are clear.

Affordable, Flexible Marketing Courses to Boost Your Success

There’s absolutely no doubt that social media is one of the best ways to attract new customers to your business, and understanding how it’s done is the tricky part. However, with flexible, modular marketing courses like our digital marketing courses, you can get the knowledge you need to advertise yourself and your services properly.

It’s just one of the many business courses we offer at Online Courses Australia and if you’d like to know more about our entire range that spans an array of professional sectors, simply visit us online at 

Alternatively, should you wish to talk to us directly prior to enrolment, we’ll be more than happy to answer any questions you might have, and you can get in touch by calling 1300 611 404 today.


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