If you’re struggling to get the engagement and interaction you hoped for when creating your social media profiles, then you’re likely looking for answers to turn things around. The good news is that you’re in the right place, as that’s exactly what we’ll be talking about in this blog, as well as showing you how social media courses represent a cost-effective, time-efficient way to learn the ropes.
The more people you have interacting with your posts, the more well-known your brand becomes, so it’s a crucial part of online marketing. By reading on, you’ll get five effective methods of drawing people in to get involved and they’re simpler than you might think!
Tip #1 - Run Regular Contests
One of the fundamentals covered in good online marketing courses is the importance of introducing excitement into your approach. A great way to offer it is through the running of competitions such as ‘caption contests', ‘best industry pun’ or one where people send you their most interesting photos. You can even try a variety out across all your platforms to see which one performs the best.
Tip #2 - Include More Video Content
Whether sharing your own or reposting those created by others, video is always the medium that’s going to get the most engagement. When you do, be sure to upload the video in question directly to your feed, so that it auto-plays when viewers hover over it. It’s a simple but clever trick that’s almost guaranteed to get you more clicks and comments.
Tip #3 - Respond Quickly to Interactions
According to statistics, most people using social media expect a response from anything they send to you within the same day, with many Twitter followers expecting a reply in under half an hour! Social media courses can help you with the knowledge of what to post, but the speed of response is also vital if you want to offer your followers the best possible experience.
Tip #4 - Harness the Power of #Hashtags
You’ve probably noticed that hashtags are everywhere, with things like #FOMO, #TBT and #PHOTOOFTHEDAY representing some of the most popular. There are literally thousands to choose from, with some being relevant to every type of industry and they’re great for getting yourself found, as people can search by hashtag. If you’re not sure about yours, look at sites like Hashtags.org for inspiration.
Tip #5 - Don’t Forget to Use Humour
While following the lessons learnt via online digital marketing courses is important, what shouldn’t be ignored is the requirement to inject a little levity into proceedings. During a working day when you’re being serious for hours on end, there’s nothing more likely to attract your attention than a spot of humour. Include it regularly in your posts and you should see all your interaction and follower metrics rise as a result.
Boost Your Social Media Strategy Skills Online With OCA
In truth, there is no one strategy that will work for everyone and every industry, so it’s about getting a feel for what your audience wants. These have been just 5 of the innumerable techniques that can be used to boost awareness of your brand and bring in more customers. You can learn about many, many more by taking our Social Media Strategy Advanced Certificate.
This is just one of a wide range of easy-to-digest, video-based social media courses we offer at OCA that are not only CPD-approved but also created with the help of industry experts who know exactly what’s required for success. If you would like to know more about this or any of our online training that covers 20+ industries and sectors, you can do so by visiting us online at www.onlinecoursesaustralia.edu.au.
Alternatively, if you’d prefer to speak to someone, you can do so by calling us today on 1300 611 404. Our friendly team of advisors is on hand to answer any and all questions you might have about your online training needs.