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If you’re running a small business and looking for cost-effective ways to advertise your products or services, you have a lot of choices open to you. However, not many platforms have quite the reach and potential as Facebook, so if you’re not using it, you’re missing out. 

A ton of tools are offered by the platform, too, like Analytics, Custom Audiences and Carousel. By reading on, you’ll learn about just some of the many benefits of Facebook advertising and how a flexible online digital marketing course can help you get that extra revenue that all businesses need. 

A Huge Global Audience

The most obvious benefit of using Facebook advertising is its reach, as it’s THE biggest social media platform in existence. With nearly three billion regular users worldwide, its only real peer is Google - the internet’s foremost internet search engine. Marketing is all about getting your products in front of people, and Facebook offers more than almost anyone else online in this regard.

Laser-focused Demographic Targeting 

Something you’ll learn pretty early on when taking a digital marketing course is that Facebook allows you to zero in on your ideal target audience in a way that’s hard to replicate anywhere else. Due to the sheer amount of data, Facebook holds about its users, its targeting capabilities are extensive, meaning you can choose who sees your ads based on purchasing behaviour, lifestyle and a wide range of other metrics.

A Variety Of Different Available Ad Formats

Something else that can be leveraged with the skills learnt in social media courses is the variety of different ad formats made available to users. Whether talking about video or image/text ads, you get to use all of these visual elements to showcase the best of what you offer at every stage of your marketing funnel.

The Ability To Measure Your Progress

Another great part of using Facebook to market yourself is that it’s possible to track your progress in fine detail. Tools like Facebook Ads Manager and Business Manager give you real-time access to metrics relating to how your ads are being interacted with. This data gives you everything you need to tune your marketing efforts for optimum results finely.

Want to Brush Up On Your Facebook Marketing Skills?

So, when you’ve got the necessary knowledge to make the most of all this - and we've only scratched the surface of what the platform offers - you can harness these benefits to take your sales to the next level. Fortunately, there’s a flexible, affordable and stress-free way of getting this knowledge thanks to social media courses such as our Facebook Marketing Advanced Course. 

Like all of our courses, this stimulating digital marketing course is CPD-approved, affordable and delivered in bite-sized video tutorials that can be taken at your own pace to fit around your working day and get a spare five minutes during the day. Take a module; before you know it, you’ll have the knowledge you need - the easy way.

So, if you’d like to know more about improving your digital marketing skills, why not visit us online at There you’ll also find details of how you can pay in easy-to-manage instalments. For more information on how to improve your Facebook and Instagram ads, enquire about our marketing courses. Alternatively, if you would like to speak to us directly about your training needs, give us a call at 1300 404 611 today, and we’ll be more than happy to show you how simple it can be to get the marketing knowledge you need.

Study An Online Facebook Marketing Course With OCA


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