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Social media is a hugely popular modern paradigm and one that’s great for socialising, entertaining and marketing your business. Out of all the most popular established platforms available like Instagram, Twitter and Facebook, LinkedIn stands out when talking about business marketing for several reasons.

We’ll get into how easy it is to develop your social media marketing skills with high-quality digital marketing course options shortly, but first, we’re going to give you some compelling reasons why out of all the different choices you can make, LinkedIn is the one with the most potential for not just growing your business, but also your professional network.

It Represents a Community Dedicated to Business

Unlike other platforms that are primarily for individuals with a potential for business use, LinkedIn is only used for business reasons. This business environment is one that’s brand-safe, with professionals who use it trusting the content that’s shared there. It’s a huge community with in excess of 690 million members, making it the ideal place to implement the things you learn on a social media marketing online course.

The People That Matter Use It 

The job of making contact with the right people is made so much easier on LinkedIn as the people that really matter use it on a regular basis. We’re talking about the influencers, thought leaders and leaders of tomorrow, so if you’re looking for an effective way to demonstrate your value and make great contacts, it’s LinkedIn every time. 

It Encourages Meaningful Engagement

Something you’ll learn pretty early with a digital marketing course is how LinkedIn can foster meaningful, organic engagement. Your LinkedIn feed is a fantastic place to have quality conversations with members, publishers and other brands sharing great content. This is just another reason why it’s perhaps the best place online for businesses to boost awareness and convert leads into paying customers.

A Social Media Platform With Rich Potential

So, while there’s significant business marketing potential on most social media platforms, LinkedIn offers the most, and when you have the skills to use it, you have a rich resource for leads, engagement and revenue. The great news is that taking convenient, flexible and affordable social media courses like our Linked Marketing Advanced Certificate makes those skills easier to get than ever.

If you’d like to find out more about this or any of our CPD-approved video-based training that’s been created in collaboration with industry experts who know precisely what the sector’s currently calling for, you only need to visit us online at There you’ll also find details of our flexible payment options that make our training accessible to everyone.

Alternatively, if you’d prefer to speak to our career coordinators about your training needs, call us on 1300 611 404, and we’ll do our best to help in any way we can. 

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