1300 611 404
Let's plan your career together. Download your 2016 course guide today to start your journey!

First Name
Last Name
Area of interest

How to Write a Business Plan | For only $149 |   Payment Plan
$50 upfront

  • Unlimited access
  • 20 Study Hours
  • Starting a business is possibly one of the most difficult and challenges things you will do in your life.  Make it easier with this course and avoid living up to the famous saying, "By failing to plan, you plan to fail".  Join the many successful business people that started it all with a simple business plan.

    "Learning with Online Courses Australia has been a fantastic experience for me. I have gained so much extra knowledge to further my career in the educational environment. They were extremely flexible and always extremely quick to reply with any questions I had. My tutor was always on board marking and giving me positive feedback for my assignments! Thanks OCA for making learning fun! " - Morgan

    Plus you’ll learn what a business plan is, and its main components; the legal and administrative requirements of a business; the importance of a business name; goal setting objectives; growth strategies; business risks; marketing process; operations planning; the importance of human resources; and the purpose of financial planning.

    Industry Recognised

    Upon successful completion of this course you will receive an OCA Certificate of Achievement in How to Write a Business Plan.
    Course Delivery + Learner Support

    • Delivered 100% online, no classroom required
    • Instant access (simply enrol online, anytime)
    • Assessments are short answer and multiple choice
    • Fast turnaround on marking (within 1 business day)
    • One on one tutor support
    • Live chat, 7 days a week

    Course Topics

    Improve your knowledge

    Learn More

    Course Delivery & Start
    Start anytime flexible study
    You will have an allocated personal trainer

    Try Online Demo

    Do you have any questions?
    Call 1300 611 404 or start an online chat
    Follow Us

    Our Pricing


    Enrol Now

    Best Value Option
    Unlimited access
    Total Cost


    "At this price, you can't afford to make any excuses!"

    Payment Plan

    $50 deposit +
    remainder over 3 weeks
    No credit check required
    Total Cost


    "With this flexibility, you can't afford to make any excuses!"

    Sample extract from our How to Write a Business Plan course (Topic - Plan E-Marketing Communications).

    Purpose and objectives of e-marketing

    The purpose and objectives of an organisation’s e-marketing activities may depend on their individual circumstances. Purpose may include:

    • Building and maintaining customer relationships through electronic communications

    • Collecting direct responses

    • Distributing information via the internet

    • Generating leads by attracting potential customers

    • Internet advertising

    • Online transactions

    Your e-marketing objectives are the definitions of what you want to achieve through your campaign. Why are you using e-marketing activities? What do you wish to gain?

    Your e-marketing objectives may relate to:

    • Building relationships

    • Tracking progress

    • Establishing a presence

    • Building visibility and awareness

    • Generating sales and motivating transactions

    • Creating desire

    • Enhancing customer service and facilitating customer feedback

    RACE digital marketing planning system

    Smart Insights have created a model called RACE to help plan digital marketing campaigns and objectives.

    Before you can RACE, you need to plan, so there are five steps to the model:

    PlanThis phase involves creating a digital strategy and transformation plan. You need to review your current use of digital media and technology, create a vision, define objectives and create KPI dashboards to track performance.

    ReachInvolves building awareness of a brand and itsproducts as your audience uses mobile and desktop devices. You need to choose the best mix of media to build traffic by driving visits to your website or social media pages.

    ActAct is short for ‘interact’. You must devise the best customer journeys and content marketing to persuade visitors to become leads when they reach your website or social media site.

    ConvertConvert is the all-important conversion of leads or inquiries into sales. You need toget your audience to take that next step, turning them into customers.

    EngageYou need to develop customer retention plans using communications on your site, social presence, email and direct interactions to boost customer lifetime value. It’s also about improving customer experience and encouraging buyers to recommend you to others.

    If you would like to preview this How to Write a Business Plan course in more detail, click on DEMO above or call our team on 1300 611 404. You may also be interested in our How to Start a Business course - click here.


    Thank you for your interest. Fill out the details below, and we will be in touch with options to experience a demonstration of this course.

    Thank you for your interest. Fill out the details below, and we will be in touch with more information.
  • Quick Links
  • Awards
    IMA Winner 2010 RMG Finalist 2013
  • Accreditations, memberships and certifications
    © Copyright 2013 - 2019 Online Courses AUS. ACN 155 885 242. All rights reserved.