When working as a freelance makeup artist, social media represents a fantastic resource with which to publicize your wares. As a social media marketing course will show you, the likes of Facebook, Twitter and Instagram allow you to post all manner of pictures, makeup video tutorials and more.
How do you market on social media platforms?
It's all a matter of creating content your target audience likes, which will lead to interaction and many opportunities to demonstrate your abilities. Whether talking about a makeup demo or an exciting blog about makeup techniques, the possibilities are almost endless.
So, what social media site do you utilize for professional use?
The reality is that you really need to pick one platform and focus your attention on it, as it will take too long to run profiles on all of them. The key to knowing which one is right for you is knowing where your audience hangs out and what each offers.
To help you decide, we now take a brief look at the pros and cons of each of the main platforms, with just one notable omission - LinkedIn. We do so because while it's great for establishing yourself as a pro, it's not really set up for marketing your makeup artist wares.
Option #1 - Pinterest
Pinterest is an image-based platform that allows you to 'pin’ pictures to your profile board and 're-pin’ the images of others and leaves comments.
Pinterest Pros: It's a well-used platform with in excess of 431 million active monthly users. It's easy to use, and it allows your content to be seen directly by your target audience. You get to show your individuality and style with both personal and collaborative boards to work with.
Pinterest Cons: The main issue with Pinterest is that it's almost entirely image-based, meaning there’s little space for text to provide information about your makeup artist business.
Option #2 - Facebook
Facebook was something of a trailblazer as the first major global social network. Initially created solely for use by college students, it's now used by more than 1 billion people on a daily basis.
Facebook pros: As short courses online on social media show, the platform has an extensive reach and targets your audience by age, sex, interests and other demographics. It's also super easy to create one-off posts and schedule content for when your followers are online.
Facebook cons: The main issue with Facebook is that its algorithm determines who sees what and when. This means that when showing off your makeup artist skills, not everyone is guaranteed to see it.
Option #3 - Twitter
Twitter is another massive social media platform with 230 million daily active users. While it might not be quite as big as Facebook, it's still something of a modern-day phenomenon.
Twitter Pros: The platform can be searched to find you based on keywords related to your field and it's a popular place for young people to hang out. So, if your target audience is in this age group, it might be the one for you!
Twitter Cons: When you're posting, you are restricted to just 160 characters, which doesn't give you much room to talk about your business. You can link to any makeup video or text content you create, but it does add an extra step into proceedings.
Option #4 - Instagram
Instagram is an image-based platform that allows for large, high-quality images to be uploaded, edited and shared with your followers. It's another behemoth of the social media world too, with over 1 billion active monthly users.
Instagram pros: The platform seems almost purpose-built for makeup artist use, as it allows for high-definition pictures of your work to be displayed in precise detail. Instagram also has filters you can use to make your pictures look super-professional.
Instagram cons: Just like Pinterest, Instagram is image-heavy, so again, there’s not much room for descriptive text. Also, photo description links aren't clickable, making it trickier to share content.
Essentially, each platform has its own set of benefits and drawbacks, so it's down to you to decide which is best to promote your business. Of course, we’ve only scratched the surface here, so if you want to find out more, just use some of the links we’ve provided to get the info you need.
Develop Your Makeup Skills With OCA Beauty Courses Online
Marketing your talents as a makeup artist is made easier by social media, but it still needs to be done in the right way. Choosing the right platform is just the first step. However, one thing that’s much simpler is gaining new makeup skills and that’s thanks to video-based CPD-accredited makeup course training that can be taken at your own pace.
Created in collaboration with top industry experts, our courses offer an immersive learning experience that traditional courses just can’t match. It even comes with 1-to-1 mentoring 7 days a week! To see what it’s like to be an OCA student, take a look at our student study demo to see what sets us apart.
Alternatively, check out our website www.onlinecoursesaustralia.edu.au where you’ll find professional learning covering more than 20 different sectors. You can also get in touch by calling 1300 611 404 or by emailing us at firstname.lastname@example.org to get answers to any questions you might have.