This course delivers the skills and knowledge required to succeed in social media marketing. Our industry-recognised modules have been created for any freelancer, agency or small-medium business looking to unlock the power of the world’s largest social media platform.
"Wonderful Experience! The entire process has been straightforward and the team has been an absolute delight to deal with. I will be studying through you again in the near future..." - Annie Lou
Step into the world of social media marketing through our most comprehensive 'Social Media Marketing and Digital Marketing Masterclass'.
This course is perfect for:
- Business owners and freelancers short on time - looking to establish their presence on Facebook and create new opportunities through targeted adverts.
- Marketing professionals looking to increase ROI for existing clients and demonstrate advanced knowledge of campaign management and analytics to prospective customers.
- Agency teams looking to generate new or improved revenue streams and want to dominate the social media agency scene with expertise that outperforms the competition.
9 Online Modules, 1 Affordable Price. Learn Smarter.
OCA's Social Media Marketing and Digital Marketing Masterclass course covers nine in-depth modules including digital strategy, how to create great content, deliver quality ads, tracking and reporting and how to measure your performance.
All lessons are designed by leaders in business. Enrol now to get instant access to this course and start learning right away.
ENROL NOW
Why students love learning with us
We don't use dense academic text books. Instead, we design digestible step-by-step modules and high-quality video sessions, backed by 24/7 tutorial support. The lessons are all taught on demand, and assessments are generally short answer or multiple-choice and can be re-taken as many times as needed. They’re perfect for people with busy lives and families who want to better themselves while unlocking better opportunities.
We are CPD endorsed. Completing CPD-endorsed learning gives you CPD Points. These points are recognised by employers. You will receive evidence of your CPD points on your Course Completion Acknowledgement and digital badge issued by
Credly.
100% online and on-demand
Enrol at any time and study on your own terms. Assessments are designed to improve comprehension rather than test the recall of facts in a timed setting.
Dedicated round-the-clock support
We're here to help, whenever and wherever you need it. Access expert support from a tutor by email or phone (Mon-Fri) or reach us on live chat, 7 days a week.
Real world, industry-led learning
Our courses are designed in collaboration with institutions, employers and industry experts to equip you with practical, real-world skills that will advance your career and broaden your mind.
Choose how and when you pay for your course. Pay upfront with your credit card or Apple Pay, set up a flexible payment plan or use Afterpay or Latitude Pay to buy now, pay later.
Industry
Aligned
Career Pathways
- Social Media Manager
- Online Marketing Manager
- Marketing Consultant
- Marketing Assistant
- Business Owner
- Entrepreneur
Course Delivery + Learner Support
Delivered 100% online, no classroom required
Instant access (simply enrol online, anytime)
Assessments are short-answer and multiple choice
Fast turnaround on marking (within 1 business day)
One-on-one mentor support
Live chat, 7 days a week
12 months access
Course Topics
Understanding Social Media Marketing
Social Media Marketing As A Business Priority
The Buyer Journey
Bob World View- case study
Social Media Marketing And SEO
Social Media Marketing Platforms
Posting On Social Media Platforms
Social Media Posting Ideas
Creating A Social Media Marketing Post
Community-Based Marketing
Building A Social Media And Content Marketing Plan
Social Media Marketing - Case Studies
Creating Your Social Media Image
Profile Image- Lighting and Posing Your Subject
Profile Image- Editing Your Image with Snapseed on an iPhone or Smartphone
Blogging- Copywriting for Bogs and Articles
Blogging- Writing your copy
Email Marketing- building and using your email list, copywriting, email analytics and automation
Local SEO- ranking, Google search, Google My Business, onsite SEO, backlinks, reviews, keyword optimisation, plus more
YouTube Channel Setup and SEO
YouTube Video Launch Strategy
Audio Production
Video Production- Mastering subject, lighting, greenscreen, scriptwriting, Adobe Premier, plus more
Introduction to Vlogging
Understanding Instagram
Quora Marketing
Pinterest Marketing
Introduction to Podcasting