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When you’re working as a professional event manager, you’ll have many responsibilities to take care of for your clients. One of those often relates to the publicity side of things, as you want to ensure the event is well attended and by the right kind of people. As event management courses teach us, this is a complex matter on its own, but it’s a very necessary part of the role.

So, with this in mind, in this blog, we’re going to be giving you 5 tips to ensure that your event is packed with people, as a multi-pronged attack is what works best in the lead-up. After this, we’ll cover how you can enhance your skills and knowledge with online courses in event management from OCA that are created in collaboration with industry experts.

Tip #1 - Create An Event Website

As event planning, Tafe courses cover, creating a website for your upcoming event is a great way to publicise it, particularly if you can think of an inventive and catchy domain name. It doesn’t have to be much more than a landing page with an attached contact form with your event branding on it, but it does need to feature a clear call to action like “Sign me up” or something to that effect.

Tip #2 - Utilise Website Popups

You don’t need to take an event management course to know that popups can be annoying, but they are proven to increase your conversion rate. In the same way as a call to action will encourage site visitors to take the next step and get involved, popups can prove decisive in boosting event numbers and interest.

Tip #3 - Advertise Guest Speakers And/Or Event Features

Ask any salesperson about how to sell, and they’ll tell you to mention all of a product's features and benefits. When talking about events, that might be activities or guest speakers, which should be advertised front and centre on any marketing you put out. Not only will this help increase attendance, but it will also ensure you get the right kind of attendees for your event.

Tip #4 - Leverage the Power of Social Media

As you’ll learn in an online event management course, social media can be particularly effective at getting the word out if you have a following on any platform. What’s more, this represents free advertising and an ability to answer questions from possible attendees, so whether you’re active on Facebook, Twitter or Instagram, get posting about your event!

Tip #5 - Use Paid Advertising to Get the Word Out

Something else you’ll learn about when taking courses in event management online is that sometimes you need to invest some money to raise awareness. A great way to do so cost-effectively - mainly if your event is a few weeks away -  is via what’s known as Pay Per Click (PPC) ads on platforms like Instagram & Facebook, which allow you to laser-target your audience with intelligent algorithms.

Event Management Courses  At a Fantastic Bundle Price!

There’s a lot to learn when becoming a professional event planner, of that, there's little doubt, but thanks to flexible, CPD-approved, video-based training from OCA, it’s never been simpler to get the knowledge you need to join the industry. We’ve made them even more cost-effective too, with our Event Management Course Bundle that offers 3 great courses for one affordable price.

So, if you are interested in knowing more about this or any of the industry-leading, short course learning we offer that makes learning an engaging experience, visit us today at There you’ll also find details of our flexible payment options that make our training even more accessible.

However, we're happy to oblige should you have any questions you’d like answered. Just give us a call on 1300 611 404 and we’ll tell you what you need to know.

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