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As far as social media platforms go, YouTube is something of a behemoth, with over 122 million people actively watching and uploading videos every day. 8 out of 10 of every people using the web will watch YouTube videos on a regular basis and it’s also known as the second biggest search engine on the planet. So, those learning how to make the most out of it on online digital marketing courses have a lot to work with in terms of the potential audience. 

However, as many YouTubers will tell you, it’s not as simple as making the video, posting it and sitting back waiting for the views to start rolling in. Instead, a strategy is required that employs tactics to encourage people to not just watch, but engage with the videos you create. That’s precisely what we look at now, as we give you 5 tips that anybody can put into practice. 

Make Your YouTube Titles Compelling & Accurate

Regardless of what your video is about, the title forms part of the first thing potential viewers will see. So, it needs to be intriguing to grab the attention and interesting enough to get people to click, but it absolutely needs to reflect what’s in the video. 

As you’ll learn on any good social media marketing online course, clickbait is something that will instantly turn people off your videos, so don’t create titles that promise things that aren’t featured in the actual clip.

Focus On Getting Your YouTube Thumbnails Right

Your YouTube thumbnail is the other main element that people see first, so it’s another important factor that can lead to clicks or a lack of them. Again, the picture you present needs to accurately reflect what’s in the video and be of good quality. One way to ensure quality is good is by using pictures in JPG or PNG formats and at least 1280x720 in terms of resolution. Any smaller, and they’ll likely come out quite blurry and unappealing. 

Add Your Branding to Your YouTube Channel 

People tend to pay more attention to YouTube channels that look professional and attractive to the eye. Adding your branding to your channel and your videos is a must when trying to achieve this, particularly as you want to offer a consistent experience that matches what’s on your company website. The good news is that it’s relatively easy to do - in fact, there’s even a YouTube video about it! 

Keep Your Videos at 5 Minutes & Under On Your Channel 

Another fundamental factor that a social media marketing course will teach you about is the need to maintain interest in your content. That means keeping your videos short and sweet and no longer than five minutes unless the subject calls for it. The last thing you want to do is to start repeating yourself and having your viewers click away before you’ve covered everything you wanted to tell them. 

Learn How to Get Your YouTube Channel Soaring Online

If you can make a success of YouTube marketing, then you open yourself up to a huge audience with huge potential for revenue. These have just been a few tips on how to grow your channel and if you’re interested in learning about many more, there are CPD-approved courses like our YouTube Marketing Advanced course that teach you everything you need to know.

At Online Courses Australia, all of our highly engaging training is video-based, making it easy to digest and get the learning you need at your own pace. Created in collaboration with industry experts, our online digital marketing courses come with one-on-one tutoring and support is available seven days a week. 

To find out more about us and how we do things, you should visit us online at There you’ll find our complete range of courses that cover more than 20 different industries and sectors. Alternatively, if you’d prefer to speak to us, give us a call on 1300 611 404 today. 

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