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The concept of thought leadership in any industry is a hard one to define, however, for the purposes of this blog, let’s say it represents the authority in any given field. Those that are viewed in this way are typically the most prominent, successful and profitable people around, so it stands to reason that it’s something that you’d want to achieve.

Now it’s possible to develop your self-marketing skills with an online digital marketing course, which will invariably bring you success over time, but what is it that sets the best out from the rest? Further to that, how do you become a thought leader in your field? That’s what we look at here, as we give you 5 things you can do to develop your personal brand closer to where it needs to be.

#1 - Hone In On Your Field of Expertise

As you’ll discover on any of our digital marketing courses, focusing on your area of expertise is always the way to go when trying to develop a positive online reputation. As much as we’d all like to be, most of us don’t have the time to develop expertise in more than industry or area, so you need to pick one - or at the very least, a small group of connected areas.

#2 - Post Content Each and Every Day

Social media is where many of the people you’re trying to reach hang out every day, so you need to be posting value-laden content every day. As long as you mix it up with a blend of promotional, educational and interesting content, you’ll keep people engaged and quickly be able to establish an online presence in your sector - the first step on the road to thought leader-level personal branding.

#3 - Stay On Top of Industry Innovators & Events

The knowledge you get from social media marketing courses will give you a firm grasp of how things work, but this needs to be backed up with knowledge of what’s going on right now. A thought leader needs to know what other industry leaders are saying and doing, as well as upcoming events that will have a positive or negative impact.

There’s no getting around the fact that you’ll need to put time and effort into staying abreast of what’s happening or you could end up expressing what is either an outdated or ill-informed opinion.

#4 Try Some Guest Blogging 

Another great way to improve your personal branding profile is by writing a guest poster on other people’s sites. A digital marketing course will teach you about the need to spread your net far and wide when it comes to advertising yourself and by guest blogging, you reach a much wider audience and develop your authority. 

#5 - Try Your Hand at Podcasting

People consume content in a variety of ways in the modern world, with podcasting being one of the most popular types of media available. By creating audio content that can be enjoyed via a smartphone whenever and wherever the listener wants to, you get a captive, undistracted audience and another touchpoint through which to display your expertise.

Boost Your Personal Branding Knowledge Online With OCA

Developing your online personal brand is an ongoing process that requires skill and effort to perfect. The great news is that you can develop your expertise in this area with flexible, affordable CPD-approved online marketing courses like our Personal Branding Advanced Certificate. 

Created with the help of industry experts and delivered in an easily digested micro-learning video format, all of our courses allow you to fit your training around your obligations. If you’d like to find out more about this or any of the courses we offer covering 20+ industries, visit us today at

However, if you’d like to talk to one of our friendly advisors about your professional training needs, you can do so by calling 1300 611 404. 

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