What do you do as a customer when looking for products and services? That's right, you hop onto Google and search for "xxx near me". What any good digital marketing course will teach you is that localised marketing is a pretty big deal for those running franchise businesses, as it's typically the local customers they serve.
How Many People Check A Website Before Buying?
The need to have a strong online presence is more significant than ever, especially when you look a the stats. In the region of 97% of customers learn about local businesses online before they interact with them, so it's something that absolutely demands your attention if you've got severe ambitions for your enterprise.
Why Is Local Marketing Important?
As a franchisee who's looking to expand, localised marketing is an essential element to include in your overall advertising strategy. All the best marketing online education Australia offers includes a local focus, so what do we mean by local marketing exactly?
Local Marketing Explained
Essentially, local marketing is an approach that involves the targeting of customers within close proximity of your business's geographical location. It differs from general marketing in that it's about attracting customers who are likely to visit you in person. This calls for a deep understanding of your buyer personas so that you know how to create advertising that appeals to them.
The reason why local marketing is so popular is that it works. It offers a range of high-worth benefits to franchisees and other small business owners. Let's take a look now at what they are.
Benefit #1 - Helps You To Fulfill Your Local Potential
As online study courses in marketing show us, the process of local marketing involves obtaining a detailed understanding of the needs and challenges of people in your immediate locale. This is something that national advertising can't really match, as every area is different.
Gaining this local knowledge can be a real game-changer for your business, as you can tailor your marketing to address these local needs. Word of mouth is powerful, so getting it right can result in a significant upturn in the trade as the community becomes aware of what makes you different.
Benefit #2 - Laser Targets Your Marketing
No one but the biggest corporations has unlimited marketing budgets, so you need to be savvy with how you spend yours. Local marketing, however, results in a precise understanding of specific demographics and lots of other useful data that lets you laser-target your marketing efforts.
Knowing the immediate pain points, interests and requirements of your local target demographic allow you to speak directly to their needs. Compared to the scattergun approach, the ROI is typically higher, as your marketing will often be seen by those who are ready to buy.
Benefit #3 - It's More Cost-Efficient
Narrowing down the field in this way can save you not only a lot of time but also a lot of money. How? Well, if you’re engaging in Pay-Per-Click advertising, you’re charged every time someone clicks on your ad. If your approach is broader, more people who aren’t that close to buying are going to end up clicking on it.
There's no point wasting your precious budget on the pursuit of customers who aren't interested in what you offer. Local marketing is much more targeted, so it will invariably mean more phone calls and more customers walking through your door.
If you're a franchisee and you deal with customers face-to-face, and your marketing isn't localised in this way, you're simply going to be driving customers to a co-franchisee that covers a different area. It's why many choose the local marketing route, as it just makes more sense.
Become An Effective Marketer With OCA Online Study Courses
Your marketing is something that will have a major impact on your overall success as a franchisee or small business owner. The good news is, however, that if you're not particularly strong in this area, you can enhance your marketing skills conveniently and affordably thanks to video-based CPD-accredited online education courses like those found in our great-value Marketing Skills Bundle.
Our students see ours as the best online courses Australia can offer. That's because they deliver a next-level learning experience that comes with 1-to-1 mentoring support. Unlike rigid, text-based courses, ours are mentally stimulating and modular, making them easy to digest and arrange around your current obligations. Want a closer look? Then watch our Student Study Demo.
To find out more about us or to see our entire course library that covers over 20 different industries, visit us today at www.onlinecoursesaustralia.edu.au, where you'll also spot our flexible payment options that make our courses even more accessible and affordable than they already are!
Alternatively, should you wish to speak to us about your learning needs, we're happy to help you in any way we're able to. Just call us on 1300 611 404 or drop us a line at email@example.com, and we'll respond as soon as we can.