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Episode 2 · 28 minutes
Daniel Davies (Self Made Business Man)
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In this podcast episode we sit down with Daniel Davie’s, a dynamic CEO whose path to entrepreneurial success is nothing short of remarkable. From humble beginnings, working his first job at 10 to navigating personal and professional adversities, Daniel's story is a testament to resilience.

He shares how early life challenges shaped his work ethic and drive, leading him to become an award-winning leader in the Asia Pacific region for the global organisation EOS. Daniel's journey is a powerful reminder of the potential for personal growth and professional achievement, no matter the odds. This episode will leave you inspired, equipped with actionable insights to kick-start your own entrepreneurial journey.

Key Takeaways

  • Embrace Challenges as Learning Opportunities: Daniel's journey underscores the importance of turning personal and professional challenges into learning opportunities. If you're facing difficulties, consider how these situations can shape your resilience, compassion, and a drive for success. Reflect on your own experiences to identify the "gems" that have contributed to your growth.

  • Passion & Purpose Should Drive Your Career: A consistent theme in Daniel's story is the significance of passion and purpose in driving career decisions. Align your business ventures with your personal values and interests to create a fulfilling professional path.

  • Seek Help When Needed: Recognising when you need help and actively seeking it can be pivotal in overcoming business hurdles. Daniel's decision to consult with an expert when faced with a struggling business highlights the value of asking for help.

  • Know The Foundational Business Principles: Daniel emphasises the basics of understanding how to run a business: clear product/service offerings, effective management structures, and having the right people in the right roles. Regularly assess these areas in your business to ensure they're optimised for success.

  • Invest in Your Personal Growth: Daniel's personal development, including overcoming childhood adversities and reframing his mindset, played a significant role in his professional success. Invest in your personal growth to enhance your professional capabilities.

  • Become the Most Resilient Version of Yourself: Daniel's work ethic, developed from a young age, is a testament to the value of hard work and resilience. Cultivate these qualities within yourself and your team to navigate the challenges of entrepreneurship.

  • Fail to Prepare and Prepare to Fail: Many businesses fail due to poor preparation and planning. Before launching into a new venture, thoroughly research and plan for all aspects of starting a business, from cash flow to staffing.

  • Keep Learning & Adapting: Daniel's journey from managing a service station to becoming an award-winning CEO illustrates the importance of continuous learning and adaptation. Stay open to new opportunities and be willing to pivot when necessary.

Who is Daniel Davies?

Daniel is an accomplished entrepreneur with over 20 years of experience in building and leading successful companies across various industries. As the founder of EOS (Entrepreneurial Operating System), Daniel helps businesses in Australia, New Zealand, and the Asia Pacific achieve their visions. Leveraging his extensive entrepreneurial background, Daniel guides leadership teams with proven EOS tools and strategies, fostering company growth and personal fulfilment. He's also a seasoned teacher, facilitator, CEO Institute Syndicate Chairman, and Board Member, dedicated to promoting entrepreneurial success.

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Listen on:

[00:00:00.790] - Speaker 2

Welcome to this episode of Brilliant Brains and Beautiful Minds. I'm your host, Melanie Bernicle. Today's guest started work at the age of 10, had several successful businesses throughout his 20s, and today is an award-winning CEO for EOS Worldwide. Please welcome my guest for today, Daniel Davis. Welcome, Daniel.

[00:00:25.930] - Speaker 1

Nice to be here. Thanks for having me.

[00:00:28.220] - Speaker 2

Likewise. Thanks for waking up nice and early for me this morning. Now, you're an award-winning CEO heading up the Asia Pacific region for the global organisation, EOS. Now, EOS is the entrepreneurial operating system. What's How did you to this point in your career so far?

[00:00:49.670] - Speaker 1

Multiple things. I guess the journey has been a long one, but ultimately started out in business early, and around when I was 20, so I got my first business when I was 21. But by the time I was 28, I had a couple of different businesses. And one of them that I invested in had some issues. And I was working really hard, couldn't seem to fix it. My method of hard work wasn't fixing it. And so I seek some help. Found a consultant that helped me. She was amazing. And fell in love with the subject of educating entrepreneurs. I realised that I wasn't alone. And so that's how I fell into the space. I guess it was about 12 years ago now.

[00:01:36.980] - Speaker 2

Amazing. Yeah.

[00:01:38.300] - Speaker 1

So I had a consulting firm, Found EOS, six years ago, and went to the US and came back and bought the brand over here and been sharing it with people ever since.

[00:01:49.350] - Speaker 2

Wow, that's fantastic. Now, is it true that you had your first job when you were 10?

[00:01:54.530] - Speaker 1

Yes, I did. It was pretty long. And I've had a job ever since, That's amazing.

[00:02:01.980] - Speaker 2

At 10 years of age, what's the mindset and drive that forced you or wanting you to go, I want to work?

[00:02:09.670] - Speaker 1

To open and honest, the interesting part, there's probably a good Back story and a good lesson here for everybody. I grew up in a really challenging environment. So my father left when I was born. And on my mom's side, we had generational unemployment. We had major issues on that side. I So we had some pretty abusive stepfathers, so that wasn't good either. So it was just pretty tragic the whole way. And one of the stepfathers, who was, I look back and think he was a complete maniac, really bad to me. And one of the good things about him was that he actually is a pretty hard worker. And he said to me, you should bloody work. And so he took me one day and said, you're going to come to work with me on Saturdays. And so I had a job at the Timber Yard in Regents Park. And the rest was history. I loved it. At first, I said, I'm not going to paint some picture that I loved work and everything like that. I just got dragged in there. But I loved it. It was fantastic, just because I hated school. Never fit in there.

[00:03:18.840] - Speaker 1

I always found that challenging. So getting into the workplace, it was awesome. Probably the best gift anyone's ever given me. So from a man who, I guess the backstory is, from an absolutely terrible human being came a great gift that served me ever since.

[00:03:34.940] - Speaker 2

I think that's probably the key to many people's success is that if you find the little gems hidden amongst some of the hardships, you wouldn't wish abusive parents on any child at all in any way. But it's amazing that you've managed to find that little gem and grow from that.

[00:03:54.630] - Speaker 1

Yeah, look, and now that I've got three children of my own, it's a real challenge challenge because I look back and I've got a 16-year-old, 14-year-old, and then we had one more who's two coming on to two. We thought we might get a girl if we waited for that gap. But we've got three boys. A lot of fun. But I look at them and I look and think, wow, I had already left home at 13. So I don't know how... I look at them and think, how do I pass on that? You're trying to give them all the love. You don't want them to have to work the way that you did. But at the same time, there were gifts that came from that hardship. I think that guy who did terrible things to me also made me really strong and resilient. And also, I guess on the other side, very compassionate and grateful for life and helping others. So from a terrible person came all these positive things.

[00:04:52.780] - Speaker 2

Yeah, I think it's an amazing way that you've been able to reframe your headspace to be able to see that and see the opportunities in that, because I think that's a hard thing for people to do when you've been mistreated, whether it's at home or in the workforce or whatever it might be. It can really affect your mindset in so many ways moving forward. Was there any moment that you actually remember thinking, actually, I'm going to look at this this way or I'm going to take this?

[00:05:22.670] - Speaker 1

Yeah, look, I was really challenged growing up. The early years, whilst I really focused and worked hard, so I managed to turn the angry energy into a lot of positives. So I worked very hard, and that served me well throughout life. I always struggled with my anger, particularly towards men. Never felt comfortable around men, never felt safe around men. And so it led to some issues there. But I actually did a course called the Landmark Forum. When I was about 25 or I think it was. And that really helped me reframe everything and just take the negative and realise just how lucky I was, like you say, reframing it. And since then, I haven't had any issues. With men, and I guess also being exposed to different people, too, different men. It was around the age that I met one of my best friends who's gay, and I got to experience the community, the gay community, which It was men who just... You could be open, honest, and vulnerable. You didn't have to be this macho thing that I had an impression men were. And so that really also helped reframe how I saw the world.

[00:06:45.600] - Speaker 1

I guess it's like anything, you only see what you're exposed to, right? And so that can, unfortunately, lead us to think things that aren't necessarily true about others. You can say, well, if this is what a male is and you don't have your dad, he's left, you think, all men must be crap. And I tell you, it's pretty hard to then be a man, living in that world. So then to be involved and introduced to other communities and feel the love and everything that comes with that, it's changed the way that I looked at the world.

[00:07:19.280] - Speaker 2

Yeah, I think that's amazing. I think that learned behaviour from childhood, which we absorb so much, it's really a big thing to do the work, acknowledge what's not feeling right and seeing the world differently. And that's a process for many years, I think, for many people. And I don't think there's a right or wrong, but as long as you start working through it, you'll come out the other side at one point.

[00:07:45.320] - Speaker 1

Yeah, exactly. And I think trying to, if you've got the opportunity to talk about it and let go of the shame. I know prior to doing the landmark forum and prior to having my friendship with Matt, I found it very difficult to talk about the past or even acknowledge that it occurred. And so even with my wife, I just very rarely, I just wouldn't open up. It was something that I was ashamed of and didn't want to share. And so it's quite liberating, actually, when you can realise, hey, it's not your fault. You didn't do anything wrong and it occurred. But it also doesn't need to define you moving forward.

[00:08:28.910] - Speaker 2

Now, So once you've come through that, and so you're in your 20s, and you've got, was it four successful businesses, and about 70 staff?

[00:08:37.990] - Speaker 1

Yeah, that's right.

[00:08:38.280] - Speaker 2

Can you talk me through those earlier businesses, and what led you into choosing those businesses?

[00:08:45.410] - Speaker 1

So when I initially left school, I went into just... Well, I wanted to become a cop, actually. That's what I wanted to do all my life, since I can remember. Probably because of all that was going on at home, I thought I'd love to be able to help people in those situations. Passed all my tests and was about to go down to the Police Academy and at the same time got engaged to my now wife. We've been together the whole time.

[00:09:11.200] - Speaker 2

Oh, that's amazing.

[00:09:12.510] - Speaker 1

Yeah. And I started to look at the finances and think, I don't know how I'm going to do, how I'm going to support everything on a police officer's wage. They don't earn that much, I realised. And I thought, I really have to look at alternates. And I was working in And I was in the service station at the time, which was another strategic thing. When I say I was introverted, I mean, seriously, I would struggle to say hello to people. So working in that retail environment at the front counter, having to say hello to people was really helping me just learn to communicate with people. And I loved it. I love the environment. Loved retail. So before I knew it, I was managing a couple of stores. Then an opportunity came up with a store that my boss didn't want. And it It was at Blackheath in the Blue Mountains. And I said to him, what would it cost to get started? And he laughed and said, why are you interested? And I said, I'm about to get married and I think it would be good if I could get my own business. And he said, you don't have the money.

[00:10:14.200] - Speaker 1

I said, no, you're right. So I'm just wondering. Anyway, ended up managing to make it work, got it across the line. I used my wedding savings, to be clear. So we had a wedding fund and it was still 12 months till I was getting married.

[00:10:27.370] - Speaker 2

So quick 12 months to make it back.

[00:10:30.430] - Speaker 1

Yeah, I'm like, jeez, double down. I'm not a gambler, but maybe I'm in business. And so I invested, started that first store, lived in the store. So you know Black Ethan, Blue Mountain? Yes. So a small little IGA store there. I'd open at five in the morning, go till 11:00 at night. And then in the store room, I had a fold-out bed, and I slept there. So I was there for two and a half years. And that's what got it started. By third year, we were doing really well with the number one store, actually, for IGA in sales per square metre. So it was doing great. Made plenty of mistakes, of course, as we all do. Got into some cash flow, and then we just started to do other projects. So I built the truck stop at Mount Victoria, I bought the land and built it, and then we operated it. So we did that, then I did another one at Lithco, further west. So we just did that. Then Caltex, you may remember back And then the woolworths and coles came into the market. So we exited at that point. I thought, this doesn't look good.

[00:11:36.760] - Speaker 1

Then I went into some other businesses. So I started a few others in telecommunications with Vodafone, bought into a company with a friend, and that's the one that went bad. So for everybody, learn how to do due diligence. And if it's with a friend, do extra due diligence because it's probably nowhere near as... You got that romantic notion of how exciting is this? We're going to be in partnership together. It can always work out. And so in this instance, it didn't work out. But as with everything, it leads you down the path. And that's what led to me finding the consulting space and finding that niche where I was able to help people, which is what I want to do with the police. My passion for business. And the two came together and been able to enjoy this for the past decade or so.

[00:12:27.450] - Speaker 2

So up until this point, business-wise, were you Are you self-educated and you've just learnt on the fly?

[00:12:34.020] - Speaker 1

Yeah. So I do- And you said you were working full-time at 13 or you left home at 13. Yeah, I had three jobs outside of school, just part-time jobs outside of school. And then I left home then. The issues at home were not getting any better. And so it was great. It sounds bad, but it was the best thing that ever happened. I was really blessed to be able to get away from it and be independent. I bet.

[00:13:01.230] - Speaker 2

Just focus on life.

[00:13:03.310] - Speaker 1

Yeah. And I continued doing school. I went through high school, finished 12th. Uni wasn't a thing that I was interested in, just in that. I didn't like school anyway. And so then I just went into that retail environment. And you learn from managers. They teach you things and read business books. But, yeah, self-educated. Retail is pretty Well, you think it's 101. I've lost a lot of money when I think about it. But if you love, if you got a business, if you genuinely love helping people and seeing them happy, you can probably do pretty well in retail. And then you have to just work out the buying side and all of that.

[00:13:48.310] - Speaker 2

Yeah, definitely. And when you've come into having your own consulting, when you're wanting to help other businesses, obviously, from what we've had the conversation so far, I can see why it's It's really important for you to help others because you don't want them to make the same mistakes or you're looking to guide them. What would be the most enjoyable part of that process seeing other people, bringing them to that point of success?

[00:14:14.140] - Speaker 1

I think the most joyful part is helping solve or helping solve a problem that isn't... It's this unspoken challenge that we've got in society. I think a lot of people don't realise the issues that exist, the failure rate of business is incredibly high. And business owners, entrepreneurs, they are living this silent disease that nobody talks about. They don't talk about it on the media that, oh, we lost another 10 businesses today or 100 businesses today. And as a result, a bunch of those people lost their houses. And as a result, a whole bunch of people just got divorced. And as a result, parents are now going to have challenges with their kids. They don't talk about it in the No, they don't. It's unspoken. And the entrepreneurs themselves, they feel ashamed, and they feel embarrassed about the fact that they don't know what they're doing.

[00:15:10.960] - Speaker 2

Yeah, I've been there.

[00:15:13.030] - Speaker 1

Yeah, it's heartening. It's really sad. You look at it. So I guess I can relate to them. I relate to that feeling of not feeling like I can talk about it. And yet it's everywhere. It's like everyone's challenged by it. And really, when you break it down, it It makes a lot of sense. If you look at how long it takes to get good at a skill, be it if you want to get a trade or a profession, it's three years at Uni, and then you got your practical years. People say it takes about 10 years to get good at anything. And then they go and start a business, and they've got to be responsible for everything. The buck stops with them, and then they wonder why they're finding it hard. Well, jeez, it's It's a no brainer. So if we can provide the basic training that is simple and practical to run the business, then it helps them be great at what they want to do specifically in their business. That's the passion. I love just helping solve that problem.

[00:16:18.240] - Speaker 2

Yeah, I think that's key as well, because a lot of people in the creative world who I've had 22 years experience with, they're great at their craft. And that doesn't necessarily mean you'll be great in business. And then so you've gone from amazing hairdressers, opening their own and then opening a second salon. And all of a sudden it collapses because they don't have those foundations or they're not aware and they're just not managing things correctly. So having worked with other people's businesses, what would be, if you had to say three key things to have success in business? If you had to choose just three, what would they Three key things.

[00:17:03.100] - Speaker 1

I'd say you want to try and ensure that you've got the basics covered really well. So when I say the basics, ensuring that you've got your product or service is clear and as simple as possible to deliver. Complex products are challenging to make profitable. And if you haven't got a complex product, you got to charge for it, right? Yeah. Make sure that you got the right management structure in place. What I mean by that is just read the EOS, read that traction book. It gives you the one at once. That's what you need to do. Just read that. And ensure that you got the right people on board. We talk about And I have a term in EOS called right people, right seat. And I feel like that's where 50 % of the problems come from or the challenges come from. And yet 50 % of the opportunity exists, too. When we say right people, right seat, we mean right people are the people share our values, right? So we like working with them because we've got shared values. Right seat means that they've got the ability to perform in the seat that they're in.

[00:18:10.790] - Speaker 1

They really get it, right? They get it, they want it, they want to be in that seat, and they have the capacity, they've got the skillset to deliver in that seat. If you've got the right person, right seat, they tend to be able to solve the issues that pop up along the way on the journey. And so it relieves you of the stress of having to do everyone's job. So that'll be the three things I'd suggest.

[00:18:33.790] - Speaker 2

Yeah. And if you had to give me an example of where you think, as a generalisation, most businesses fail, what do you think is one of those What are the key points that you see across multiple business when they're either stagnant or they're failing to move forward or they're about to go under?

[00:18:53.840] - Speaker 1

Yeah, that's a really challenging question. I think one Well, the first thing would be not enough prep, not enough preparation time, not enough consideration. Without being crude, it's like, again, when you're in a romantic situation, you meet somebody, they're beautiful and you love them and they're funny, and it's romantic, right? It feels great. And yet you don't really sit down and have the tough conversations around how's this going to work? What do you want out of your life? What does that And making sure that we're 100 % on the same page. So in the business context, the reason why I share that is everyone can relate to that relationship. And perhaps we don't put a lot of prep in. We just go with the romantic side first, and then we have the tough conversations later, and often we're like, well, we're not actually on the same page, right? There's an attraction here, but they're not on the same page. So when we think with business, we've got this romantic attraction to a product or service that we think we can do really well, but we We don't sit down and really plan it out that well.

[00:20:02.860] - Speaker 1

We don't look at all the areas of the business and how, like you said, how are we going to cash flow? What is the right staff structure look like? Who are our vendors? What's our client? How are we going to market to these people? So I think that that's a big one is really planning out at the beginning. Once you get going from there, cash flow is a typical problem. And then management of staff would be the third one. Just how do you get the best out of your people? And What does that look like?

[00:20:32.550] - Speaker 2

Yeah, exactly. And that would vary for every business. So if you could talk me through EOS, and what does EOS provide for a business, and how does that work?

[00:20:46.390] - Speaker 1

Sure. So EOS is the entrepreneurial operating system, meaning that it's an operating system. It's a set of tools and a process designed to simplify the management of your business. The reason why we call it the entrepreneurial management operating system is that it's designed for privately held businesses, typically 10 to 250 staff. We've got plenty that are bigger than that, plenty that are smaller than that. Like I said, my passionate plea is read the traction book on day one before day one, right? So that you've got it there. Great insights on how to run the business. And those tools are designed to help you get more of what you want from your business. And we do that with what we call vision, traction, and healthy. Vision is getting everyone on the same page. Are we all in agreement with where we're going and how we're going to get there? Long term, medium term, and short term. So everyone rowing in the same direction is what we'd say. So everyone on the same page. So we clarify and simplify what that vision is. Traction from the standpoint of giving you the tools and the system to create an accountable, productive team so that you actually bring that vision into reality.

[00:22:03.850] - Speaker 1

I think it's Gino saying, vision without traction is merely hallucination. Living in Pots Point, I live in Ulumaloo, and I actually was Sometimes you see those people, they've had something, they've got some type of substance abuse. They walk around the street sometimes yelling out things. I don't know that there's a great deal of difference between you and I right now. I just have a silent yelling out in my head. Can And entrepreneurs have this thing of they can see what they want. That's what we're talking about, like a vision. They can see what they want. When they're not getting it, they're spinning their wheels. I know that feeling, too. Any visionary has And they have this thing. They can see things, and they have this silent war going on that they can't get traction. So the traction component is about bringing a vision into reality for them in a very practical way. And the third part, healthy. Healthy is about creating a healthy, cohesive leadership team that is open and honest, no politics, all on the same page, right? And able to have what I would call a passionate discussion about their viewpoints, right? That they don't have to be in agreement.

[00:23:17.460] - Speaker 1

That's okay. We don't need the unnecessary pleasantries. Let's just get it out on the table and solve the issues and get ourselves rowing in the same direction. So that's a healthy leadership team. So vision, traction, and healthy That is what we do with clients.

[00:23:31.640] - Speaker 2

That's amazing. And so do you actually do a group meeting with people, and then you work through it with the teams, and then do they have to come back and check in with you, obviously? Yeah.

[00:23:42.600] - Speaker 1

So we have something called our EOS Proven Process. We don't have any flashy names in EOS, so it's nice and simple, just like all the tools. So we call it the Proven Process because we've taken nearly 10,000 companies through the journey, and it's designed to do... At the front end, we So we do three months, one day a month for three months. They're full day sessions where we get in place the foundational tools, the EOS foundational tools. And then we have one day every quarter that we get together and meet, look back at last quarter. How did we go? What did we learn? What did we screw up? Press the reset button, get back on the same page, look at our business plan, what we said we were going to do, and then get an agreement around what the next 90 days looks like. And then we go and we execute. And we call that the 90 day world. So forcing you to work on your business every 90 days. And then we also give you some tools to ensure you're working on the business throughout that period, too. So that's what the journey looks like.

[00:24:43.660] - Speaker 1

And we typically work with clients for about two years, and then they graduate, and they run the tools, run the systems themselves.

[00:24:50.330] - Speaker 2

That's what I was thinking. In the beginning, I think that's a great process to do with people, because one person is not telling everyone else, you've got to be doing this, and it's an external. So then everyone's working together for an external, and then it becomes a natural part of the process and people are okay. So it's not someone saying, well, I'm in charge and you're doing this. And it's coming from an external point of view, which then you're guiding and everyone feels like they're moving forward together. Does that help the team, do you find?

[00:25:18.580] - Speaker 1

Definitely. I mean, our mission over the two years is to help you, help the entrepreneur, build a great leadership team so they keep people on their business. And We're going to hold their hand through the journey. But then we've empowered you with the tools so that you continue using those tools. It's part of the business. It's not something you're doing. It's actually part of the way you run your business. And then from there, you're just running it. And every business you start from there, you'll be using the system. And yes, so it's designed to empower you guys. So that's why we don't call ourselves consultants, because we're not here to consult you. We're here to educate you and train you in how to use And then it's yours. You run it.

[00:26:02.820] - Speaker 2

That's fantastic. Now, obviously, you've built your successes as well. What would you say, as a CEO, would be some of your attributes that lead you to being great at what you do, to take on that role as a CEO?

[00:26:20.740] - Speaker 1

Sure. Yeah, I think probably what I was sharing earlier, resilience is a big thing, and I'm very grateful for having gotten that blessed pressing out of my childhood, because that's a big one. Hard working. I still am to this day. I think I will be to the end, still get up at 4:30 every day and work through. So hard working, you don't get it. There's no easy way, I don't believe. You've got to be hard working. And the other thing is, for me anyway, I think genuinely, I care. I care about my people. I care about my clients and their experience and their life. I think that goes a long a way to helping you run a successful business.

[00:27:03.830] - Speaker 2

I think, yeah, looking back at everything we've discussed today, and there's a key purpose behind everything that you do. And I think having that little gem that you pulled from when you're a child has really brought you to be the business person and the man that you are today. And that reflects in everything that you do. And it's been an absolutely beautiful pleasure and journey chatting with you this morning.

[00:27:28.810] - Speaker 1

Well, thanks, Melanie. It's been great hanging out with you for the day and realising my neighbours.

[00:27:35.260] - Speaker 2

Yeah, I know. I'll wave, but I'm at the top of the hill.

[00:27:40.250] - Speaker 1

Exactly. It's really nice. I love being on here. And it's been great to have a chat. I feel like I've made another new friend.

[00:27:47.480] - Speaker 2

Oh, yeah. Hopefully we'll recognise each other walking down the street.

[00:27:50.800] - Speaker 1

People come into our lives at different times in our journey. And it's been beautiful to chat with you and also hear about your background to your story.

[00:28:01.880] - Speaker 2

Thank you. Yeah, no, it's been an absolute pleasure. And I know you how busy your schedule is. So for you making the time for our Brilliant Brains and Beautiful Minds episode, I'm most grateful. So thank you so much for joining me, Daniel.

[00:28:13.050] - Speaker 1

No worries at all. Enjoy the rest of your day.

[00:28:15.190] - Speaker 2

Thanks for joining me for this episode of Brilliant Brains and Beautiful Minds. For all the links from today's episode, head over to beautiebossbusiness. Com. Till next time.


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