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Episode 1 · 57 minutes
Alisa and Lysandra (From TV show ‘The Block’)
Available in other formats

In this podcast episode, we dive into the inspiring journey of Alisa and Lysandra—from careers in law enforcement to their meteoric rise in the interior design industry. The sisters share candid insights into how their upbringing, underscored by their mother's entrepreneurial skills and resilience, shaped their work ethic and fueled their drive for success.

Through stories of embracing change, leveraging the power of visualisation, and the strength found in their partnership, Alisa and Lysandra encapsulate the essence of determination, innovation, and the profound impact of envisioning and tirelessly working towards a shared dream. 

Key Takeaways


  • Pursue What Resonates: Alisa and Lysandra underscore the importance of chasing passions that resonate deeply with you. They encourage tuning into your instincts when it comes to career decisions, showcasing how vital it is to follow what genuinely excites you.

  • Embrace Evolution and Overcome Obstacles: They highlight the value in welcoming change and tackling challenges head-on. Their journey shows that obstacles are not just hurdles, but opportunities for growth and learning.

  • Commit to Hard Work: Their narrative is a testament to the power of determination and the relentless pursuit of goals. They demonstrate that persistence and hard work are indispensable ingredients in the recipe for success.

  • Innovate to Differentiate Yourself: Their venture into the interiors industry and beyond is a great example of how innovation can set you apart in a crowded market. Think outside the box and seek unique angles to their business ventures.

  • Find Strength in Collaboration: Their story is a beautiful illustration of the strength found in partnership. Alisa and Lysandra's collaborative spirit highlights how combining forces and supporting each other can take your success to new heights.

  • Honour Your Unique Journey: Their experiences reveal that success does not follow a one-size-fits-all path. Embracing your unique journey, with all its twists and turns, is crucial to finding personal and professional fulfilment.

  • Never Stop Learning: Alisa and Lysandra advocate for a mindset of growth and openness to new experiences as essential for ongoing development.

Who Are Alisa & Lysandra?


Alisa and Lysandra Fraser have transformed their careers, starting out as police officers before pivoting to interior design following their victory on the reality TV show The Block in 2013. Their transition into the lifestyle & design industry led to the creation of Alisa & Lysandra Interiors in 2014, a firm that specialises in delivering custom residential and commercial projects.

In addition to their interior design business, Alisa and Lysandra have ventured into various design-oriented projects and collaborations, including their own online series, 'The Design Duo.' 2020 marked the launch of their personal care brand, al.ive body, further solidifying their entrepreneurial spirit. Alisa and Lysandra are also mentors for OCA's business courses, sharing their wealth of knowledge and experience in turning creative passions into successful business ventures. 

Links & Social Media
https://alisaandlysandra.com.au
https://www.youtube.com/@alisa-and-lysandra
https://x.com/@alisa_lysandra
https://www.instagram.com/alisa_lysandra/
https://www.facebook.com/AlisaLysandra

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Transcript

[00:00:06.780] - Speaker 2

I'm your host, Melanie Bernicke. Passion, purpose, and determination is this designing duo's key driving force to strive for excellence, and settle for nothing less. Here to share their journey today are our guests, Elisa and Lassandra. I wanted to go back in time before we get into all the exciting projects you're doing now. But where did you see yourself when you were growing up? Obviously, you spent a lot of time together. Did you chat about when you were kids, what you thought about what you'd like to do?

[00:00:38.970] - Speaker 1

Not really. I don't think we ever thought we were going to do something together. No, I was adamant that I was going to be a police officer. That was my dream ever since I was five. But there's never been anything... No, it wasn't one of those things like, we know we're going to do something together. Growing up, you were never like, I'm going to do this or I'm going to do that. I was never 100 % sure. You know how some kids just know what they want to do? I went on my fee in, I finished school, I went to for a semester. I then did personal training and ran my own business for a couple of years. And then I obviously went into the police force, but I probably got the idea from her. She copied me. See, I was going to do that from the beginning. I did my year 10 work experience with the police. So that was always my path, and there was never anything that was going to stop me from doing that.

[00:01:38.910] - Speaker 2

Amazing. Yeah. And then you had your own journey. And what made you change, Elisa, going into the police force?

[00:01:45.150] - Speaker 1

Was it just- So I run my business, I think, for about three years. And it was actually a very successful business. But I think when you start going to bed counting, going, all right, four, three, two, one more step. One more step. Come on, push, push, push. You're like, this is not my life. This will not be my life. So I just had that realisation of there's got to be more than just counting. I mean, it was great, but it just wasn't something that I could see long term. And I think Lassandra did the travelling. So she did the camp America, I went to England, and did all of that. I regret not doing that, but I think I had a boyfriend at the time, and I started my business, and I I didn't really do that. And then she always wanted to apply for the police force, but it took me a couple of times to get in, actually. So I actually beat her into the police force. So like a lifelong dream. And then So secretly, when she's like, I'm applying and she didn't get in, I was like, yes. Yeah, but the thing is, then what happened is that I said it two or three times, and then I could tell her what was in the exam.

[00:02:59.200] - Speaker 1

So She was above. We were at the academy together. She was just one course ahead of me. We could have been the same course, but we decided not to. Yeah, so I waited a little bit. I mean, really, you should have waited, but anyway. But no, having said that, every week we would have to do the exams in the course. And so after every exam, I don't... I mean, there were different exams. They did mix the exams up. It wasn't But it was like, right, I know that I have to prepare for this and that. So she benefit from it.

[00:03:34.720] - Speaker 2

It was a nice guideline as to what would be in there and the topics, then they would have different questions. So no cheating. Just sharing information. Just sisterly love. And then so with you guys, your mum was in a big influence for you growing up because she seemed like a bit of a powerhouse. Can you tell me a bit more about that?

[00:03:59.070] - Speaker 1

Yeah, mum So brought us up, single mother, no family support. Seriously, not a great upbringing. When she found out she was having twins, it was obviously a massive I was in shop for her. No money behind her, no support whatsoever. But when we were two, she started her own business, very ahead of her time for, it was something years ago, 33 years ago. And she started a second-hand business trading baby furniture. So she opened a store and people would come in and they'd obviously finish with their baby gear and she would buy it, she'd clean it up and then she'd sell it. And that grew into She started off with one shop, then two shops next to each other, and then another shop. And she grew that over 22 years. So I think we were fortunate enough. Well, probably not at the time because we had to spend so much of our spare time there. But we saw the back end of how small business works. And I guess we also took away the hard work and the dedication it took. We would jump in her van and go around after school, and she'd go to places and buy second-hand cots and then take it back to the shop, and we'd have to clean it and stack the boxes.

[00:05:23.770] - Speaker 1

At the time, certainly, we weren't loving it, but it's Definitely, looking back on it, it probably instilled a lot of be me, hard work.

[00:05:36.040] - Speaker 2

Yeah, strong work ethic. Yeah. Wow, that's amazing. And then do you have other siblings as well? No. So it's just She's the pet dog as well. I love it. Only sisters can get away with that stuff. Yeah. I've got a couple of sisters, so it's always entertaining. Never a dull moment, that's For sure. Never dull. And so before you went onto the block, were you doing anything with interiors? Anything within your mom's shop? Did that just- No.

[00:06:11.080] - Speaker 1

Yes. I remember trying to be really I was really creative at mom's shop one day, and I would have been about 10. And I said to Mum, I want to make you a sign. And I went into the shed because she had two sheds and she had all these tools. And I found a piece of wood. And I remember etching, etching or words like staff only or something like this. And we hung it up where the curtains were, where people weren't allowed. And I remember that taking me a long time, but I remember etching it, I don't know, with a chisel or something and a hammer and then painting. I know it's not interior design, but there was always that like, oh, what can we do to make something look better? I think before applying for the block, we We'd both just some renovations on our homes, but there were pretty basic renovations, and it certainly wasn't... I think maybe more so me than Lassandra at the beginning, I had a little bit more of a passion for a wallpaper. People come into my home and say, oh, it's so beautiful, even though right now it's so dated when you look back.

[00:07:21.650] - Speaker 1

But I definitely had that desire to make something look nice, probably. And I had that desire more so to get into the industry than Lassandra initially. But now I'm going back to the police force and I'm like, no, I want to start a career in this. And that was something that I think threw on Lassandra.

[00:07:38.750] - Speaker 2

I find that it's just nice how the dynamic with Lassandra that you followed her into the police Yeah, true. There's that nice trust there, which is just, I guess, a bond that you guys have as well.

[00:07:51.880] - Speaker 1

We try to get away from each other, but it just doesn't happen.

[00:08:00.680] - Speaker 2

Oh, wow. Do you find, say, when you see other siblings, I think there's twins that you have a bit more of a natural connexion?

[00:08:07.700] - Speaker 1

Do you ever- Compared to just a normal sibling?

[00:08:11.330] - Speaker 2

Yeah. If you see other people that are siblings, do you find Probably because I think even though we are so different because we really are, we can look at each other and we know what the other one's thinking and we probably think the same thing as well.

[00:08:27.880] - Speaker 1

That's just a natural instinct to have that ability to feel the same emotion. It's the same gut feeling that we get that we share. I guess it's something you just more instinct. We used to play netball pretty competitively and So it was playing on the netball court, people would be quite fascinated because of how we played with each other. We didn't even have to think about it. We throw a ball and know the other one was going to be there. So I think that's probably the same in life as well.

[00:08:59.080] - Speaker 2

Yeah. Do And you find that with your gut instinct, that guide you into your career path?

[00:09:06.720] - Speaker 1

Now, we have learned to trust it. And when my stomach goes like this in knots, I'm like, oh, no. I mean, it did take us a long time to... We've always had that gut intuition, but I think it has taken time to actually give 100 % trust to that instead of doubting it. So we have learned a A lot of mistakes along the way, and most of our mistakes have been probably because we didn't trust our gut instinct.

[00:09:38.100] - Speaker 2

Yeah. I think sometimes, because I know on a creative level for me, and there's one person, and that gut instinct, and you're like, oh, and when your stomach's in knots, everything your universe is telling you, run other direction. But then I have this, oh, come on, Mel. You know how to do it, dig in and keep going. Sometimes you actually have to let it go, don't you?

[00:10:04.580] - Speaker 1

Yeah, we were just having this conversation about we are so lucky that we have each other to bounce off it. Sometimes I sit here and think, oh, God, it would be really hard to do something on your own or not have somebody. I mean, sometimes I guess that can be a bad thing because you might have one thing and you might be able to convince each other that it's going to be okay. But generally now, it's like, if there's doubt in one of us, then your fellow is like, oh, maybe. And I'm like, no, or vice versa. It's like, no, it doesn't go. We're trusting our gut. It's not worth it. So we are each other's voice of reason and each other's sounding board, and we do definitely acknowledge that that has its benefits.

[00:10:49.790] - Speaker 2

Yeah. So talking about trusting your gut and moving forward, when you're adding... So you guys are just like, I just look at what you're doing, and I think it's amazing. So you've got your interiors company, then you had your duo, and then you've got now the amazing, beautiful, alive body. So with all these things that you're doing and you're adding and you're growing, you're there rubbing your head going, Oh, what am I doing? It's a lot of hard work. But when you do choose to add another layer and element into your business, can you talk me through the process of what happens for you? When you this idea or what's missing or the gut feeling? And then how do you say, Yeah, it's the right thing to do to take a step forward in change?

[00:11:38.700] - Speaker 1

Well, I have a personality that it's like a dog at a And if I get an idea in my head, that's it. There's nothing stopping me. I guess, obviously, the transition from the block, leaving the police force, transition from the block into interiors was one But this new venture that we're on is a completely other thing. And I think what it is, is it's never... I guess it's that permanently dissatisfied syndrome. No, I think it's this underlying drive that we've always had to succeed or to do better or to do more. And I do think that that has a lot to do with our upbringing because we came from a single mum. We didn't have much We had so much money. We lived in housing commission growing up, although we were surrounded by a lot of friends that were quite wealthy. And we were always around people that had money because mum always made sure no matter what, she'd send us to a good school and make sure that she surrounded us around good friends and sport. So I think where that comes from, that drive to always succeed or to do more or to do better comes from that.

[00:12:59.970] - Speaker 1

And it's something that you can't turn off. It's this feeling in your gut, which we have every single day, where it's not that you've got something to prove, but when you envisage how you... Success is different to everybody, right? And success, for me, doesn't mean rolling up in a Bentley. Success, for me, means creating this beautiful life for my family, having a dream property in the And I think when you've got an idea in your mind of where you want to see your life and you visualise that every single day, that is what keeps you going. We're massive believers in manifestation and visualisation. Because we manifested the block. A hundred % before we even applied, we knew we were going to be on there. And I had already played it all out in my head that we were going to win. We knew from the second we were We were watching the auctions one night, eight years ago, and they'd won a lot of money, right? And we were like, we looked at each other and we said, let's apply. Let's apply. And from that second that we made that decision in our heart of hearts, we knew we would get in and we knew we were going to win the block.

[00:14:18.670] - Speaker 1

I don't know what it is. That was our audition tape. We're a Lace from a Sandrine, and we're going to be the winners of the Block 2013. Because we honestly believe it. And there was nothing or nobody that could stop us from... Even to the point where we didn't actually get a phone call. And I was like, no, that is impossible because I know we're going to win. And I was like, but the cut off says this day. And then Anyway, I ended up calling the audition production. Yeah, the audition company. And I was like, How can this be? This is not right. And she's like, oh, no, no, no, we're delayed a little bit. And I was like, Oh, good. Because now that makes sense.

[00:15:01.120] - Speaker 2

How can this be? Because I'm going to be on your show, whether you like it or not.

[00:15:05.150] - Speaker 1

Whenever we approach something, if we get it in our mind, then it's all in. When you say you've got it in your mind as well, because some people find it, I guess, harder to see in their minds.

[00:15:22.530] - Speaker 2

Do you have anything around your office which says it's all visual.

[00:15:28.630] - Speaker 1

It's hard. It's completely through your body.

[00:15:31.810] - Speaker 2

I love that. I love that. So I guess that's a nice little note to everybody as well. If you can see yourself at the finish line, you'll work out how to get there.

[00:15:41.840] - Speaker 1

Yeah, that's what it is. And the thing is, so many people It's not enough just to visualise it and manifest it. You have to put in the hard work, right? Things just don't happen. You can't just dream money. You can't just dream success. You have to envisage yourself, and And you have to work out how you're going to get there. And we have literally worked our asses off for the last seven years since we finished the block, day and night. For the last seven years, we have made so many sacrifices. Our kids and our families, they have had to sacrifice along with us because you can't afford to sit back, not even for a day. You can't. You've got to keep going. And yeah, If you're not willing to back it up with hard work, then it's just going to happen. Yeah, I think a lot of the time people think, oh, you went on the block. How good? Look at your life now. But it's like, yeah, that was amazing. But it was a platform. That is what we did after the block It's literally the second it stopped going to air, you've forgotten about your old news.

[00:16:50.020] - Speaker 1

It's what you do with that platform. I think a lot of people think that it's just an easy ride being on the block and then that's it.

[00:16:59.380] - Speaker 2

No. Yeah, you're 100 % right, I think, doing the work. But I think one thing that I've noticed when you're chatting as well, and you've got a really strong sense of purpose on the why you're doing something.

[00:17:10.200] - Speaker 1

And I think that purpose, when it's something good, Rather than, I just want to be rich, or I just want to be this.

[00:17:19.570] - Speaker 2

It's for the greater good of your family's purpose. And also you're doing something that you're loving. So even though it's hard work, and some days when you have your own business, you got your between your legs and you're like...

[00:17:31.460] - Speaker 1

We don't ever feel like we're... When we're at work, we never feel like we're at work. My husband's had two weeks off, and I've been in the office. I get up early. I do I exercise, I get into the office really early and I leave late, and I freaking love it. It's sick. I love it. I love it.

[00:17:53.970] - Speaker 2

I love it.

[00:17:54.850] - Speaker 1

Because it's not a single day of work. I mean, there are things that you're like, I want to calm this off because I hate this. This is not...

[00:18:02.220] - Speaker 2

What would be one of those tasks that you know someone else is better off doing?

[00:18:07.600] - Speaker 1

Like inventory, liaising with suppliers. You're going to regret you ask that question. There's certain parts, especially with our life business, that like, oh, my God, this is my calling. I could do this product design, strategizing, marketing, implementation. Well, no. I like creating the ideas. She likes to do it. But I just don't like getting bogged up in the stuff that I don't need to be. Right now, because we've obviously had to wear so many hats for the last two years, we have to. And on top of that, we are still running another business on our interior It's a serious business. So yeah, I think having to run two businesses at one time, and obviously we're a startup with a lot of bodies. So we don't want to have to get too many people in to help at this point in time, because that's just not what you do. You need to put in the hard yards and then get some money behind you in order to be able to do that or do further product development. So yeah, I think now we're probably finding it while I am probably the hardest. Yeah. Because of trying to...

[00:19:19.780] - Speaker 1

Juggle. Yeah, trying to juggle both businesses.

[00:19:23.400] - Speaker 2

Yeah. So let's just talk a little bit more about Alive because I love everything about this. So It's really new to market. And you guys have just done, considering what's going on in the world at the moment, you guys have just done an amazing record month with your sales. It's exciting. I just think, obviously, you've got so much respect from your following as well. But it's just it's insane in this client.

[00:19:55.010] - Speaker 1

When we first thought of this idea 18 months ago. I knew it was going to take off, and I know in the next two years it's going to be something even bigger, but I didn't think it would take off quite as well as it had. It's been just absolutely amazing. That's so great. I know. I mean, initially we were like, oh, my gosh, we literally have put in 18 months of hard work and we're about to launch a business when- The world's crashing. Oh, my gosh. Like, are you serious? We were like, do we just hold off? Do we just wait it out? And then we're like, no. And then we were Well, really, I guess if you are going to launch a business during this time, can you really... Well, other than hand sanitizer, can you really think of... We're like monkeys.

[00:20:59.340] - Speaker 2

We I love that. I remember mum chased me around with the tissue.

[00:21:05.940] - Speaker 1

Yeah. So it was like we were, yeah, could we really pick a better product to launch?

[00:21:13.620] - Speaker 2

Well, I think as well, because everyone's at home, so they want their home. Their home is everything at the moment. Their home is a restaurant, it's their day spa. Your home is everything. And what better thing to have in it is something beautiful that's great for you and luxurious.

[00:21:31.590] - Speaker 1

And they can justify it at the moment, can't they? We need to wash our hands. They can justify it to their husbands.

[00:21:38.320] - Speaker 2

Can we talk about some of the actual amazing ingredients that you've put into the product? Because I'm allergic to a lot of stuff, and I've had to move a lot more away from the chemical side of things. So what you've done here, for me, is super exciting. And I use all natural, and especially at the moment, we're washing our hands. All the time. All the time. So what made you want to move into a beautiful natural style of product?

[00:22:08.460] - Speaker 1

Well, I think everybody is expecting more out of their products these days. There's so many unnecessary chemicals that go into the products we're using. And I just don't think people actually even realise. So when we sat down with our formulator, we gave them a very specific brief and we went back and forth. And we've ended up with something that Yeah, it's nice and gentle on your body and your hands and smells amazing. That was great. Which is obviously important, too. We did take some time out to actually speak to people and find out what they wanted. How important is it to be completely natural? And as well, as you would understand, to be completely natural is very... All natural is very hard if you want shelf life as well. So it was finding that balance as well. And also listening And we were thinking to people, would they prefer it smelling nicer or would they prefer it being 100 % natural? So we found that balance and we worked really hard with our formulator to do that. I think one of the most important things for us was not to use palm oil. So it did take a lot longer, the formulation side of it, because we were trying to source products that would enable us to not use palm oil.

[00:23:23.510] - Speaker 1

And then you don't use palm oil, that also affects other ingredients. And I Obviously, that does come at a price, too. So it was finding that balance of that price point as well. But we're really proud to develop a product that doesn't use palm oil. And there are a lot of products out there that say, we don't use palm oil, but they use Well, it's coconut is derived, so you can never really trace back.

[00:23:49.310] - Speaker 2

And this is the hard thing. This is where consumer gets really confused. And I think when you're clear, and then, again, it goes straight back to your brand. It's honest.

[00:24:03.740] - Speaker 1

Yeah. So no, we've been... I mean, the feedback about the product has been absolutely amazing. And yeah, it's something that we didn't think people, when you're developing a product and you're like, oh, my God, people are just going to be talking about the actual product and how it looks. And yeah, it's almost been the other way around. It's like it smells divine and it feels divine. And I had sensitive skin and I use it, and I don't And it's been something that has been unexpected from my point of view anyway.

[00:24:38.030] - Speaker 2

And can I just say, the actual packaging itself, how much did you have in designing that? I know that the inside is good for you, but the outside, beautiful.

[00:24:50.000] - Speaker 1

That was the whole premise of why we started alive, because we were doing a project in Albert Park and we came to selling our bathrooms and they were like, what What's out on the market that isn't your typical round bottle?

[00:25:04.570] - Speaker 2

Yeah, and they're chunky.

[00:25:06.590] - Speaker 1

And just got to use it as a standard brown bottle. We just wanted something different and we couldn't find it. And that's where Alessa was like, she rang me up and she goes, let's make a hand soap. And I was like, no way. We're not going to be able to... I was like, we're not going to be able to compete in this market.

[00:25:23.320] - Speaker 2

Yeah, because it is a.

[00:25:25.860] - Speaker 1

It's saturated. And I remember sending a message, can we do this? And she was like, no, it's saturated. And I was like, tell me no, and I'm going to show you. And so I worked on it for about three months without telling her. Well, then she came back to me with the name as well. And I was like, Oh, my God. I think it was more the name that got me excited. But from where we were with that initial idea to where we are now with the bottle is something completely different. You should see our first prototypes from where we are now. That was developed. And I guess, aesthetically, because we are designers, that was at the forefront. That was how we were going to disrupt this market. Exactly. We needed to disrupt the market. We didn't want to come in and just do another typical brown bottle. We wanted to disrupt the market. So the whole process was very, very intensive. We looked high and low to see if there was something already, a mould that was produced, it was something a little bit It wasn't. We then went to an industrial designer and we drew the initial concept on SketchUp, which is a project we use for our interior design.

[00:26:41.250] - Speaker 1

We got one 3D printed and we're like, it needs shoulders on it. So then we got Playdough and we put the shoulders. And then we painted it in black.

[00:26:54.680] - Speaker 2

So that you could see it all blended.

[00:26:56.840] - Speaker 1

And then we said, oh, we like this shape. Can you draw this up? He drew it up, went back and forth. That was a massive process. We then got a mould made, a tool made. They sent us a prototype, we were like, Shit, the shoulders aren't quite right. And people were like, Oh, it's okay. It's fine. And we're like, It's not perfect. It's not perfect. So then we paid another X amount of dollars to have the tool remade that set us back for, I believe, three months.

[00:27:25.710] - Speaker 2

.

[00:27:26.980] - Speaker 1

And the The final tool was... I think there's something nice about that interlocking system. It represents us as well, two of better than one and strong together and side by side.

[00:27:44.620] - Speaker 2

Virtual hugs, guys. But that's just really nice. I think, again, everything that you seem to do, there's purpose and there's a reason behind what you're doing. I think it's great. I think that's where a lot of people miss the mark within their businesses. And it's like they just don't have that alignment, that purpose, and the good behind it.

[00:28:07.040] - Speaker 1

That's like, you've got to know. Absolutely. And I remember sitting on the beach and I was coming up with names, and I was writing them in the sand. And we've always, especially me, I think has had this just love for nature. Every time I can escape to nature, I will. It's just something that makes me feel I don't know, grounded and centred. And when I was writing the name, I was like, what's a play on, obviously, our name? But we've always talked about wanting to give back. And we've always come up with ideas of maybe we can one day go overseas and help build a community. We've always talked about it. And I was sitting there and I was like, what can we do for this business that is going to give back? And I And I thought, why not give back and we can plant trees? And then the idea came into our head, why don't we plant a tree with every product that's purchased? And I think maybe that's also the name that is so fitting is because it We want to help keep the planet alive. And trees are so important to this entire planet.

[00:29:21.110] - Speaker 1

And it was funny because with the whole tree thing, we were looking at overseas, and then the bushfires happened. But then we had to rejig some things and find a charity that we could align with that would plant trees in Australia, because for us, that's important after everything that we've been through as a country. So we did have to rejig that. And we are paying more per tree that we plant. But for us as a brand, that meant more being able to help our own country get through this difficult time. Yeah. So hopefully we've aligned with One Tree Planted. And they're a US company, so they've just found another charity to align with here. So hopefully, once this is all over, we can actually start getting our hands dirty. And we actually really do want to be in the back end of this. Our goal is to plant a live forest.

[00:30:13.930] - Speaker 2

I love that.

[00:30:16.210] - Speaker 1

We're up to 2,000 trees.

[00:30:19.270] - Speaker 2

That's amazing.

[00:30:20.300] - Speaker 1

Yeah.

[00:30:21.250] - Speaker 2

That's amazing.

[00:30:22.430] - Speaker 1

So hopefully, within the next couple of years, it's just... Yeah.

[00:30:26.870] - Speaker 2

Yeah. Imagine having your own forest. That's pretty cool. That's something you wouldn't have been thinking of when you were. We are going to have our own forest. It's so beautiful. I just recently was in the country helping mum and dad on the farm for a couple of weeks because mum was a bit sick over Christmas and They couldn't afford in this environment to have someone go up. So I said, look, I'm not working. I'll come up and give you a hand. Just driving through the mountains and seeing the devastation from the bushfires, I don't know how much our The country at the moment could take. We had the drought, which at Christmas time we had to pump water from a ball, take it over the hill to feed the cattle. The cattle was skin and bones. It was literally a dirt paddock. Then they've had all this rain now. Then we had the bushfires after the drought. Thank God, our property was fine. But just driving there the other week, it's just like driving and crying at the same time because it's the first time I've driven up through there because at I had to fly back because the roads were blocked.

[00:31:32.330] - Speaker 2

So I was just in tears, trying to drive on this where every road going, this isn't very safe. But then I noticed a couple of things in the green after the rain. It was I just I wish you were allowed to stop and take photos right now. I didn't. I didn't want to be arrested or fired for going in the wrong direction. But it was just to see life come back with a little bit of something. Yeah, it does. It was magical.

[00:32:00.010] - Speaker 1

That is really exciting to see that. But I think the devastation comes from the animals and the biodiversity, and that's what's going to take the time. Do you know what I mean? Trees do grow back. Our animals that have been wiped out or some extinct. And that's what's going to take the years to get back. So trees are great, obviously, for emissions and to bring down greenhouse gases. But the biodiversity side of it as well, I think is equally as important.

[00:32:33.860] - Speaker 2

I wonder as well, just looking forward, because I don't think after the bushfires, we've actually had much time. We've gone into the COVID experience. It'll be interesting to see soon the actual... I don't think people have been able to get out and see. They know that there's a lot of things being lost within the biodiversity and animals, but we haven't actually been able to get back out into the wild.

[00:33:00.130] - Speaker 1

It's been a rough year, hasn't it?

[00:33:02.380] - Speaker 2

Oh my God. And you know what? I feel grateful. Look, I live in the city, but I see what family have gone through, farmers have gone through, and it just breaks your heart.

[00:33:11.840] - Speaker 1

Country towns that we We've just gotten over the bushfires. Now let's get everybody back and start spending money. Oh, no, sorry, you can't because we're not going to leave. Our boards are closed. So there's just so much devastation in all of this.

[00:33:28.840] - Speaker 2

Now that you guys are doing something great, though, and then you quickly pivoted when you realised the bushfires, and then you've done something here.

[00:33:36.990] - Speaker 1

That was very important to us. We were looking at planting in Africa initially because you can get so much more for your money. But as soon as this hit in Australia, we were like, no. Just doesn't feel right.

[00:33:53.810] - Speaker 2

My love, you've created a beautiful product with all Australian ingredients as well. It's all you making the product here as well. What you're giving back to the greater community as well as delivering a great product to consumer is just really commendable.

[00:34:10.970] - Speaker 1

Thank you.

[00:34:11.760] - Speaker 2

I know how hard it is to do something in Australia as well. But I've seen friends do it with their fashion labels and things, and it's hard. Business here is hard. But the fact that you're like, no, we'd rather have the right go behind it.

[00:34:29.190] - Speaker 1

Yeah.

[00:34:29.750] - Speaker 2

Yeah. Amazing. Now, a couple of other little things. What would you say? Is there any time that you could talk about just to help some of the audience go into a bit of a resilient mindset? Is there anything that you've been through where you've just literally had your head between your legs going, I can't breathe? Any of those moments and your process of how do you get to that next step and move past the fear or the rejection or the stress of that situation?

[00:35:03.330] - Speaker 1

I personally think that we are where we are now because of all the mistakes we've made along the way. And when we make a mistake now compared to when we made it earlier, we see that as just another kink in the chain, really, just another hurdle to overcome and you come out stronger on the other side. There were lots of things that we learned from the design duo and buying property at the wrong time. We did just jump into that blindsided, and the results didn't pay off for us in the end. We produced a beautiful home, but financially, it wasn't there. So now we've gone into alive looking at it a bit differently. So we don't look at that as a mistake. At the time, though. At the time, my God, that was the worst time of our lives. We had invested all this money, so much money. And like Lassana said, we bought at the wrong time. We Unfortunately, just went through some bad experiences. But I think it's just about learning from that, correcting it next time you do it, and overcoming it that way. So now when something hits us or there's a roadblock, we definitely handle it a little bit differently because we're like, well, that happened for a reason.

[00:36:24.040] - Speaker 1

And we've got to learn from that. And I know that does sound a bit lame and cliché. You've got to learn. You've got to fall to rise from it. But yeah, I think if you reset your mind, and there are so many things since the block, so many people we've met, so many situations and time and effort and money that we put ourselves through. And at the time, you're like, this has caused me so much time, stress, pain. Why? Why me? And then down the track, you go, that's why. I met that person because they taught me X, Y, Z, and I learned this from them. And now I'm implementing it here. So I guess when you hit that poor me or that roadblock, you're like, this is just teaching me a lesson. And it's saying, you're not meant to go down this path. You're meant to go down this path. And I think everybody in business will experience that. And if you're not, I don't know. You will. You will. And I think it's just about preparing yourself that that is a part of the journey. And when you do come... I mean, we've hit a roadblock recently, and it's like, right, past experience have taught us that we need to do X, Y, and Z to get over this.

[00:37:36.940] - Speaker 1

So it's all about preparing your sofa the future, I guess, and not letting that impact you too much at that point in time, because it can And we're guilty of it. We've let it literally drown us and consume us. But I think we've now been through it enough. To know that it's. You come out at the other end and you come out better.

[00:37:57.240] - Speaker 2

Yeah. I think as Well, sometimes with even what's on social media and things that are out there, the expectation of things are A to B, and there's your life. And the reality of life, take away business is it's this. And I think the more people start to see that that is the journey rather than- Wouldn't you rather that be your journey?

[00:38:21.370] - Speaker 1

Wouldn't you rather that?

[00:38:22.920] - Speaker 2

Most of the time, I say 80 % of the time.

[00:38:26.520] - Speaker 1

If you don't have that, then you don't have that.

[00:38:29.740] - Speaker 2

It's It's so true.

[00:38:30.510] - Speaker 1

What do you mean? And it is so true. I'm like, sometimes I'm like, would I want to be born into money? No. Why? Because that means you haven't ever experienced to experience this. And I quite often think if someone said, Here's a trillion dollars. And other than obviously having that money and doing very good with it and making sure that would I want that personally? No. Because I wouldn't have appreciation or satisfaction for anything. Like, hands down 100 %. If someone said, Here's a trillion dollars, there goes all your joy, there goes all your passion. Other than obviously being able to help people, which is huge. Put that aside. If you just got handed everything on a silver harder. You would not have that feeling that you get where you're like, Shit, we did that. Or that's how it just came through. Yeah, that's because of our hard work. We did that. That gratification of doing our hard work has paid off. So without like Alessandra said, without experiencing the hard times, you just don't have appreciation for the good times.

[00:39:35.190] - Speaker 2

Yeah, I think that's really true and just allow yourself to process that up and down.

[00:39:41.760] - Speaker 1

It's a bit like Hollywood movies, right? You know the whole love story, I just think that's bullshit because people watch that and they think that's how life is. And it's like Instagram, and they see all these people, I made $200,000 in my first month, and I did this and I did that. And they're not actually showing you the actual experience behind it. It's just setting everybody else up to fail and feel shit about themselves. So I'm going to teach my kids not to watch those romantic love stories because that's not life.

[00:40:11.820] - Speaker 2

So Moana is not real. I'm a Disney girl. I still remember if I've had a crazy week, which I haven't had for a while, but put a Disney film on at the-Not that young.

[00:40:25.470] - Speaker 1

Not that young. I've been sitting for a while. Like the notebook shit. Yeah, the notebook shit. Just the happily ever after.

[00:40:33.490] - Speaker 2

It's true, though. I think I don't think I've ever been in a relationship that's been like, hey.

[00:40:39.760] - Speaker 1

Yeah, it's not happy forever.

[00:40:45.690] - Speaker 2

Oh, my God. So I look, I'm running through all my questions and things, and there's a few things, but I think we've answered so many of them on our great journey today as well. One thing I did want to say is, Or your character strengths as individuals, could you list your top three for each of you? What you think your top character strengths might be that you bring to your partnership?

[00:41:13.620] - Speaker 1

Mine certainly is never giving up. If I don't know something, I'll learn it. And I never stop until I at least know how to do something to get us to the next point. Which I guess sometimes being the personality type that I am, be controlling a bit like it's got its bonuses, but it's also got its negatives as well, because it means that I can just never relax. It means that I can never, I'm always, always switched on. Yeah, I think that's where we complement each other in to a certain 20 % is that she's like that all the time. If I was like that too, then even... And I'm probably more down here, more of the... Well, relaxed, probably more easygoing. But if she was like that, then it wouldn't work either. So I think we definitely have strengths that balance each other out, because if we were both the same as each other, it would be a nightmare. Another strength. Yeah, I think mine would have to be the same. Just willing to put in the hard work, get your hands dirty. But also maybe Just trying to think, other than just being just completely determined, motivated, just that desire to Just strive for more and never settling, never just being satisfied with, no, you can't do it.

[00:43:08.610] - Speaker 1

Always finding a way. Problem solving is, I problem solve every single day. Yeah, at least This is really problem solving.

[00:43:17.560] - Speaker 2

I think that's a really key thing as well, because I think when people do get roadblocks, sometimes a level of fear may come in for them and they just, okay, great. Or they get I get that, I'm not good enough, or this has come up and, okay, I'll take a step back. But if you've got that problem solving and rather seeing something as a jigsaw puzzle and you're just there to find the solution. So changing that mindset rather than, this is telling me The gut feeling doing this says no. But if something's doing this and it's just a hurdle, right.

[00:43:51.230] - Speaker 1

Okay. There is always a solution. You just have to find it. As Well, I think being on your toes and being able to dodge and then get back on the right track is... After Albert Park was a bit of a flop, as in we had to sell and lose money on it. And it wasn't the ending that we were hoping. I look at that and I go, okay, so if that was a success like we would have hoped, we would have jumped straight into our net split. And this wouldn't have happened. And I I remember allowing myself a week just to be... It took over my body just feeling absolutely sick about the work and the effort that we put in. And it should have been, we bought it at prime time and we sold in the worst time and we needed to get rid of it. And I think that happened because that wasn't our journey. That happened. And literally the minute it happened, we could have sat there and felt sorry for ourselves. But bam, onto the next thing straight away. My husband's like, You promised that you would have a break. This was meant to be it for a bit.

[00:45:02.660] - Speaker 1

Can you just relax? And I'm like, No, because the work's not done. I sold my house to fund my side of this business. It was that thing It's a thing of, pick yourself up. Yeah, we're already in debt, but I'm going to sell my house and potentially be more debt. But it's, I guess, not having that frame of mind and going, no, we believe in this so much that I'm prepared to sell my house. Yeah. We can rent somewhere and invest that money into the business. So, yeah, I think we just knew it from the very start. And it's been a very exciting journey so far. And it's been mind-blowing, really. It's the same feeling that we had when we did the block and we knew that we were going to win. There is nothing that we'll get in our way to make this successful. It is already. But I mean, the next thing is there are massive, massive plans for this company.

[00:45:59.990] - Speaker 2

And I know you can't give too much away, I'm assuming, but does that mean there's an opportunity to expand the range?

[00:46:08.260] - Speaker 1

Yeah, for sure. I mean, that's something that we're always working on. And I mean, product development takes a long all the time. And it takes a lot of money. Capital. That's our next. Obviously, we've launched this and it's like, right, what next? So that's where our focus is now. And That gets the fire in the belly again. Yeah.

[00:46:31.990] - Speaker 2

And I think you need that fire in the belly to keep going, especially when you had your ups and your downs. And when you get that, it's like, okay, come on. It's exciting talking to you guys because I see that. And when you start to talk about it, you get the wee. You see it in people. And that means people can feel it. And then that's what the product is delivering as well, which is breathing it. So it's just amazing. I'm excited. I'm very excited We're excited to see what comes.

[00:47:02.630] - Speaker 1

We'll have us back in a couple of years. That will be exciting.

[00:47:05.640] - Speaker 2

Yeah, most definitely.

[00:47:08.870] - Speaker 1

We might be older and have more grey hair, but you know.

[00:47:12.550] - Speaker 2

At least, hopefully the hair salons. Well, I'm just too scared to sit there for six hours. I got to get rid of the dark roots and the grey. But trying to see- You're right in that colour.

[00:47:21.100] - Speaker 1

It looks like it's meant to be like that.

[00:47:23.370] - Speaker 2

Babe, do you know how long it took me to try and get… And I was like, I just give up. I thought it's going in a pony. I was trying to bring it forward so you could hide the grey. And then it was hanging in my face and I look like a shaggy sheep dog. I'm like, she's going back in a pony and she's going to have to stick the glasses on to hide the frown lines and we'll be good.

[00:47:42.740] - Speaker 1

You have to excuse We didn't use this because we thought it was a podcast. It wasn't going to have to be so we didn't really come from there.

[00:47:52.580] - Speaker 2

You're lucky you're both beautiful with that as a character make up natural beauties like your brand. Oh, Now, just to wrap everything up with the interview, if I could just do a little one minute Beauty Boss business beauty quiz with you. Who wants to go first?

[00:48:11.450] - Speaker 1

We'll just jump in.

[00:48:13.260] - Speaker 2

Okay, great. Fun and games. All right. So favourite beauty campaign of all time?

[00:48:20.540] - Speaker 1

I really like that one by Dove about the the real beauty or the real…

[00:48:26.850] - Speaker 2

Yeah, I know the one, the Real Women.

[00:48:29.220] - Speaker 1

The Real Women. And they had all different shapes and size and colours. I just thought that that was... I don't know why this one sticks in my head, but you know the... I said it to Alisa earlier. I was like, I like that Nicole Kidman with Chanel number five.

[00:48:43.410] - Speaker 2

Yes.

[00:48:44.230] - Speaker 1

A couple of years ago now.

[00:48:47.240] - Speaker 2

What would be your favourite beauty product under $25?

[00:48:52.130] - Speaker 1

Under $25? Well, can you buy anything? I like the L'Oréal Telescopic. I think it might It might be a little bit, it might be $26, but for a good cheap mascara, it's such a good- It's brilliant. Yeah.

[00:49:07.880] - Speaker 2

Can I ask, do you like it as well? Because when you have to wear glasses, it's got such a great wand on it that you can actually get it onto your eyes without poking them in the eyes.

[00:49:19.870] - Speaker 1

Yeah, I like the wand on it. I think mine would be Revlon Brow Pencil.

[00:49:30.140] - Speaker 2

Yeah.

[00:49:30.710] - Speaker 1

Wines in and out.

[00:49:31.880] - Speaker 2

Yeah, I know the one.

[00:49:33.210] - Speaker 1

Yeah.

[00:49:33.860] - Speaker 2

Yeah, I know the one. And your favourite beauty product, over 25 bucks.

[00:49:38.300] - Speaker 1

Mine would probably be a mascara, again, the Kevin... I don't even know how to say it. Kevin Maquine? Maquine. Maquine, that's it. Yeah, so both of them are mascaras. One is expensive on one street. That's my favourite mascara. But I can't go past my Mac eye shadow colour because I use it for my eye shadow, my blusher, and my highlighter.

[00:50:01.200] - Speaker 2

I love it. Do you use it in your brows, too?

[00:50:03.550] - Speaker 1

Yes, even the dark ones on my brows. Usually, if I'm travelling, and I just literally take that colour, and it's got everything in it.

[00:50:10.720] - Speaker 2

If you had to choose a shade of lippy as your favourite, what would it be?

[00:50:15.350] - Speaker 1

I'd be red. My go-to, when you're feeling a bit ugly and you need a little bit of... I reckon as soon as you put red lipstick on, you'll feel gumerous.

[00:50:23.350] - Speaker 2

You do, don't you?

[00:50:25.040] - Speaker 1

Yeah. Mine's probably more of the new pink.

[00:50:27.580] - Speaker 2

Do you have a favourite beauty icon?

[00:50:29.920] - Speaker 1

Can you go past Marilyn Monroe? I know that's so generic. I love her. Oh, mine would probably be like Audrey Ketburn. She's classic. Some classic beauty like that. Whenever I see her, I'm like, oh, my God. I don't know. I don't know. I don't know. I don't know. But Marilyn Monroe, I just think she was volumptuous. She was curvy, but she was still just sexy. I don't know.

[00:50:56.540] - Speaker 2

She had the va-va boom.

[00:50:58.210] - Speaker 1

She did. And you just I see that in supermodels these days. Not that she's supermodel. I don't believe you.

[00:51:05.250] - Speaker 2

Favourite hair cut or colour that you've ever had?

[00:51:07.580] - Speaker 1

Well, before this, I went light there for a bit, and I really liked that. Probably at my-Yeah, I liked you as a blonde. Oh, you remember?

[00:51:16.240] - Speaker 2

Yes.

[00:51:17.620] - Speaker 1

I'm thinking of throwing that, but I don't have one. I go between ombre, which is the cool version of ombre. Is there such a thing? I think ombray would be a little bit, I don't know, lighter at the end. I just feel really flat if I'm one colour.

[00:51:38.880] - Speaker 2

Yeah. And I guess sometimes it can look that little bit just like a It's like a wing.

[00:51:46.210] - Speaker 1

I know, it's such thick hair. It looks so weird because you look back on photos. I was going back to my Facebook photos the other day and I had this really beautiful just brown shoulder length. I was like, Okay, it looks really beautiful there. But maybe it's because I was like, 10 years younger, too.

[00:51:59.370] - Speaker 2

I think when you've got that sharp bob, you can pull off that one colour. But when you got long, it's nice to have a little variation because it gives it movement without having to do much to it. What would be your worst haircut or colour that you ever did to yourself? Do you remember?

[00:52:17.190] - Speaker 1

Oh, shit. I don't know if you ever remember this being in, but I attempted it. I shaved one side of my hair. Yep. Remember that movement? And I looked hideous. I looked hideous.

[00:52:37.610] - Speaker 2

So how old you were?

[00:52:40.260] - Speaker 1

She did it on the block. No, after the block. I cut my hair off short on the block. And then after that, I wanted another change. So I shaved half of my head. Don't ever do that.

[00:52:52.740] - Speaker 2

When you said I shaved half of my head, did you do it yourself?

[00:52:56.670] - Speaker 1

No.

[00:52:57.760] - Speaker 2

Oh, thank God.

[00:52:59.180] - Speaker 1

You want to be grand I love you, but she's not cool enough for it. We live in Adelaide, not Melbourne.

[00:53:05.980] - Speaker 2

I love it. Just tell it how it really is. I definitely could not pull that look at us.

[00:53:12.710] - Speaker 1

No. Mine was, when I got my hair black, that was gross. Yeah, normally, it's too heavy. But it made me look really annoying.

[00:53:24.530] - Speaker 2

Skincare product that you could not live without.

[00:53:28.530] - Speaker 1

Recently, I've been introduced to the Dr. Spiller range, and it's the collagen night cream. And every time I put that on at night time, my skin feels amazing. And a lot of people have actually been commenting, Oh, your skin looks good. It doesn't close up.

[00:53:43.280] - Speaker 2

That's when you know. But that's when you know.

[00:53:46.260] - Speaker 1

It is really nice. I just feel as soon as I put it on, I'm like, Oh, my God. I'm not hydrated again. I'd go that, too.

[00:53:54.350] - Speaker 2

Oh, wow. So you're both using it. I love that. What would be the best beauty tip that someone's given you, and that resonated and stayed on board.

[00:54:02.280] - Speaker 1

I remember when we came up always saying, you got to drink lots of water. You can have all the expensive products, but if you don't drink lots of water, then I remember her saying, all the supermodels, they would be drinking lots and lots of water, and that just always stuck in my head. If you want nice skin, drink lots of water.

[00:54:24.410] - Speaker 2

Hydration. It makes sense. Yeah, it makes sense.

[00:54:27.580] - Speaker 1

Yeah, that's probably the term. That's always stuck Like with me. Yeah. I don't really have anything to add to that.

[00:54:37.610] - Speaker 2

If you were a '90s supermodel, who would you be?

[00:54:43.830] - Speaker 1

I'd have to be I think, Tara Banks. Isn't she a bit sussy and a little bit like, go get you? No, I was scrolling through Instagram the other day and she popped up again. Helena Christensen. How beautiful is she? And she is still rocking.

[00:54:59.360] - Speaker 2

Yeah. Oh my god. There's photos of the takes of herself in that lake. It must be near her house. I'm still obsessed with her. And I'm like, Those legs.

[00:55:08.180] - Speaker 1

I know. What's that actual? She looks just as good now as what she did back then.

[00:55:13.800] - Speaker 2

She's aged really well.

[00:55:15.270] - Speaker 1

So well. She drinks lots of water.

[00:55:17.980] - Speaker 2

And if you could have one product only in our CV lockdown, what would she be?

[00:55:25.630] - Speaker 1

Not beauty related, just one thing.

[00:55:29.140] - Speaker 2

Oh, whatever Whatever floats your boat.

[00:55:32.200] - Speaker 1

It'd have to be my computer. Mine would still have to be a good night cream, because no matter what, even if you don't put makeup on during the day, which has been quite nice to let my skin have a break, no matter what, you still, after you cleanse your face and still put that on, I don't know, there's just something nice about putting it on and still looking in the mirror and you still feel impressed with having that glow.

[00:55:56.990] - Speaker 2

Yeah, you guys both have beautiful skin. Oh, thank you. I remember doing... I think it was a... I can't remember what magazine it was for, but it was definitely for a magazine, but a long time ago, and I was doing makeup, and I did you then. And this is going back Donkeys A Go. And then I think it was for one of the Upstarts for one of the networks.

[00:56:16.440] - Speaker 1

How about that?

[00:56:17.800] - Speaker 2

Yeah, and it's going back forever ago. But I always remember faces and part of conversations, and I was fascinated by what you guys were doing then. Oh, right? Yeah. So it's been a real good time.

[00:56:29.120] - Speaker 1

I'm happy for that. It must have been meant before. Hi.

[00:56:31.400] - Speaker 2

I know, but I probably could have had pink hair, red hair, dark hair, long hair, short hair, probably less grey. But I'm so grateful to get into your brilliant brains and beautiful minds and just share.

[00:56:47.270] - Speaker 1

Thanks for having us. It's been fun.

[00:56:49.530] - Speaker 2

Yeah, definitely been fun. Thanks for the giggles.

[00:56:53.600] - Speaker 1

I love that. Next time, we have some bubbles.

[00:56:57.860] - Speaker 2

Oh, I love that. Yes, we need bubbles. Always bubbles. I'm so grateful to have you on board. It's been such a nice insight into your world.

[00:57:08.560] - Speaker 1

Anytime. Thank you.

[00:57:10.350] - Speaker 2

For more details on Elisa and Lassandra's Alive Body Range, head over to the Beauty Boss Melanie Burnicle, your host for Brilliant Brains and Beautiful Minds. Catch you next time.



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