Short Course
Student Testimonials
"A really great guide for anyone wanting to get started in digital photography, for the newbie or the business know-all."
Ashton Weller, Gladstone, QLD
"The advanced course has prepared me in putting together my business, and I now feel very confident."
Henry Crawford, Canberra
Advanced Diploma of Starting Your Own Digital Photography Business
In addition to the topics covered in our diploma course, the Advanced Diploma of Starting Your Own Digital Photography Business covers lessons from our award winning Small Business Marketing Masterclass Course.
David Pix goes into great detail about the different types of marketing strategies you can implement to have a prosperous career in digital photography.
This online course will not only get your business up and running easily but will also give you proven marketing strategies to grow your business quickly.
Here's What You Get in This Course:
1: Different Types of Photography Explained.
2: How to Set Up Your Photography Business.
3: Advanced Photographic Techniques.
4: How to Promote Your Business.
5: Making Your Business Legal.
6: Marketing Masterclass Session One.
7: Marketing Masterclass Session Two.
8: Marketing Masterclass Session Three.
Course training manual.
18 months unlimited tutor support and coaching.
100% money back refund guarantee.
You are not on your own. We give you 12 months' tutor support, which is especially good for when you finish the course and need help to establish a business. You can contact us and ask as many questions as you need -- there is no limit.
There is absolutely no risk what so ever for you, all you have to do is study the course, and follow all the steps that we teach you and you will be in business making money.
Course Delivery
This course is delivered 100% online. Upon enrolment students are
issued with a login and password, providing access to OCA's
e-learning centre.
For a full demo of the OCA student experience from enrolment to graduation click here.
Recognition and Accreditation
Upon completion of this course you will be issued with a non-accredited Advanced Diploma in Starting Your Own Digital Photography Business. This is the first step in your new career.
Units of Study
This course has eight units of study.
Click here for more details
1: Different Types of Photography Explained
This unit goes over what a photography business really is. It covers the 20 different types of photography and gives examples of the types of photos that they capture, the type of equipment that they use and how they go about getting their images.
- Wildlife photography.
- Fine art photography.
- Business photography.
- Commercial product photography.
- Stock photography.
- Photojournalism photography.
- Event photography.
- Food photography.
- Sports photography.
- Underwater photography.
- Landscape photography.
- Interior design photography.
- Paparazzi photography.
- Wedding photography.
- Aerial photography.
- Portrait photography.
- Real-estate photography.
- Travel photography.
- Fashion photography.
- Glamour / model / dance photography.
2: How to Set Up Your Photography Business
In this unit we take you through the important steps of setting up your new business. We also cover these topics:
- Setting up at home.
- Developing an outdoor studio.
- Interview with a new photographer.
- Developing portfolios.
- Setting up freelance.
- Knowing your camera.
- Developing your style.
- How do you charge for your work?
- How much can you charge?
- Understanding lenses.
- Picture framing.
3: Advanced Photographic Techniques
In this unit we teach you advanced techniques that every good photographer should know. We show you how to use these techniques to help grow your business. Some of the topics covered include:
- Understanding your histogram.
- Tips for using your flash.
- Tips for getting good shots.
- Colour management.
- Mirror up settings for landscape.
- How to choose a good digital camera.
- The importance of getting good highlights.
- Correctly using your ISO.
- Using exposure compensation.
- File rescue software.
- Keeping up technically.
- Sample of movie shot by an HD SLR camera.
4: How to Promote Your Business
In this unit we cover everything you need to know about promoting your product and the different types of methods that you can use. We go over the marketing techniques that you need to know to make your business successful. Some of the topics discussed are:
- Jpeg and raw files.
- Turning you into a marketable product.
- Building your own website.
- Photographers shared websites.
- Stock photography.
- Stock libraries.
- Having a professional photography website made.
- Buying a pre-made template website.
In this unit we cover all the steps that you need to follow to make your business legal. Topics covered include:
- Making your business legal.
- Registering your business name.
- Developing your logo.
- Sole trader or company?
- Photographers insurance.
- Develop your business to re-sell.
- Business policies.
- Developing goodwill.
- What rights does your customer have over your photos?
- Storing your photos.
- What can you photograph legally?
- Holding accounts.
- Developing a code of practice.
- Investing in your portfolio.
6: Marketing Masterclass Session One
In this unit we take you right through how to market yourself professionally. We go into great detail on how you can catapult your business growth by explaining a number of successful strategies. Some of the topics covered include:
- Developing your business mindset.
- Getting your image right.
- Your business colours.
- Business stationary.
- Bullet proofing your customers.
- Customer loyalty programs.
- Customer mix.
- Unique selling position-how to sell yourself.
- Emotional buying.
- Designing your customer's experience.
- Customer profiling.
- Focus on marketing.
- Your hourly costs to run your business.
- Business financial advice.
This unit also includes interviews with some of Australia's leading business experts, including:
- Gerry Harvey, the owner of Harvey Norman, talks about the importance of getting the right training.
- Ross Greenwood, Chanel Nine Finance Editor, gives candid business advice and strategies on running a successful business.
7: Marketing Masterclass Session Two
- In this unit we explain how to write hypnotic sales copy. We also go over in great detail how to develop yellow pages ads that work. We also show you how to write a detailed business plan.
- This unit also includes an interview with David Koch, Chanel 7's Sunrise Presenter, in which he explains how to set goals and achieve business success.
8: Marketing Masterclass Session Three
In this unit we show you how to create your own products so you can make money from digital photography. Some of the topics covered are:
- Developing photography products.
- Photographic albums.
- DVD slide shows.
- Producing books.
- Canvas prints.
- Gift certificates.
- Oil portraits.
- Story board prints.
- Photo collage.
- Family portrait packages.
- This unit also includes an interview with David Oliver, one of only five Master Photographers in the world. He shares his insights, experience and what it takes to be a successful photographer. This is one of the most interesting and important interviews in the whole course.
In the course training manual we go over a number of important aspects of running a successful photographic business. For example:
- Important settings of your camera.
- Logo shots.
- Steps to establishing your new business.
- Colour Management and setting your camera.
- Setting your computer for colour.
- Rules for getting your website up in rankings.
- Suggested charge out rates.
- Equipment required for your business.
- Sample photos.
24 Months Unlimited Tutor Support and Coaching
- David also provides one on one tutor support for 24 months so that you can get the most out of this course.
- The email support gives you the benefit of two-way conversation with David Pix on any of the topics covered in the course.
- You can submit your questions and ideas to David for his feedback in order to grow your business; he is your coach and business advisor.
- David provides business coaching and mentoring once you finish your course and in your first 24 months of business.
- David provides one on one support for as long as you need, you can extend his support for three, six or 12 months, so if you need his help he will be there to help you succeed.
How Long Does The Course Take?
Taking into consideration your practical assignments and assessments, completing this course should take approximately 6-8 weeks.
Course Costs
Purchase this course online and complete it at your own pace in your own time.
Pay Now
To purchase this course, simply click on add to cart.
Save at least 15% if paid in full
Pay Now Cost$750
Payment Plan
You may pay for this course via a flexible payment plan. To do so simply click on add to cart (on this payment plan option).
$50 Deposit
$100/Week for 10 Weeks
Total Payment Plan Cost $1050
