Short Course
Student Testimonials
"This is definitely worth the investment."
Dane Williams, Perth
"The advanced online marketing course is awesome, it was exactly what I had been looking for. I can’t tell you how happy I am with the course, and what it has enabled me to do in my work."
Annie Huitfeldt, Sydney
Online Marketing and SEO – Advanced
The content of this advanced online business and search engine optimisation (SEO) course includes a number of comprehensive modules which can easily be custom formatted to suit individual company or client needs. If you are in any way responsible for the marketing function within your business or the business of someone else, this is an excellent course for you.
Topics include: ebooks, SEO techniques, website content, offsite optimisation, links and submissions and Google Webmaster.
Career Prospects
Successful applicants may use this qualification to work towards applying for positions such as:
- Online Marketing Professional.
- Online Advertising Coordinator.
- Search Engine Optimiser.
- Media Marketing Officer.
- Online Media Manager.
- Web Copywriter.
- Web Content Manager.
- Web Designer.
- Website Traffic Manager.
- Affiliate Marketer.
Course Delivery
This course is delivered 100% online. Upon enrolment students are issued with a login and password, providing access to OCA's e-learning centre.
For a full demo of the OCA student experience from enrolment to graduation click here.
Recognition and Accreditation
Upon successful completion of this course you will receive an OCA Certificate of Achievement in Online Marketing & SEO - Advanced. There are no pre-requisites to this course.
Units of Study
This course has 10 units of study.
Click here for more details
Unit 1: Website Structure
Module 1 - Business Strategy.
Module 2 - Keyword Research and Selection Tools.
Module 3 - Checking Keyword Competition.
Module 4 - Site Architecture, Planning and Content.
Module 5 - Set up Payment Options on Your Website.
Unit 2: Products and eBooks
Module 6 - What Type of Products are the Best to Market.
Module 7 - Identifying a Niche.
Module 8 - Product Creation, Software and eBooks.
Module 9 - Creating Downloadable Products and Software.
Module 10 - Packing and Branding Your Digital Products.
Unit 3: Understanding SEO
Module 11 - What is Search Engine Optimisation?
Module 12 - How Major Search Engines Rank Websites.
Module 13 - The Top Five Search Engine Ranking Factors.
Module 14 - How to Interpret the Search Engine Results.
Module 15 - Overview of the Processes and Concepts Behind Search
Engine Optimisation.
Module 16 - What to Expect From an SEO Campaign.
Module 17 - Visitor Tracking.
Module 18 - Principles and Importance of the Google Page Rank
System.
Module 19 - Important Developments in Major Search Engines.
Module 20 - Top SEO Myths Revealed.
Module 21 - Common SEO Mistakes.
Module 22 - What is Black Hat SEO?
Module 23 - Setting Realistic Goals and Timescales for SEO
Campaigns.
Unit 4: Website Content SEO Techniques
Module 24 - Long Tail Keywords - What They Are and How to Select
and Use Them.
Module 25 - The Relative Importance of Meta Tags, Titles, Headings
(H1 - H6 tags) and body.
Module 26 - The Top five Search Engine Ranking Factors.
Module 25 - Improving SEO By Using Background Images With Text
Overlay.
Module 26 - Correct Use of Image ALT Tags.
Module 27 - SEO Copywriting Techniques.
Module 28 - Identifying Underexploited Niches for Developing New
Content.
Module 29 - Improving Page Focus.
Module 30 - Effective Use of Internal Text Links.
Module 31 - Duplicate Content, the Problems it Causes and How to
Spot it.
Module 32 - Benefits and Limitations of Content Management
Systems.
Unit 5: Automate, Launch, and Promote
Module 33 - Blogging and RSS.
Module 34 - Autoresponders.
Module 36 - Email Updates.
Module 37 - Blog Communities.
Module 38 - Blog and RSS Directories.
Module 39 - Press Releases.
Module 40 - Article Marketing.
Module 41 - Pay Per Click.
Unit 6: Links and Submissions
Module 42 - Link Building and Why it is So Important.
Module 43 - How to Run a Successful Link Building Campaign.
Module 44 - Researching Your Competitors for Link Opportunities
Using Free Tools.
Module 45 - Major Directories.
Module 46- Industry Directories.
Module 47 - Local Directories.
Module 48 - Competitor Backlinks.
Module 49 - Forum Interaction.
Module 50 - Blog Comments.
Unit 7: Web 2.0, SEO 2.0, Digital Marketing
Module 50 - Social Networking.
Module 51 - MyPage Marketing.
Module 52 - Podcasting.
Module 53 - Video Marketing.
Module 54 - Visitor Analysis.
Unit 8: Tracking and Analytics - Google Webmaster
Module 55 - How to Use Google Webmaster Tools and Analytics and
Toolbar.
Module 56 - How to Check a Website Page is Google Indexed.
Module 57 - Google Sitemaps, How to Create and Submit an XML
sitemap.
Module 58 - Website Geographic Targeting.
Module 59 - How to Check a Page is Google Indexed.
Module 60 - Website 'Health Check' Using Google Analytics.
Module 61 - Using Google Analytics to Fine Tune Your SEO and PPC
Campaigns.
Module 62 - Understanding Your Website Traffic Sources.
Module 63 - Overcoming Google Indexing Problems.
Module 64 - Utilising Google Local Search Link Building and Why it
is So Important.
Unit 9: Offline Marketing
Module 65 - How to Get Free Publicity via TV, Newspapers and
Radio.
Module 66 - Brand Strategies Including Stationary, Car Decal and
More.
Module 67 - Sponsoring, Speaking and Networking.
Unit 10: Most Useful Websites
Module 68 - Launch, Promote and Run Events and Online Meetings, Create Digital Products and eBooks With the Help of Our Collection of the Most Useful Websites.
How Long Does The Course Take?
This short course should take approximately 20-30 hours.
Each of the 10 units should take 2-3 hours respectively. Maximum three months access to this online course.
Course Costs
Purchase this course online and complete the course at your own pace in your own time.
Pay Now
To purchase this course, simply click on add to cart.
Save at least 15% if paid in full
Pay Now Cost$999
Payment Plan
You may pay for this course via a flexible payment plan. To do so simply select this option and click on add to cart.
$99 Deposit
$100/Week for 12 Weeks
Total Payment Plan Cost $1299
