Marketing Fundamentals
Marketing is the heart of all successful business transactions. The objective of the Marketing Course offered by Online Courses Australia is to broaden your knowledge in contemporary marketing practices and enable you to sustain in highly competitive business environment. The course is apt for individuals contemplating a career in marketing roles in small to medium sized businesses, marketing consultancies, market research, sales and retailing.
This Business Marketing Course has been developed to strengthen your breadth of expertise of marketing essentials and technical know-how. The course ropes in important concepts that form the crux of marketing such as business communication, market research methods, target markets, segmentation methods, sales techniques, and B2C and B2B consumer behaviour.
Participants will gain insights into customer relationship management and value-based marketing, while understanding the importance of meeting customer expectations and achieving organisational objectives.
What will you achieve from this online short course?
The course is developed to help you perfect your skills pertinent to marketing and business fundamentals, such as:
- Formulating marketing mix
- Developing project strategies and tactics
- Analysing promotional opportunities
- Setting marketing and communication objectives
- Allocating budget
- Evaluating the effectiveness of the campaign
Career Prospects
A good working knowledge of the marketing principles can lead to a prosperous career in the marketing industry. Potential employment opportunities include jobs as:
- Marketing officer
- Sales support assistant
- Marketing and communications executive
- Promotions officer
- Market research analyst
- Small - business owner
Course Delivery
Keeping in mind the commitments of our students, Online Courses Australia delivers all its courses online so they have been tailored to suit individual needs and lifestyles. This ensures that students across Australia have access to their course and support at anytime and anywhere. On enrolment students are issued with a log-in ID and password that provides access to Online Courses Australia's e-learning centre.
Course design
The marketing course comprises two units of study:
- Market and small business
- Promote products and services.
Both units can be completed in 90 hours. Students are required to complete the course within a period of three months commencing from the date of enrolment.
Recognition & Accreditation
Upon successful completion of the course students will receive a Statement of Attainment for partial fulfilment of the industry qualification in Certificate IV in Small Business Management (BSB40407).
Online Courses Australia is a Registered Training Organisation. We aim to provide you with quality training and extensive student support while you undertake your studies in this short course.
Units of Study
This course has 2 units of study.
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BSBSMB403A
Market the small business
BSBMKG413A
Promote products and services
How Long Does The Course Take?
This short course should take approximately 90 hours.
Each unit should take approx. 45 hours. You have a maximum of three months access to this course.
