Entrepreneurship
Entrepreneurship is a process of identifying business opportunities through solving problems and meeting perceived needs in the marketplace. It is also the willingness to take risks involved with starting and managing a business.
Understanding this process is key to being able to idetify feasible business opportunities, make deals and take risks on your own initiative, and being able to work in a cost effective way to make a profit.
So before you quit your day job - enrol in OCA's Entreneurship course. It's the smart place to start on your journey to entrepreneurial success.
Course Aims
- Discuss the concept of entrepreneurship and identify the effect entrepreneurs can have on the economy.
- Identify requirements to become a successful entrepreneur.
- Clarify personal expectations, values, skills and experience.
- Identify methods of investigating business opportunities that are in line with personal and business interests and values.
- Discuss the importance of market research in order to understand potential customer requirements and market needs for a product and/or service.
- Explain the legal and ethical aspects of ownership of ideas, designs, etc.
- Explain and have the knowledge of relevant legislation and regulations affecting entrepreneurs.
- Identify and explain all factors and costs that need to be considered in starting up and managing a venture.
- Explain the essential elements of a business plan and the importance of financial planning.
- Explain the key concepts of marketing to enable students to develop and plan marketing strategies relevant to their entrepreneurial venture.
- Describe various means available that can be used to launch and publicise a new venture.
Career Prospects
There are many opportunities for entrepreneurs in each type of business.
This is a course for:
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Existing business owners and operators.
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Business start-ups.
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Product developers and inventors.
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Anyone considering entrepreneurship as a career path.
Course Delivery
This course is delivered 100% online. Upon enrolment students are issued with a login and password, providing access to OCA's e-learning centre. For a full demo of the OCA student experience from enrolment to graduation click here.
Recognition & Accreditation
Upon successful completion of this course you will receive an OCA Certificate of Achievement in Entrepreneurship. There are no pre-requisites to this course.
Units of Study
This course has 10 units of study.
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1. Scope and Nature of Entrepreneurship.
- What is a Entrepreneur.
- Types of Entrepreneurs.
- Factors Affecting Entrepreneurial Success.
- Sources for Business Ideas.
- Intrepreneurs.
- Ethics.
- Entrepreneurial Process.
2. Is Entrepreneurship Right for You?
- Reasons for Becoming an Entrepreneur.
- Skills Needed by Entrepreneurs.
3. Assessing Opportunities.
- Questions To Consider.
- Assessing Opportunities.
- Entrepreneurial Lifecycles (Opportunity Recognition, Opportunity Focussing, Resource Commitment, Market Entry, Full Launch and Growth, Maturity and Expansion, Liquidity Event).
4. The Role of Market Research.
- Obtain, Analyse, and Interpret the information necessary.
- Who Will Buy Your Products and/or Services.
- What Do They Want.
- Market Research Steps.
- Types of Market Research (Market Research, Product Research, Promotions Research, Sales Research, Company Research).
- Gathering Data (Primary Data, Secondary Data).
- What Needs Research (Physical Attributes, Behavioural Characteristics of Customers, Identifying Best Prospects).
- The Research Process.
- Statistics.
- Researching Competitors.
- Tracking Trends.
- Staying Ahead of Trends.
- Questionnaires.
5. Intellectual Property.
- Copyright.
- Contract Law.
- Public Domain.
- Right to Privacy.
- Law & the Internet.
- Electronic Publishing.
- Patents.
- Designs.
- Trademarks.
6. Legal and Ethical Concerns.
- Types of Business (Sole Trader, Partnership, Private Limited Companies, Public Limited Companies).
- Terminology.
- Legal Obligations.
7. Operating a Business.
- Goals and Objectives.
- Resources -Premises, Equipment, etc.
- Stock & Suppliers.
- Identifying Business Functions.
- Thinking About Expenses & Costs.
- Dealing with Fluctuations in Demand.
8. The Business and Financial Plan.
- What is a Business Plan.
- Venture Capital.
- Forcasting.
- Setting Goals.
- Policies.
- Scheduling.
- Budgeting.
- Developing Procedures.
- What to include in a Business Plan.
9. Marketing.
- Gathering Information.
- Identifying Key Issues.
- Developing Strategies and Actions.
- Market Opportunity Analysis.
- Determine a Target Market.
- Engineer a Target Market.
- Market Objectives.
10. Launching a Venture.
- Launching.
- Start Up Assistance.
- Being Prepared for Change.
- Prepare Contingency Plans in Advance.
- Using Assets Well.
- Think Laterally.
- Core Business Focus.
- Taking Calculated Risks.
How Long Does The Course Take?
This short course should take approximately 100 hours.
Each unit should take approximately 10-12 hours. Maximum six months access to this online course.
Course Costs
Purchase this course online and complete it at your own pace in your own time.
Pay Now
To purchase this course, simply click on add to cart.
Save at least 15% if paid in full
Pay Now Cost$499
Payment Plan
You may pay for this course via a flexible payment plan. To do so simply select this option and click on add to cart.
$50 Deposit
$50/Week for 12 Weeks
Total Payment Plan Cost $650
